Presto
Issue: 1920 1757 - Page 24
REITO
24
IMPORTANCE OF PLAYER ROLLS
March 25, 1920.
partment of the Sherman-Clay store in Oakland,
Calif., in charge of the department. It is the plan
of the company to increase the size of the depart-
ment, a decision which is in response to the won-
derful growth of roll sales.
Deserved Prominence of the Goods in Representative Stores Results in
NEW INCORPORATIONS
the Creation of Established Systems for Departments
IN MUSIC GOODS TRADE
Several years ago the piano trade awoke to the
great importance of the playerpiano music roll and
its potency to make and keep customers. But every
day the piano dealers realize more fully the won-
derful extent of the benefits possible to the house
which brings system to the management of the
player roll department.
System in the management of the playerpiano
roll department involves the expenditure of money.
It means the acceptance of every modern rule for
the dealer who would interest playerpiano owners,
and keep them interested. Interesting the player-
piano owners is not the mere perfunctory an-
nouncement of arrivals of new music rolls at cer-
tain periods. It means the persistent and insistent
publication of information that would familiarize
the player owners with the nature and merit of
the offerings
each month, or whenever they are
v
issued.
The Requirements.
Interesting the playerpiano owners particularly
means providing opportunities for the pleasureable
purchase of the records and calls for the installa-
tion of booths and special rooms where other
activities of the store do not distract the customer.
The dealers who say there is not enough in the
music roll business to warrant any great expendi-
ture of money in special aids to music roll sales, are
fast dwindling into a negligible minority. Kvery
piano store which deserves to be alluded to as
progressive has a special music roll department
and a large stock of rolls. There is a well defined
system there too and the efforts to nnd and serve
the playerpiano owner never relax.
A Thrill for Veterans.
Last week was an exciting one for the old
soldiers of the Confederate army at the Jefferson
Davis Soldiers' Home at Beauvoir, Miss. It was
no less a thrill than the selection of playerpiano
music rolls. Through the activities of Superin-
tendent Tartt of the Home the price of a player-
piano was collected and a player and three dozen
rolls were purchased from the Grunewald Music
Co., New Orleans, La. But when the old soldiers
got a taste of the player music they wanted a
feast and a new movement to create a fund to get
new rolls was started. The entire occupants of
the Home comprise the committee of selection
which is in session all the time.
Civic Plans.
The help of the playerpiano music roll will be
utilized this summer in Indianapolis by Community
Service Inc. and the city park and school boards.
Playerpiano music in schools, rest houses in the
parks and in the community centers will be made
an important part of the musical activities.
Effects in Norfolk, Va.
A noticeable increase in the sales of playerpiano
music rolls is one of the pleasing results of the
recent "Week of Song" in Norfolk, Va. Even the
hopeful George W. found, general counsel of the
Music Industries Chamber of Commerce, who was
one of the principal speakers at the opening move-
ment in the Billy Sunday Tabernacle, would ex-
press surprise at the sales figures that Leon C.
Steele, president of the Music Merchants' Associ-
ation of Tidewater, Virginia, could give him.
Republic Roll Activities.
Additional distributing centers for the Republic
Player Roll Corp. products are in the plans of the
New York manufacturers. The principal business
of L. O. Rogers, in his present trip through the
Middle-West, is to provide means that will facil-
itate the delivery service to the Republic dealers.
William McAllister and William Fitzgerald are
two young men in the traveling sales force of the
Republic Player Roll Corp., whose previous suc-
cesses in the roll sale field ranks them as veterans.
Both men are on the road in a direct-to-the-dealer
campaign. When either of these active ones talk
rolls in a store, the talk ends in a new customer
for the Republic line.
The Hauschildt Music Company, San Francisco,
is adding to the stock of Q R S rolls and has
placed Mrs. Howell, formerly with the Victrola de-
STORE MODERN IN EVERY WAY
New and Old Concerns Secure Charters in Various
Places.
The Hiram J. Smith Jewelry & Music Company.
Racine, Wis.; capital stock, $100,000. Hiram J.
Smith, Flora D. Smith and Louis D. Shaw.
Radio News & Music, Manhattan; $100,000. J. F.
Hubbard, C. S. and P. Thompson, 38 Park place.
The Silk City Music Company, Paterson, N. J.,
sellers and publishers of musical compositions, last
week filed a certificate of incorporation. John T.
Van Rensaller, of 17 Albion street, and William
Baumgarten, of 122 River street, are the owners.
Jesse French & Sons Piano Company, New Castle,
Tnd., increased its common capital stock from $300.-
000 to $550,000.
Anderson Piano Co., Utica, N. Y., $30,000; F.
Smith, R. H. and J. H. Anderson, Utica.
The Yahcling-Rayner Piano Co., Youngstown, O.,
has increased its capital stock from $100,000 to
$200,000.
FURTHERING MUSIC STUDIES
IN THE STATE OF ALABAMA
Formation of State-Wide Association of Teachers
Followed by Adoption of Plan of Campaign.
Standardization of music studies in the schools is
the aim of the Alabama Music Teachers' Associa-
tion, which was formed at the music conference in
Montevallo, Ala., recently. More than a dozen
towns in Alabama were represented by the 40 dele-
gates to the conference, which was held at the
Montevallo Normal School.
The Alabama Teachers' Association was estab-
lished with the idea of the upbuilding of music in
Alabama, and those interested in the musical de-
velopment of the state are enthusiastic over the pos-
sibilities of the association.
Mrs. James Hagan, of Mobile, was named presi-
dent; R. C. Calkins, of Montevallo, vice-president;
Mrs. William Guessen, of Birmingham, second vice-
president, and Miss Love, of Huntsville, secretary
and treasurer.
FRENCH BUY GERMAN GOODS.
Far from supporting any scheme for boycotting
German goods, the French government is doing all
in its power to develop trade with Germany. The
"Journal Official" calls attention to the advantages,
both to the trader and to the rate of exchange, of
buying in Germany and the Rhineland goods that
cannot be obtained in France. An information bu-
reau has been organized at Wiesbaden for the bene-
fit of merchants, and the government recommends
them to apply there, where they will get advice as
to what competition they may be up against, par-
ticulars as to the state of the market, the normal
prices that should not be exceeded, and the condi-
tions of payment to demand from the sellers. In
case of dispute or difficulty, the goevrnment advises
business men to appeal always to the bureau at
Wiesbaden, and its authority, influence and knowl-
edge of German commerce and administration will
be at their disposal.
NECESSITY FOR THE TUNER.
"Get to begin with, the very best piano your
means can afford," is advice given to young piano-
forte teachers by Clarence G. Hamilton, Kalamazoo,
Mich., in his book on "Piano Teaching, Its Princi-
ples and Problems.' The writer further exhorts
that after the purchase of the piano, a competent
tuner be hired to look it over at least once every
three months, "whether it seems to need it or not."
If a piano is not kept in tune, he states, there is
danger lurking for the impairment of even the teach-
er's own sense of correct musical values and pitch.
Also care must be taken as to the sort of instru-
ment the pupil is using at home.
PERMANENT FRENCH FAIR.
The accompanying cut from a photograph shows
the main salesroom of Nace's music store, Han-
over, Pa., which has been renovated recently and
made modern in every detail. Both talking ma-
chines and pianos are here displayed to their best
advantage. The instruments are presented with
a dignified appeal which has been reflected consid-
erably in the increase in the sales of this music
house in the last few months. Nace's music store
carries a full line of Francis Bacon pianos and
they always take pride in the display of these
instruments.
A scheme to provide France with an extensive
market or commercial fair, which is estimated to
cost about £6,500,000, is being considered. A huge
palace is to be built in Paris on the right bank of
the River Seine, sufficiently large to accommodate
5,000 firms. Tt will be interesting to our readers
to note that this is a private enterprise by French-
men, and that there is a possibility of this scheme
being put upon an international basis.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
24
IMPORTANCE OF PLAYER ROLLS
March 25, 1920.
partment of the Sherman-Clay store in Oakland,
Calif., in charge of the department. It is the plan
of the company to increase the size of the depart-
ment, a decision which is in response to the won-
derful growth of roll sales.
Deserved Prominence of the Goods in Representative Stores Results in
NEW INCORPORATIONS
the Creation of Established Systems for Departments
IN MUSIC GOODS TRADE
Several years ago the piano trade awoke to the
great importance of the playerpiano music roll and
its potency to make and keep customers. But every
day the piano dealers realize more fully the won-
derful extent of the benefits possible to the house
which brings system to the management of the
player roll department.
System in the management of the playerpiano
roll department involves the expenditure of money.
It means the acceptance of every modern rule for
the dealer who would interest playerpiano owners,
and keep them interested. Interesting the player-
piano owners is not the mere perfunctory an-
nouncement of arrivals of new music rolls at cer-
tain periods. It means the persistent and insistent
publication of information that would familiarize
the player owners with the nature and merit of
the offerings
each month, or whenever they are
v
issued.
The Requirements.
Interesting the playerpiano owners particularly
means providing opportunities for the pleasureable
purchase of the records and calls for the installa-
tion of booths and special rooms where other
activities of the store do not distract the customer.
The dealers who say there is not enough in the
music roll business to warrant any great expendi-
ture of money in special aids to music roll sales, are
fast dwindling into a negligible minority. Kvery
piano store which deserves to be alluded to as
progressive has a special music roll department
and a large stock of rolls. There is a well defined
system there too and the efforts to nnd and serve
the playerpiano owner never relax.
A Thrill for Veterans.
Last week was an exciting one for the old
soldiers of the Confederate army at the Jefferson
Davis Soldiers' Home at Beauvoir, Miss. It was
no less a thrill than the selection of playerpiano
music rolls. Through the activities of Superin-
tendent Tartt of the Home the price of a player-
piano was collected and a player and three dozen
rolls were purchased from the Grunewald Music
Co., New Orleans, La. But when the old soldiers
got a taste of the player music they wanted a
feast and a new movement to create a fund to get
new rolls was started. The entire occupants of
the Home comprise the committee of selection
which is in session all the time.
Civic Plans.
The help of the playerpiano music roll will be
utilized this summer in Indianapolis by Community
Service Inc. and the city park and school boards.
Playerpiano music in schools, rest houses in the
parks and in the community centers will be made
an important part of the musical activities.
Effects in Norfolk, Va.
A noticeable increase in the sales of playerpiano
music rolls is one of the pleasing results of the
recent "Week of Song" in Norfolk, Va. Even the
hopeful George W. found, general counsel of the
Music Industries Chamber of Commerce, who was
one of the principal speakers at the opening move-
ment in the Billy Sunday Tabernacle, would ex-
press surprise at the sales figures that Leon C.
Steele, president of the Music Merchants' Associ-
ation of Tidewater, Virginia, could give him.
Republic Roll Activities.
Additional distributing centers for the Republic
Player Roll Corp. products are in the plans of the
New York manufacturers. The principal business
of L. O. Rogers, in his present trip through the
Middle-West, is to provide means that will facil-
itate the delivery service to the Republic dealers.
William McAllister and William Fitzgerald are
two young men in the traveling sales force of the
Republic Player Roll Corp., whose previous suc-
cesses in the roll sale field ranks them as veterans.
Both men are on the road in a direct-to-the-dealer
campaign. When either of these active ones talk
rolls in a store, the talk ends in a new customer
for the Republic line.
The Hauschildt Music Company, San Francisco,
is adding to the stock of Q R S rolls and has
placed Mrs. Howell, formerly with the Victrola de-
STORE MODERN IN EVERY WAY
New and Old Concerns Secure Charters in Various
Places.
The Hiram J. Smith Jewelry & Music Company.
Racine, Wis.; capital stock, $100,000. Hiram J.
Smith, Flora D. Smith and Louis D. Shaw.
Radio News & Music, Manhattan; $100,000. J. F.
Hubbard, C. S. and P. Thompson, 38 Park place.
The Silk City Music Company, Paterson, N. J.,
sellers and publishers of musical compositions, last
week filed a certificate of incorporation. John T.
Van Rensaller, of 17 Albion street, and William
Baumgarten, of 122 River street, are the owners.
Jesse French & Sons Piano Company, New Castle,
Tnd., increased its common capital stock from $300.-
000 to $550,000.
Anderson Piano Co., Utica, N. Y., $30,000; F.
Smith, R. H. and J. H. Anderson, Utica.
The Yahcling-Rayner Piano Co., Youngstown, O.,
has increased its capital stock from $100,000 to
$200,000.
FURTHERING MUSIC STUDIES
IN THE STATE OF ALABAMA
Formation of State-Wide Association of Teachers
Followed by Adoption of Plan of Campaign.
Standardization of music studies in the schools is
the aim of the Alabama Music Teachers' Associa-
tion, which was formed at the music conference in
Montevallo, Ala., recently. More than a dozen
towns in Alabama were represented by the 40 dele-
gates to the conference, which was held at the
Montevallo Normal School.
The Alabama Teachers' Association was estab-
lished with the idea of the upbuilding of music in
Alabama, and those interested in the musical de-
velopment of the state are enthusiastic over the pos-
sibilities of the association.
Mrs. James Hagan, of Mobile, was named presi-
dent; R. C. Calkins, of Montevallo, vice-president;
Mrs. William Guessen, of Birmingham, second vice-
president, and Miss Love, of Huntsville, secretary
and treasurer.
FRENCH BUY GERMAN GOODS.
Far from supporting any scheme for boycotting
German goods, the French government is doing all
in its power to develop trade with Germany. The
"Journal Official" calls attention to the advantages,
both to the trader and to the rate of exchange, of
buying in Germany and the Rhineland goods that
cannot be obtained in France. An information bu-
reau has been organized at Wiesbaden for the bene-
fit of merchants, and the government recommends
them to apply there, where they will get advice as
to what competition they may be up against, par-
ticulars as to the state of the market, the normal
prices that should not be exceeded, and the condi-
tions of payment to demand from the sellers. In
case of dispute or difficulty, the goevrnment advises
business men to appeal always to the bureau at
Wiesbaden, and its authority, influence and knowl-
edge of German commerce and administration will
be at their disposal.
NECESSITY FOR THE TUNER.
"Get to begin with, the very best piano your
means can afford," is advice given to young piano-
forte teachers by Clarence G. Hamilton, Kalamazoo,
Mich., in his book on "Piano Teaching, Its Princi-
ples and Problems.' The writer further exhorts
that after the purchase of the piano, a competent
tuner be hired to look it over at least once every
three months, "whether it seems to need it or not."
If a piano is not kept in tune, he states, there is
danger lurking for the impairment of even the teach-
er's own sense of correct musical values and pitch.
Also care must be taken as to the sort of instru-
ment the pupil is using at home.
PERMANENT FRENCH FAIR.
The accompanying cut from a photograph shows
the main salesroom of Nace's music store, Han-
over, Pa., which has been renovated recently and
made modern in every detail. Both talking ma-
chines and pianos are here displayed to their best
advantage. The instruments are presented with
a dignified appeal which has been reflected consid-
erably in the increase in the sales of this music
house in the last few months. Nace's music store
carries a full line of Francis Bacon pianos and
they always take pride in the display of these
instruments.
A scheme to provide France with an extensive
market or commercial fair, which is estimated to
cost about £6,500,000, is being considered. A huge
palace is to be built in Paris on the right bank of
the River Seine, sufficiently large to accommodate
5,000 firms. Tt will be interesting to our readers
to note that this is a private enterprise by French-
men, and that there is a possibility of this scheme
being put upon an international basis.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).