Presto
Issue: 1920 1752 - Page 9
February 19, 1920.
RE8TO
PRINTER'S INK AUTHOR EMPLOYS Q R S FACTORY AS MODEL
Printer's Ink—probably in a class by itself as a
critic, as well as a fund of information on success-
ful advertising—in its February monthly issue has
an article on "Humanizing the Picture of the Fac-
tory." It printed a picture of the Q R S Chicago
plant, as published in the Saturday Evening Post,
a full page adv., as an illustration of the right way
to "humanize the factory" and comments as fol-
lows:
Conventional method of picturing the factory but
intensely practical, nevertheless. In this advertise-
ment there is a more than usually valid reason for
illustrating the plant. The public must be reminded,
every so often, that back of the product stands a
great factory, its prestige and purpose and power.
The author of the Printer's Ink article, Marvin
R. Murrey, opens his article with the statement that
"every advertising man knows that sooner or later,
in each campaign, there must come a showing of
the client's production plant, * * * infinite pride in
the birthplace of a product endears it to the adver-
tiser and prompts him to devote some portion of
his campaign to its visual promotion."
It is a compliment to the new Chicago plant of
the Q R S Company that it was chosen to illus-
trate the Printer's Ink article. And the kind of
exploitation referred to has already found illustra-
tion in Q R S advertising, as has been intimated
at the opening of this article, and in the fact that
the Q R S factory has appeared, in connection with
full page displays, al=o in Presto. The factory
cut is here reproduced to show the plant chosen by
Mr. Murrey with which to emphasize his entertain-
ing arguments.
A PERSONAL ESTIMATE
OF J. HARRY ESTEY
comfort and encouragement to hundreds of tired,
hungry and lonesome doughboys.
Although his business duties were engrossing and
necessitated spending much time away from home,
Mr. Estey nevertheless took an active interest in
every movement pertaining to Brattleboro's wel-
fare. He rendered valuable service as chairman of
the general committee of the Brattleboro War Chest
association and was an ardent believer in the need
of a community house, a project, by the way, in
whose furtherance he had taken a quiet but influen-
tial part.
Mr. Estey's personal traits were of a sort to en-
dear him to everyone, whether contact came through
business or social channels, and his death brings a
sense of keen personal bereavement to all who
knew him.
MICKEL MUSIC HOUSE
INCORPORATED IN OMAHA
Warm Appreciation of Organ Manufacturer's
Characteristics Expressed in Editorial
in the Brattleboro Reformer.
The appreciation in which Harry J. Estey, of the
Estey Organ Co., Brattleboro, Vt., who died last
week, was held by his neighbors in the Vermont
city is expressed in a "Personal Estimate" printed
in the Brattleboro Reformer of February 7:
One of a family that for three generations has
been conspicuously identified with Brattleboro's
business activities, Harry J. Estey was a typical
example of successful business manhood in its best
sense. Although hardship and privation were not
part of his early life, he nevertheless knew what it
was to face and grapple with the exigencies of busi-
ness management. Since the sudden death of his
father 18 years ago, he had shared with his older
brother the management of the company which has
made the name of Estey known in all parts of the
world, and his sound judgment, enthusiasm and con-
stant application were invaluable factors in the
growth of the concern.
Harry Estey not only liked to build organs but
took keen enjoyment in explaining the methods of
their construction to others. His knowledge of
music was not confined to its mechanical side but
found expression in discerning taste for the works
of the best composers and a sincere enjoyment of
their rendition. He was an enthusiastic believer in
the wholesome influence of music and found pleas-
ure in the part his company played in widening that
influence. In short, he found joy in his work, and
on that account was able to give it the very best
there was in him.
Prominently identified with the Vermont National
Guard over a period of years which included its
service in the Spanish-American war, Mr. Estey
took an intense interest in America's part in the re-
cent world conflict. Throughout the struggle and
afterward it was a constant source of regret to him
that circumstances made it impossible for him to
serve his country "over there" in an active capa-
city, and it was doubtless this feeling that led him
to enter so wholeheartedly into every form of war
activity which presented itself. As head of the Red
Cross canteen he served conscientiously and enthu-
siastically for many months, doing work that often-
times savored of drudgery in a manner that brought
New Organization Purchases the Retail Interests
of the Mickel Bros. Company in That City.
NEW GIMBEL BROS. MANAGER.
The Mickel Music House is the name of a new
company organized in Omaha, Neb., with an auto-
rized capital stock of $500,000. The company has
purchased the retail interests of Mickel Bros. Co.
at the present location in the Mickel Building, at
Fifteenth and Harney street.
The Mickel Bros. Co. will continue marketing the
products of the Victor Phonograph Co. in a whole-
sale way through a wide territory served by the
Omaha house and a branch in Des Moines, Iowa,
in which state the company is the onlv wholesale
distributor of the Victor products. It is the won-
derful growth in the wholesale business that nec-
essitates the company forming a distinct organiza-
tion for the retail business.
The Mickel Bros. Music House will carry a full
line of pianos and small musical instruments in addi-
tion to the line of Victor products. The Mickel
Building will be remodeled to suit the new pur-
poses of the business.
R. D. Gaston, Hastings, Neb., is president of the
new company. Will E. Mickel, formerly secretary
of Mickel Bros. Co., is general manager. Accord-
ing to Mr. Mickel the Mickel Music House will
provide a retail music store of which Omaha will
be proud. The work of remodeling the Mickel
Building has been begun.
Harry R. Barron has been made manager of the
piano department of Gimbel Bros., New York. Mr.
Barron is well known in the New York trade and
was formerly assistant manager of the piano de-
partment in Bloomingdale Bros, and subsequently
held an important position in the piano depart-
ment of Frederick Loeser & Co., Brooklyn. Mr.
Max will continue as general manager of piano
and talking machine departments in the Gimbel
Bros, store.
S. R. Rackloy, piano dealer of Goldsboro, N. C,
bought the H. C. Bay Company's exhibit instru-
ments entire at the close of the Music Show in New
York, and was delighted to get them. He expects
to advertise them and start well with a line with
which many other live dealers have won success.
Mr. Rackley is to be congratulated on his alertness
and readiness to take advantage of an opportunity.
N. M. SEEBURG AT PALM BEACH.
N. Marshall Seeburg, secretary of the Marshall
Piano Company. 1510 Dayton street, Chicago, is at
Palm Beach, Fla., where there are no shivering
blasts such as accompanied the below-zero weather
in Chicago last Sunday and Monday. Mr. Seeburg,
Jr., is where many Chicagoans and Duluthans
would like to be in this season of severity. J. P.
Seeburg, president of the company, is on duty
every day at the factory office in Chicago. By the
way, the office has been moved down a flight of
stairs nearer the street level and is beautifully
fitted up.
BUYS OUT BAY EXHIBIT.
EAST IS MAKING MORE.
OPENS IN CAIRO, ILL.
"The labor situation in the East is easing up, so
that more pianos and playerpianos are being pro-
duced," said M. J. Kennedy, the Chicago dealer, to
a Presto representative on Tuesday of this week.
"That makes my prospects better, for I can now
supply customers more promptly. The effects of
the recent strike in the musical instrument indus-
tries is gradually wearing away."
The building at 614 Commercial avenue, Cairo,
111., has been rented by the J. S. Lamb Piano Com-
pany, which will occupy it possibly this week.
J.
S. Lamb is a son of the head of the Lamb Piano
Company, which was in business in Cairo a few
years ago. With his father Mr. Lamb was in Cairo
recently, closing arrangements for the opening of
the new store.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
RE8TO
PRINTER'S INK AUTHOR EMPLOYS Q R S FACTORY AS MODEL
Printer's Ink—probably in a class by itself as a
critic, as well as a fund of information on success-
ful advertising—in its February monthly issue has
an article on "Humanizing the Picture of the Fac-
tory." It printed a picture of the Q R S Chicago
plant, as published in the Saturday Evening Post,
a full page adv., as an illustration of the right way
to "humanize the factory" and comments as fol-
lows:
Conventional method of picturing the factory but
intensely practical, nevertheless. In this advertise-
ment there is a more than usually valid reason for
illustrating the plant. The public must be reminded,
every so often, that back of the product stands a
great factory, its prestige and purpose and power.
The author of the Printer's Ink article, Marvin
R. Murrey, opens his article with the statement that
"every advertising man knows that sooner or later,
in each campaign, there must come a showing of
the client's production plant, * * * infinite pride in
the birthplace of a product endears it to the adver-
tiser and prompts him to devote some portion of
his campaign to its visual promotion."
It is a compliment to the new Chicago plant of
the Q R S Company that it was chosen to illus-
trate the Printer's Ink article. And the kind of
exploitation referred to has already found illustra-
tion in Q R S advertising, as has been intimated
at the opening of this article, and in the fact that
the Q R S factory has appeared, in connection with
full page displays, al=o in Presto. The factory
cut is here reproduced to show the plant chosen by
Mr. Murrey with which to emphasize his entertain-
ing arguments.
A PERSONAL ESTIMATE
OF J. HARRY ESTEY
comfort and encouragement to hundreds of tired,
hungry and lonesome doughboys.
Although his business duties were engrossing and
necessitated spending much time away from home,
Mr. Estey nevertheless took an active interest in
every movement pertaining to Brattleboro's wel-
fare. He rendered valuable service as chairman of
the general committee of the Brattleboro War Chest
association and was an ardent believer in the need
of a community house, a project, by the way, in
whose furtherance he had taken a quiet but influen-
tial part.
Mr. Estey's personal traits were of a sort to en-
dear him to everyone, whether contact came through
business or social channels, and his death brings a
sense of keen personal bereavement to all who
knew him.
MICKEL MUSIC HOUSE
INCORPORATED IN OMAHA
Warm Appreciation of Organ Manufacturer's
Characteristics Expressed in Editorial
in the Brattleboro Reformer.
The appreciation in which Harry J. Estey, of the
Estey Organ Co., Brattleboro, Vt., who died last
week, was held by his neighbors in the Vermont
city is expressed in a "Personal Estimate" printed
in the Brattleboro Reformer of February 7:
One of a family that for three generations has
been conspicuously identified with Brattleboro's
business activities, Harry J. Estey was a typical
example of successful business manhood in its best
sense. Although hardship and privation were not
part of his early life, he nevertheless knew what it
was to face and grapple with the exigencies of busi-
ness management. Since the sudden death of his
father 18 years ago, he had shared with his older
brother the management of the company which has
made the name of Estey known in all parts of the
world, and his sound judgment, enthusiasm and con-
stant application were invaluable factors in the
growth of the concern.
Harry Estey not only liked to build organs but
took keen enjoyment in explaining the methods of
their construction to others. His knowledge of
music was not confined to its mechanical side but
found expression in discerning taste for the works
of the best composers and a sincere enjoyment of
their rendition. He was an enthusiastic believer in
the wholesome influence of music and found pleas-
ure in the part his company played in widening that
influence. In short, he found joy in his work, and
on that account was able to give it the very best
there was in him.
Prominently identified with the Vermont National
Guard over a period of years which included its
service in the Spanish-American war, Mr. Estey
took an intense interest in America's part in the re-
cent world conflict. Throughout the struggle and
afterward it was a constant source of regret to him
that circumstances made it impossible for him to
serve his country "over there" in an active capa-
city, and it was doubtless this feeling that led him
to enter so wholeheartedly into every form of war
activity which presented itself. As head of the Red
Cross canteen he served conscientiously and enthu-
siastically for many months, doing work that often-
times savored of drudgery in a manner that brought
New Organization Purchases the Retail Interests
of the Mickel Bros. Company in That City.
NEW GIMBEL BROS. MANAGER.
The Mickel Music House is the name of a new
company organized in Omaha, Neb., with an auto-
rized capital stock of $500,000. The company has
purchased the retail interests of Mickel Bros. Co.
at the present location in the Mickel Building, at
Fifteenth and Harney street.
The Mickel Bros. Co. will continue marketing the
products of the Victor Phonograph Co. in a whole-
sale way through a wide territory served by the
Omaha house and a branch in Des Moines, Iowa,
in which state the company is the onlv wholesale
distributor of the Victor products. It is the won-
derful growth in the wholesale business that nec-
essitates the company forming a distinct organiza-
tion for the retail business.
The Mickel Bros. Music House will carry a full
line of pianos and small musical instruments in addi-
tion to the line of Victor products. The Mickel
Building will be remodeled to suit the new pur-
poses of the business.
R. D. Gaston, Hastings, Neb., is president of the
new company. Will E. Mickel, formerly secretary
of Mickel Bros. Co., is general manager. Accord-
ing to Mr. Mickel the Mickel Music House will
provide a retail music store of which Omaha will
be proud. The work of remodeling the Mickel
Building has been begun.
Harry R. Barron has been made manager of the
piano department of Gimbel Bros., New York. Mr.
Barron is well known in the New York trade and
was formerly assistant manager of the piano de-
partment in Bloomingdale Bros, and subsequently
held an important position in the piano depart-
ment of Frederick Loeser & Co., Brooklyn. Mr.
Max will continue as general manager of piano
and talking machine departments in the Gimbel
Bros, store.
S. R. Rackloy, piano dealer of Goldsboro, N. C,
bought the H. C. Bay Company's exhibit instru-
ments entire at the close of the Music Show in New
York, and was delighted to get them. He expects
to advertise them and start well with a line with
which many other live dealers have won success.
Mr. Rackley is to be congratulated on his alertness
and readiness to take advantage of an opportunity.
N. M. SEEBURG AT PALM BEACH.
N. Marshall Seeburg, secretary of the Marshall
Piano Company. 1510 Dayton street, Chicago, is at
Palm Beach, Fla., where there are no shivering
blasts such as accompanied the below-zero weather
in Chicago last Sunday and Monday. Mr. Seeburg,
Jr., is where many Chicagoans and Duluthans
would like to be in this season of severity. J. P.
Seeburg, president of the company, is on duty
every day at the factory office in Chicago. By the
way, the office has been moved down a flight of
stairs nearer the street level and is beautifully
fitted up.
BUYS OUT BAY EXHIBIT.
EAST IS MAKING MORE.
OPENS IN CAIRO, ILL.
"The labor situation in the East is easing up, so
that more pianos and playerpianos are being pro-
duced," said M. J. Kennedy, the Chicago dealer, to
a Presto representative on Tuesday of this week.
"That makes my prospects better, for I can now
supply customers more promptly. The effects of
the recent strike in the musical instrument indus-
tries is gradually wearing away."
The building at 614 Commercial avenue, Cairo,
111., has been rented by the J. S. Lamb Piano Com-
pany, which will occupy it possibly this week.
J.
S. Lamb is a son of the head of the Lamb Piano
Company, which was in business in Cairo a few
years ago. With his father Mr. Lamb was in Cairo
recently, closing arrangements for the opening of
the new store.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).