Presto
Issue: 1920 1751 - Page 29
February 12, 1920.
COINOLA
THE DEPENDABLE LINE
FOR THE
PROGRESSIVE TRADE
U n m a t c h e d for
thoroughness of
construction, re-
sponsiveness of ac-
tion and appeal to
dealers and the
public.
THE
COINOLA
P a y s for i t s e l f .
Especially adaptible
for confectionery
stores, cafes, cigar
stores, pool rooms
and theatres.
Join the Dependables,
It's worth your while
Write for Territory
OPERATORS
PIANO CO.
LOUIS M. SEVERSON, Pr*«.
16 South Peorla Street
CHICAGO, ILL.
29
PRESTO
THE MAN ON THE OUTSIDE
The Talking Machine Sales Field Provides Ex-
cellent Opportunities for the Salesman's
Originality of Thought and Action.
The field of talking machine selling is one of ex-
pediencies. The occasion usually suggests the ar-
guments to induce the prospective buyers to become
real owners of talking machines. Every day is
filled with opportunities for the salesman with orig-
inality of thought. The talking machine store which
depends on store visitors for sales is conspicuous by
its rarity. Outside of the doors near and far are
the possible buyers which it is the mission of the
publicity of the house and the inducements of the
salesmen to convert into sure enough buyers.
To lay down many of the old rules of customer-
making to the keen men who are making a success
at talking machine sales would be useless. Argu-
ments which are effective in selling pianos do not
quite fit the case when the thing to be sold is a talk-
ing machine. The talking machine itself suggests
so many arguments that it would be a waste of
words and a source of distraction to use any of the
generalities the piano salesman uses to good pur-
pose.
The talking machine sales field is the best sales
school. The salesman is drilled by experiences. In
fact the whole problem of selling is up to the man
on the hunt for talking machine customers. The
sales instructors can generalize until the cows come
home, but, after all, it is the ingeniousness of the
salesman that makes him a success. The successful
talking machine salesman is the one with the ability
to analyze situations—after first analyzing himself
and his talking machine.
By analyzing himself the salesman will realize
the extent of his ability and his fitness and honestly
admit his limitations. Good appearance, language,
education and social standing are all determining
factors in the success of a salesman. By frankly
admitting his limitations the salesman can realize
where he stands and how he can proceed to remedy
any deficiencies.
PATHE DEALERS MEET.
E. A. Widmann, president of the Pathe Freres
Phonograph Company, and H. N. McMenimen, man-
aging director of the company, attended the Pathe
dealers' convention held in Indianapolis, Ind., last
week at the Claypool Hotel. C. E. Gorham of the
Bankers' Commercial Security Company, spoke on
"Financing Installment Contracts" at the morning
session. Mr. McMenimen was the principal speaker
at the afternoon meeting. His subject was "Acces-
sories That Will Help the Phonograph Business."
James Watters of the dealers' service department
told of the work in his department. A general dis-
cussion followed. After a short business session in
the evening a theater party was held through the
courtesy of the Mooney-Mueller-Ward Company.
Music was provided at all sessions by Miss Grace
Hoffman, soprano, and Lewis James, tenor. Several
Pathe phonograph records also were played.
CARE OF THE TALKING MACHINE.
The most important: Never overwind, the spring
will break. Don't play a Pathe record with a steel
needle, or a steel needle record with a Pathe needle;
you get the best results by using Pathe needles on
Pathe records, and steel needles on Victor records.
Don't let your records lie around in the dirt and
get dust in the grooves. Buy albums and keep your
records in the albums, where you can have a system
of finding the records you want immediately with-
out having the annoyance of looking for what you
want. Be careful of the records you buy and buy
only the records you like; it makes your talking
machine mere valuable.
EXACT INFORMATION.
The following
communication—genuine, of
course!—appeared in the Chicago Tribune's re-
ligious column one day last week:
"Sir, I approached the good looking young man
in Lyon & Healy's phonograph department with the
query, 'Do you have any of Mary Baker Eddy's
records?' He left me to inquire, and shortly came
back with the news that 'she don't sing for the Vic-
tor any more.' "—H. W.
COLUMBIA EX-PRESIDENT DEAD.
Walter P. Phillips, former president of the Co-
lumbia Graphophone Company, died at Vineyard
Haven, Mass., last week. He was at one time gen-
eral manager of the United Press and was the in-
ventor of the Phillips code for telegraph operators.
Mr. Phillips for some time also had charge of tbe
trade paper publicity of the Graphophone.
QUALITY FIRST
AND
FIRST QUALITY
Jesse French & Sons Piano Co.
FACTORIES at New Castle, Ind.
AUSTRALIAN OFFICE:
94 Pitt St, Sydnty, N. S. W.
M
A Name Well Known Sine* 1S7S"
STEGER
Steger & Sons
Leads
Others Follow
0
STEQER BUILDING
~T"
Jackson and Wabash
The Piano Center of America
CHICAGO, ILLINOIS
AMERICAN
PIANO SUPPLY
COMPANY
Felts, C l o t h s , H a m m e r s ,
Punchings, Music Wire, Tun-
ing Pins, Player Parts, Hinges,
Casters.
A Full Line of Materials (for Piano* «O0
Organs
When In Need of Supplies
Communicate With Us.
American Piano Supply Co.
110-112 E. 13th St.
New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
COINOLA
THE DEPENDABLE LINE
FOR THE
PROGRESSIVE TRADE
U n m a t c h e d for
thoroughness of
construction, re-
sponsiveness of ac-
tion and appeal to
dealers and the
public.
THE
COINOLA
P a y s for i t s e l f .
Especially adaptible
for confectionery
stores, cafes, cigar
stores, pool rooms
and theatres.
Join the Dependables,
It's worth your while
Write for Territory
OPERATORS
PIANO CO.
LOUIS M. SEVERSON, Pr*«.
16 South Peorla Street
CHICAGO, ILL.
29
PRESTO
THE MAN ON THE OUTSIDE
The Talking Machine Sales Field Provides Ex-
cellent Opportunities for the Salesman's
Originality of Thought and Action.
The field of talking machine selling is one of ex-
pediencies. The occasion usually suggests the ar-
guments to induce the prospective buyers to become
real owners of talking machines. Every day is
filled with opportunities for the salesman with orig-
inality of thought. The talking machine store which
depends on store visitors for sales is conspicuous by
its rarity. Outside of the doors near and far are
the possible buyers which it is the mission of the
publicity of the house and the inducements of the
salesmen to convert into sure enough buyers.
To lay down many of the old rules of customer-
making to the keen men who are making a success
at talking machine sales would be useless. Argu-
ments which are effective in selling pianos do not
quite fit the case when the thing to be sold is a talk-
ing machine. The talking machine itself suggests
so many arguments that it would be a waste of
words and a source of distraction to use any of the
generalities the piano salesman uses to good pur-
pose.
The talking machine sales field is the best sales
school. The salesman is drilled by experiences. In
fact the whole problem of selling is up to the man
on the hunt for talking machine customers. The
sales instructors can generalize until the cows come
home, but, after all, it is the ingeniousness of the
salesman that makes him a success. The successful
talking machine salesman is the one with the ability
to analyze situations—after first analyzing himself
and his talking machine.
By analyzing himself the salesman will realize
the extent of his ability and his fitness and honestly
admit his limitations. Good appearance, language,
education and social standing are all determining
factors in the success of a salesman. By frankly
admitting his limitations the salesman can realize
where he stands and how he can proceed to remedy
any deficiencies.
PATHE DEALERS MEET.
E. A. Widmann, president of the Pathe Freres
Phonograph Company, and H. N. McMenimen, man-
aging director of the company, attended the Pathe
dealers' convention held in Indianapolis, Ind., last
week at the Claypool Hotel. C. E. Gorham of the
Bankers' Commercial Security Company, spoke on
"Financing Installment Contracts" at the morning
session. Mr. McMenimen was the principal speaker
at the afternoon meeting. His subject was "Acces-
sories That Will Help the Phonograph Business."
James Watters of the dealers' service department
told of the work in his department. A general dis-
cussion followed. After a short business session in
the evening a theater party was held through the
courtesy of the Mooney-Mueller-Ward Company.
Music was provided at all sessions by Miss Grace
Hoffman, soprano, and Lewis James, tenor. Several
Pathe phonograph records also were played.
CARE OF THE TALKING MACHINE.
The most important: Never overwind, the spring
will break. Don't play a Pathe record with a steel
needle, or a steel needle record with a Pathe needle;
you get the best results by using Pathe needles on
Pathe records, and steel needles on Victor records.
Don't let your records lie around in the dirt and
get dust in the grooves. Buy albums and keep your
records in the albums, where you can have a system
of finding the records you want immediately with-
out having the annoyance of looking for what you
want. Be careful of the records you buy and buy
only the records you like; it makes your talking
machine mere valuable.
EXACT INFORMATION.
The following
communication—genuine, of
course!—appeared in the Chicago Tribune's re-
ligious column one day last week:
"Sir, I approached the good looking young man
in Lyon & Healy's phonograph department with the
query, 'Do you have any of Mary Baker Eddy's
records?' He left me to inquire, and shortly came
back with the news that 'she don't sing for the Vic-
tor any more.' "—H. W.
COLUMBIA EX-PRESIDENT DEAD.
Walter P. Phillips, former president of the Co-
lumbia Graphophone Company, died at Vineyard
Haven, Mass., last week. He was at one time gen-
eral manager of the United Press and was the in-
ventor of the Phillips code for telegraph operators.
Mr. Phillips for some time also had charge of tbe
trade paper publicity of the Graphophone.
QUALITY FIRST
AND
FIRST QUALITY
Jesse French & Sons Piano Co.
FACTORIES at New Castle, Ind.
AUSTRALIAN OFFICE:
94 Pitt St, Sydnty, N. S. W.
M
A Name Well Known Sine* 1S7S"
STEGER
Steger & Sons
Leads
Others Follow
0
STEQER BUILDING
~T"
Jackson and Wabash
The Piano Center of America
CHICAGO, ILLINOIS
AMERICAN
PIANO SUPPLY
COMPANY
Felts, C l o t h s , H a m m e r s ,
Punchings, Music Wire, Tun-
ing Pins, Player Parts, Hinges,
Casters.
A Full Line of Materials (for Piano* «O0
Organs
When In Need of Supplies
Communicate With Us.
American Piano Supply Co.
110-112 E. 13th St.
New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).