Presto
Issue: 1920 1751 - Page 25
PRESTO
February 12, 1920.
25
THE
TALKING MACHINE THE ELLIS
Made to Fit Any Phonograph
News of the Week in the Phonograph Field
THE JOBBERS' JOB
The sale of every talking machine means
just so many more records to provide for.
Every day thousands of talking machines are
distributed, every city, town, village and ham-
let contributing to the distribution. Every
machine has to be supplied with records and
most sales mean other and continuous de-
mands on the record stocks. The problem of
record distribution would be intricate if it
were not one of "service."
Perhaps in relation to the distribution the
real meaning of the word service is best under-
stood. It is no longer an indefinite term. The
sale of a talking machine does not end the
relation of customer and dealer. In reality it
should be the beginning of a long association
satisfactory to both sides. The sale of a talk-
ing machine carries with it thereafter con-
tinuous sales in the way of important supplies
—records. And because the value of the ma-
chine to the owner is measured by the enjoy-
ment he gets from it so the record "service"
of the dealer is a thing of vital importance.
But there are several things that make
the supplying of records a most intricate
service proposition. To get joy out of his
machine the owner must have new records in
a continuous supply. The dealer is supposed
to keep a big stock of records to meet
the constant additions to the catalogs. He
has an obligation to the machine owners.
The manufacturer, to keep in continuous
touch with the dealer who has such obliga-
tions to the owner, must himself incur an in-
crease in the overhead by attending to the
intricacies of distribution.
Happily a solution beneficial to manufac-
turer, dealer and, incidentally, to the owner
has been found by the unique services of the
jobbers, who are free to sell any dealer. The
closer operation between dealer and jobber
results in reliable service for the talking ma-
chine owner and reduced expenses and less
delays for the dealer. The jobber supplies
many dealers, who cannot afford to carry a
big stock, giving them the means of quick ac-
tion. The association of jobber and dealer
makes for more satisfaction for the talking
machine owners. In fact, the jobber is one
of the greatest aids to the growth of the talk-
ing machine business and industry.
OPERA HELPS SAN FRANCISCO
Added Interest in Operatic Records Noticeable,
Says C. S. Mauzy.
The Grand Opera coming to San Francisco last
week added an interest to the Red Seal record sale,
and dealers noted the more numerous calls for these
records, and also the Victor Opera Book, which is
a great help to those going to the opera.
"The record 'Dardenella,' which we have in Vic-
tor, Columbia and Pathe, and also in the player rolls,
has made an immense hit," said C. S. Mauzy, who
was in charge of the business of Byron Mauzy during
the absence at the conventions of Mr. Mauzy. "We
are selling every one we can get our hands on."
O. F. Benz of the record department of the Co-
lumbia Phonograph Company gave a talk recently
at Tait's cafe, San Francisco, to the local dealers
handling Columbias in that vicinity. Mr. Benz spoke
of the advertising that was being done and contem-
plated by the Columbia Phonograph Company and
the immense amount of music dealer's service which
would help sales of the Columbia Company's prod-
ucts. He dwelt at length on the introduction of the
symphony record with more profit to the dealer in
selling same. His closing statement was to the ef-
fect that the Columbia Company expects to increase
the advertising in 1920 over 1919, and they appre-
ciate their only avenue of output is through the
dealer, and therefore the dealer must increase his
sales 100 per cent in 1920 over 1919. The company
will use every effort possible to encourage the sale
of Columbia records through the dealer.
In producing: a Musical Instru-
ment that will serve its intended
purpose, great care must be ex-
ercised as to the alliance of good
and useful improvements; you
will then be assured of a per-
manent and profitable business.
The Ellis will transform
your phonograph into a
Musical Instrument.
MAKES RECORD BY TELEPHONE
Capt. Merriman, a Canadian Electrical Engineer, at
Private Demonstration Shows How.
A remarkable step in the science of recording and
reproducing sounds by electricity has been achieved
in London, England, by Major Lionel Guest, brother
of the Coalition whip in the House of Commons,
and Capt. H. O. Merriman, a Canadian electrical
engineer.
A representative of the Daily Mail dictated a
message into a portable telephone receiver tem-
porarily placed in the drawing room of Major
Guest's house. At the other end of the wire, in
another room, was a recorder which automatically
inscribed the message on a gramophone record. In
a few seconds the record was placed in the gramo-
phone and the message was repeated with great
clarity.
Ellis Reproducer Co.
Powers Bldg.
BRIGHTSON EPIGRAMS.
"No one person has a corner on all the good
qualities, but every person has at least one para-
mount sturdy, strong characteristic. It is necessary
to excel in some one characteristic. The person who
is above you in the organization or the one who
is below you has nothing to do with your personal
position. You are not in competition with them.
You cannot get ahead by trying to hold back the
one in front. Few can play at that game." That is
one of the epigrams of George E. Brightson, presi-
dent of the Sonora Phonograph Sales Co., who is
fond of expressing truths in that convincing form.
According to Mr. Brightson "quality is the one fea-
ture of 'musical merchandise worth emphasizing,
far beyond volume of production, economy of initial
cost, or attractiveness of terms."
NEW CABINET PLANT.
The American Plywood Co. of New London. Wis.,
a $250,000 corporation organized last summer, has
completed and placed in operation its new plant,
which will specialize in the production of veneer
panels for the phonograph and cabinet trades. The
main factory is 70x470 feet in size, of fireproof con-
struction, with a separate power plant 48x72 feet.
At the head of the company is Frank L. Zaug, who
resigned as vice-president and general manager of
the Wisconsin Cabinet & Panel Co. of New London
to organize the new concern. The Wisconsin com-
pany is one of the largest of the cabinet and panel
industries belonging to the Thomas A. Edison
group.
BIG PHONOGRAPH YEAR.
Branch managers of the Columbia Graphophone
Co. from all over the United States and Canada,
met in the ball room of The Stratfield Hotel, Bridge-
port, Conn., recently, for their annual conference.
G. W. Hopkins, general sales manager of the com-
pany, presided. H. A. Parker, manager of the Aus-
tralian branch, was in attendance. The East and
West End plants were visited. Frank K. Penning-
ton, assistant general sales manager, said that the
company had the biggest year in 1919 it ever had.
VICTORS SUES WANAMAKER.
The Victor Talking Machine Co. has filed a bill
of complaint against John Wanamaker, New York,
in the U. S. District Court, Southern District of New
York, for infringement of the Johnson Tapered
Tone Arm Patents Nos. 814,786 and 814,848, and
for unfair competition in imitating the appearance of
Jhe machines. The hearing is set for January 30.
The case is based upon the so-called Arminiola talk-
ing machine put out late last year by the defendant.
GRAND RAPIDS, MICH.
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
Chicago, III.
"
Guesswork Won't Do"
—The ACME allows test with
the drag of the needle throughout
the length of the
record.
Acme Speed Indicator
—is precision made.
—clears the tone arm.
—1 o c a t e s
motor
troubles.
—registers 78 and 80
revolutions.
Made by
The Acme Engineering & Mfg. Co.
1622 Fulton S t .
:
:
:
:
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
February 12, 1920.
25
THE
TALKING MACHINE THE ELLIS
Made to Fit Any Phonograph
News of the Week in the Phonograph Field
THE JOBBERS' JOB
The sale of every talking machine means
just so many more records to provide for.
Every day thousands of talking machines are
distributed, every city, town, village and ham-
let contributing to the distribution. Every
machine has to be supplied with records and
most sales mean other and continuous de-
mands on the record stocks. The problem of
record distribution would be intricate if it
were not one of "service."
Perhaps in relation to the distribution the
real meaning of the word service is best under-
stood. It is no longer an indefinite term. The
sale of a talking machine does not end the
relation of customer and dealer. In reality it
should be the beginning of a long association
satisfactory to both sides. The sale of a talk-
ing machine carries with it thereafter con-
tinuous sales in the way of important supplies
—records. And because the value of the ma-
chine to the owner is measured by the enjoy-
ment he gets from it so the record "service"
of the dealer is a thing of vital importance.
But there are several things that make
the supplying of records a most intricate
service proposition. To get joy out of his
machine the owner must have new records in
a continuous supply. The dealer is supposed
to keep a big stock of records to meet
the constant additions to the catalogs. He
has an obligation to the machine owners.
The manufacturer, to keep in continuous
touch with the dealer who has such obliga-
tions to the owner, must himself incur an in-
crease in the overhead by attending to the
intricacies of distribution.
Happily a solution beneficial to manufac-
turer, dealer and, incidentally, to the owner
has been found by the unique services of the
jobbers, who are free to sell any dealer. The
closer operation between dealer and jobber
results in reliable service for the talking ma-
chine owner and reduced expenses and less
delays for the dealer. The jobber supplies
many dealers, who cannot afford to carry a
big stock, giving them the means of quick ac-
tion. The association of jobber and dealer
makes for more satisfaction for the talking
machine owners. In fact, the jobber is one
of the greatest aids to the growth of the talk-
ing machine business and industry.
OPERA HELPS SAN FRANCISCO
Added Interest in Operatic Records Noticeable,
Says C. S. Mauzy.
The Grand Opera coming to San Francisco last
week added an interest to the Red Seal record sale,
and dealers noted the more numerous calls for these
records, and also the Victor Opera Book, which is
a great help to those going to the opera.
"The record 'Dardenella,' which we have in Vic-
tor, Columbia and Pathe, and also in the player rolls,
has made an immense hit," said C. S. Mauzy, who
was in charge of the business of Byron Mauzy during
the absence at the conventions of Mr. Mauzy. "We
are selling every one we can get our hands on."
O. F. Benz of the record department of the Co-
lumbia Phonograph Company gave a talk recently
at Tait's cafe, San Francisco, to the local dealers
handling Columbias in that vicinity. Mr. Benz spoke
of the advertising that was being done and contem-
plated by the Columbia Phonograph Company and
the immense amount of music dealer's service which
would help sales of the Columbia Company's prod-
ucts. He dwelt at length on the introduction of the
symphony record with more profit to the dealer in
selling same. His closing statement was to the ef-
fect that the Columbia Company expects to increase
the advertising in 1920 over 1919, and they appre-
ciate their only avenue of output is through the
dealer, and therefore the dealer must increase his
sales 100 per cent in 1920 over 1919. The company
will use every effort possible to encourage the sale
of Columbia records through the dealer.
In producing: a Musical Instru-
ment that will serve its intended
purpose, great care must be ex-
ercised as to the alliance of good
and useful improvements; you
will then be assured of a per-
manent and profitable business.
The Ellis will transform
your phonograph into a
Musical Instrument.
MAKES RECORD BY TELEPHONE
Capt. Merriman, a Canadian Electrical Engineer, at
Private Demonstration Shows How.
A remarkable step in the science of recording and
reproducing sounds by electricity has been achieved
in London, England, by Major Lionel Guest, brother
of the Coalition whip in the House of Commons,
and Capt. H. O. Merriman, a Canadian electrical
engineer.
A representative of the Daily Mail dictated a
message into a portable telephone receiver tem-
porarily placed in the drawing room of Major
Guest's house. At the other end of the wire, in
another room, was a recorder which automatically
inscribed the message on a gramophone record. In
a few seconds the record was placed in the gramo-
phone and the message was repeated with great
clarity.
Ellis Reproducer Co.
Powers Bldg.
BRIGHTSON EPIGRAMS.
"No one person has a corner on all the good
qualities, but every person has at least one para-
mount sturdy, strong characteristic. It is necessary
to excel in some one characteristic. The person who
is above you in the organization or the one who
is below you has nothing to do with your personal
position. You are not in competition with them.
You cannot get ahead by trying to hold back the
one in front. Few can play at that game." That is
one of the epigrams of George E. Brightson, presi-
dent of the Sonora Phonograph Sales Co., who is
fond of expressing truths in that convincing form.
According to Mr. Brightson "quality is the one fea-
ture of 'musical merchandise worth emphasizing,
far beyond volume of production, economy of initial
cost, or attractiveness of terms."
NEW CABINET PLANT.
The American Plywood Co. of New London. Wis.,
a $250,000 corporation organized last summer, has
completed and placed in operation its new plant,
which will specialize in the production of veneer
panels for the phonograph and cabinet trades. The
main factory is 70x470 feet in size, of fireproof con-
struction, with a separate power plant 48x72 feet.
At the head of the company is Frank L. Zaug, who
resigned as vice-president and general manager of
the Wisconsin Cabinet & Panel Co. of New London
to organize the new concern. The Wisconsin com-
pany is one of the largest of the cabinet and panel
industries belonging to the Thomas A. Edison
group.
BIG PHONOGRAPH YEAR.
Branch managers of the Columbia Graphophone
Co. from all over the United States and Canada,
met in the ball room of The Stratfield Hotel, Bridge-
port, Conn., recently, for their annual conference.
G. W. Hopkins, general sales manager of the com-
pany, presided. H. A. Parker, manager of the Aus-
tralian branch, was in attendance. The East and
West End plants were visited. Frank K. Penning-
ton, assistant general sales manager, said that the
company had the biggest year in 1919 it ever had.
VICTORS SUES WANAMAKER.
The Victor Talking Machine Co. has filed a bill
of complaint against John Wanamaker, New York,
in the U. S. District Court, Southern District of New
York, for infringement of the Johnson Tapered
Tone Arm Patents Nos. 814,786 and 814,848, and
for unfair competition in imitating the appearance of
Jhe machines. The hearing is set for January 30.
The case is based upon the so-called Arminiola talk-
ing machine put out late last year by the defendant.
GRAND RAPIDS, MICH.
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
Chicago, III.
"
Guesswork Won't Do"
—The ACME allows test with
the drag of the needle throughout
the length of the
record.
Acme Speed Indicator
—is precision made.
—clears the tone arm.
—1 o c a t e s
motor
troubles.
—registers 78 and 80
revolutions.
Made by
The Acme Engineering & Mfg. Co.
1622 Fulton S t .
:
:
:
:
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).