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Industry's worst worst salesman salesman Industry's breaks all all time time low. low. breaks You'd think not making a sale all year long is about You'd think not making a sale all year long is about as low as a guy could go. as low as a guy could go. But Keith White - our Training Manager who holds But Keith White - our Training Manager who holds NSM jukebox service schools throughout the country NSM jukebox service schools throughout the country just plummeted his sales record to a new low. And all just plummeted his sales record to a new low. And all because of a single statement. because of a single statement. "If I can't find where the problem is in an "If I can't find where the problem is in an NSM jukebox in under 2 minutes, I'll eat it." NSM jukebox in under 2 minutes, I'll eat it." Keith is good. No question of it. And our HyperBeam™ Keith is good. No question of it. And our HyperBeamTM CD system is about the easiest there is to troubleshoot CD system is about the easiest there is to troubleshoot thateither. either.But, But,still, still,one oneshould should andfix. fix.No Noquestion questionofofthat and watch his words a little closer. Our jukeboxes may be a watch his words a little closer. Our jukeboxes may be a lot of things but nutritious isn't one of them. lot of things but nutritious isn't one of them. "I was goaded into it ... by an operator who claimed he "Icould was goaded it ... byinan who claimed find anyinto problem ouroperator competitor's jukeboxhe in could find any problem in our competitor's jukebox in under 5 minutes." under 5 minutes." Tums out that Keith 's attempt to make a strong sales Turns out that Keith's attempt to make a strong sales statement and convert a competitive jukebox operator statement and convert a competitive jukebox operator something he's vowed to leave to our real salesmen after something he's vowed to leave to our real salesmen after this - backfired. We don't doubt the operator could find this - backfired. We don't doubt the operator could find most any problem in our competitor's jukebox in under most any problem in our competitor's jukebox in under 5 minutes. After all, and we don't mean to be unkind to 5 our minutes. After all, and we don't mean to be unkind to competition, Keith's opponent has been working on our competition, Keith's opponent has been working on basically the same system for nearly 30 years. Our major basically the same system for nearly 30 years. Our major competitor's system - really, most all of our competicompetitor's system - originally really, most all of our competitors' systems - were designed to handle tors' systems - were originally designed to handle 45RPM's, now they handle CDs. 45RPM's, now they handle CDs. "2 minutes goes by pretty quick." "2 minutes goes by pretty quick." Too quick, we're sorry to report. Keith didn't Too quick, we're sorry to report. Keith didn't find the problem. There were reasons he didn' t, find the problem. There were reasons he didn't, not the least of which being that he was set up. not the least of which being that he was set up. ButKeith, Keith,man manofofhis hisword wordthat thatheheis,is, But explained ... explained ... And that's the real point. And that's the real point. Our now ultra high performance HyperBeam Our now ultra high performance HyperBeam system -- engineered from the ground up just system -- engineered from the ground just for digital sound reproduction -- mayuplook for digital from soundwhat reproduction -- may look different you're used to. But it's different from what you're used to. But it's much easier to service. And if you'll attend much easier to service. And if you'll attend one of Keith's training schools in your area, onehe'll of Keith's training schools in your area, show you just how much easier. He'll he'll show you just how much easier. He'll also show you how our componentalso based show HyperBeam you how oursystem componentis based HyperBeam system is designed to accomodate most designed to accomodate most anything rapidly advancing anything advancing digital rapidly technology will digital technology will likely bring along. "By 'eat it' I meant I'll take the "By 'eat it' I meant I'll take the jukebox back ... you know, like jukebox back ... you know, like you make a mistake so you you make a mistake so you have to eat it." have to eat it." Sounded a little lame to us, too, but Keith did 'eat it', too, but Keith did 'eat it', so to speak, by taking the so to speak, by taking the 3-year old NSM CD 3-year old NSM CD jukebox back and jukebox back and replacing it with a replacing it with a new one. In that new one. In that Keith has never Keith has never sold a jukeboxsold a jukeboxand that taking one and that taking one back is, therefore, back is, therefore, one sale less than one sale less than zero-he broke zero-he broke his own record. his own record. Sounded a little lame to us, likely bring along. Best of all, Keith won't If I can't If I can't find ththe roblem pproblem e nd fi in under 2 minutess in under 2 minute eat t itit!! ll ea I'I'll NSM NsM Best of all, Keith won't try to sell you a thing. try to sell you a thing. And, most likely, And, most likely, he won't betyou you he won't bet on anything oneither. anything either. ut when Keith will be holding Toa find out when willarea, be holding training schoolKeith in your call a your training school in your area, call nearest NSM Distributor. your nearest NSM Distributor. NSMM.U.S.I.C M.U.S.l.C. NSM . NSM-America NSM-America 1158 Tower Lane 1158 Tower Lane Bensenville, IL 60106 Bensenville, IL 60106 Phone: (708) 860-5100 FAX: 5144 Phone: (708) 860-5100 FAX: 5144 ™HyperBeam is a trademark of NSM - Bingen, Germany • Bensenville, Illinois TMHyperBeam is a trademark of NSM - Bingen, Germany . Bensenville, Illinois ©Copyright 1995, NSM - Bingen, Germany • Bensenville. Illinois @ Copyright 1995, NSM - Bingen, Germany . Bensenville, Illinois