Play Meter

COVER STORY Planet Earth Entertainment: more than a name, it's a goal I n 1992 Bill Faith, who describes his industry experience as lifelong, formed a new company with a steadfast goal: to build original, unique, fun games for the whole world. He then chose a name that would reflect the goal. Planet president am Faith stands bV ,...,. .. one of Planet earth's new games, as art director o1amp1ero corsl puts the finishing touches on the cabinet. Earth Entertainment was perfect for someone destined to provide entertainment for the entire planet. "We wanted a name e veryone would remember and it would reflect our commitment to the industry worldwide," Bill noted. Bill abhors copiers in this inPLAY METER 16 dustry and emphasizes that he would never take someone else's ideas and capitalize on them. He explained: Tm turned off by copiers. I'm not here just to make a profit, I also want to express creativity and get ideas out of m y head and onto arcade floors. To protect ourselves, we've spent a lot of money on patents, trademarks, and copyright protection. Our product is unique. If our competitors look at our products, they'll realize they can't build a machine using our quality and the type of materials and construction we use. It wouldn't be economical for them, not to mention the patent and trademark protection." For a young company, Planet Earth's products have been above and beyond impressive. The first was Flip N ' Win , followed by Flingshot. Flingshot was a roaring success and was a real arcade money-maker. "We knew the game was making money but it wasn't themed toward the younger generation, " Bill said . "We decided to take Flingshot and retheme it for a younger market and DinoScore was born." DinoScore was so successful that last year it won Play Meter's award for "Best Redemption Game, " voted on by operators. But Bill knows that any comJUNE 1995