Play Meter

l ETTERS Loves blackberries and coin-op •NO ASSEMBLY REQUIRED •NO AIR COMPRESSOR NEEDED •MINIMAL SPACE REQUIRED •IDEAL FOR KIDS AND ADULTS '6#~ARl-TECH V" INTERNATIONAL 4520 Spartan Industrial Dr., S.W. P.O. Box 739, Grandville, Ml 49468 616-538-4088 1 -800-245-2737 12 PLAY METER/February 1991 I just read Valerie's Januacy editorial (" Down on the vine") . As a lover of blackberry jam and blackberry cobbler, let me say, "great job! " Her words were both eloquent and true. When the industry is experiencing a downturn, as we have been lately, it is especial! y true. If we don't support our industry and re-invest in it, we won't have an industry . And I am much too young and too poor to consider retirement! Talk to operators who have invested in CD jukeboxes and they will tell you that the lounge patrons will put a dollar into a jukebox. Operators who have invested in the top end simulators Atari's Race Drivin' or Four Trax , Microprose's F-15 Eagle, Sega's GP Rider or Betson' s Mad Dog McCree have discovered that it is possible to go beyond 25 cents per play. However, we can reap only what we sow. Our industry can survive the slow times . As an industry, we may even grow during times of economic strife. When the economy is poor, families may put off the vacation to Barbados or the purchase of a new car. But a trip to the local Dairy Queen (with a stop at the arcade on the way home) or an evening at the miniature golf course (with a visit to the attached redemption center) is an affordable diversion. We will survive these tough times if we work together. And, above all, don 't panic! John Margold Betson Enterprises Moonachie, NJ