International Arcade Museum Library

***** DEVELOPMENT & TESTING SITE (development) *****

Play Meter

Issue: 1989 April - Vol 15 Num 4 - Page 12

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Dimensions: SHUFFLEBOARD PLAYFAIRTM I I I I FEATURES: I I I 7021 Bluffton Road I 7021 Bluffton Road Fort Wayne, IN 468 19 Fort Wayne, IN 46819 (2 19)747-7288 .J (219) 747-7288 Playing Surface: 20'8"long \ 20"wide Cabinet: 22'long \ 2""wide SHUFFLEBOARD :sHUFFLEBO~ I Shuffleboards Shuffleboards Iareare back hack I and and making making I money money''' !! I t PLAYFAIR PLA YFAIR SHUFFLEBOARD SHUFFLEBOARD CO., co.,INC. INC. FAX: 219-747-0471) 1·800-541-3743 Outside IND FAX: 219-747-0470 L 1-800-541-3743 Outside IND , ' :\" '.'ol1d \tlplt· l'b~ mi,.: '.'\11rf:in· * 3" Solid\\1th Maple Surface ~1l~Playing -N:r1·e111·d t;r.1plur' with' t'"nr Silk-Screened Graphics ' \1irropn1. Conlrnlkd * 'Microprosessor Controlled thl'r·Hlllll'r C;i.-.h Bo\ Dour.-. * 'Over-under Cash Doors ~111.1l kr 1(1' 'l / t ' Box :1\:111ahk * 'Smaller 16' \\Hh11111 size available ·\ \ :111ahl1· ruin 1\1M •r.. fnr * Available coin odoors forll.'lt' 111111· without fl'llla l ilhl~ r hnnw time rental play or home use ------------- ---ADVERTISEMENT ADVERTISEMENT The Power Power to to Perform: Perform: Sometimes Sometimes The Slow and and Steady Steady Wins Wins The The Race Race Slow It 's the yardstick of successes. The It's the yardstick of successes. The of measure of playe r appeal. The index measure of player appeal. The index of game obsolescenes. It 's what the game obsolescenes. It's what the bottom-line is all about - game bottom-line is all about - game earnings. earnings. For most dedicated video games, the For most dedicated video games, the profit cycle takes on a fa miliar pattern . profit cycle takes on a familiar pattern. A sustained period of high activity and Aeye-popping sustained period of high is foactivity llowed and by a earnings eye-popping earnings is followed by a at gradual downturn with rarely a chance gradual downturn with rarely a chance at recovery. The game has run its course, recovery. The game has run its course, done its job and is waiting for new life done its job and is waiting for new life elsewhere, most likely in the form of the elsewhere, most likely in the form of the latest conversion kit. But at what real latest conversion kit. But at what real cost to the operator? cost to the operator? While the freshness and appeal of While the freshness and appeal of dedicated games will never be replaced , dedicated games will never be replaced, their role in an operator's overall profit their role in an operator's overall profit picture can be augmented with games picture can be augmented with games that go the distance. Games that earn that go the distance. Games that earn steadily over the long haul without peaks steadily over long haul without peaks in performances. and valleys the andAt valleys in performances. Barberio Music Company , At Barberio Music Company, operator Ernie Barberio is using a operator Ernie Barberio is using a system that works with rather than that works with rather than system against the changing nature of playe r inagainst the changing nature of player interests and game appeal with the terests and game appeal with 10.®the Nintendo® PlayChoiceNintendo® PlayChoice-10.® As part of the equipment mix offered part of the equipment mixlocatio offered atAs the company ' s twenty-five ns at the company's twenty-five locations in the greater San Antonio area, inPlayChoice"' the greater San Antonio area, units are providing consisPlayChoice™ units are providing consistent weekly collections averaging $95 . tentWhile weekly collections averaging $95. that figure won ' t turn many While that figure won't turn many heads , it is important for its reliability heads, it is important for its reliability and long-term profitabi lity. Factors that and long-term profitability. Factors that can have a major impact on overall can have a major impact on overall return on investment. return on investment. ''Our PlayChoiceni units are up "Our PlayChoice™ units are up against a lot of other competitive forces against a lot of other competitive forces in a location ," Barberio said . " But , in a location," Barberio said. "But, they have consistently held their own they have consistently held their own very well. " very well." 0 1989 N intendo of A merica Inc. r" ® Positivefeedback feedback Positive I thought I would drop a short note I thought I would drop a short note to say thanks for the upbeat article to say thanks for the upbeat article regarding ShowBiz . (Play Meter regarding ShowBiz. (Play Meter January 1989). January 1989). In today's world, you do not find In today's world, you do not find many people willing to dedicate many people willing to dedicate themselves to an all-positive article. themselves to an all-positive article. I thoroughly enjoy the entire I thoroughly enjoy the entire magazine and the different span of magazine and the different span of subjects covered. subjects covered. Keep up the great work in 1989. Keep up the great work in 1989. Gene Cramm Gene Cramm Show Biz Pizza Time Inc . ShowBiz Pizza Time Inc. Education gets Education gets top priority top priority Earnings for the long haul with Earnings for the haulof with PlayChoice-1 O®long are part Ernie PlayChoice-10® are part of Ernie Barberio's business philosophy. Barberio's business philosophy. Part of that success story is atPart of that success story is attributable to Barberio's ability to stay in tributable to Barberio's ability to stay in touch with the game play activity on the touch with the game play activity on the system. Games are rotated and updated system. Games are rotated and updated every four to five months , earlier if the every four to five months, earlier if the need is indicated , to keep collections need is indicated, to keep collections consistent. consistent. " We' ve also targeted PlayChoice"' as "We've also targeted PlayChoice™ as the best choice in locations where the the best choice in locations where the amount of rentable floor space is limited amount of rentable floor space is limited as in the military clubs we services. It's assimply in the in military clubs we services. It's our best interests to go in with simply in our best interests to go in with the best machines possible and that inthe best machines possible and that includes a PlayChoice- 1O®, " Barberio cludes a PlayChoice-10®," Barberio added . added. For Barberio and other operators comFor Barberio and other operators committed to the PlayChoiceni System 's mitted to the PlayChoice™ System's long-term earni ngs power, sometimes long-term earnings power, sometimes slow and steady wins the race for proslow and steady wins the race for profitability afte r all. fitability after all. Jrc trademarks of N intendo o f America Inc. @1989 Nintendo of America Inc. ™ ® are trademarks of Nintendo of America Inc. 10 PLAY METER/ Apri l 1989 10 PLAY METER/April 1989 LETTERS LETTERS It was a great pleasure having the It was a great pleasure having the opportunity to attend the recent opportunity to attend the recent AMOA educational seminar at the AMOA educational seminar at the Hyatt Regency in Los Angeles. Hyatt Regency in Los Angeles. Both my service technician a nd Both my service technician and myself fee l the informatio n we myself feel the information we received will be beneficial to our received will be beneficial to our company . We have set aside o ne hour company. We have set aside one hour every Wednesday morning to share every Wednesday morning to share techniques and ideas we picked up at techniques and ideas we picked up at the seminars with other personnel. I the seminars with other personnel. I have already seen a positive effect in have already seen a positive effect in our business. I feel it is essential for us our business. I feel it is essential for us share ideas and information with totoshare ideas and information with other operators. other operators. On behalf of the staff and personnel On behalf of the staff and personnel at Albright Vending Service, thanks at Albright Vending Service, thanks for a very worthwhile class and for for a very worthwhile class and for sharing your Tricks of the Trade with sharing your Tricks of the Trade with operators all over the country. It was operators all over the country. It was a pleasure attending. a pleasure attending. AlanKendrick Kendrick Alan Albright Vending Service Albright Vending Service {Editor 's Note: This letter was sent to [Editor's Note: This letter was sent to our own Frank ''The Crank '' Seninour own Frank "The Crank" Seninsky at Alpha Omega Amusements and sky at Alpha Omega Amusements and Sales. Frank has always strongly enSales. Frank has always strongly en- dorsed AMOA 's educational pro- dorsed AMOA's educational programs and been an active participant grams and been an active participant over the years. It 's heartening to hear over the years. It's heartening to hear of the good results.} of the good results.]

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