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COVERSTORY STORY COVER away from Williams with no peer, Steve away from Williams with no peer, Steve Kordek, and and turn turn him him loose loose on on Bally's Baily's Kordek, creative talent. (Kordek is mentioned creative talent. (Kordek is mentioned inin this month's News , as he has just been apthis month's News, as he has just been appointed Baily' s director of game design .) pointed Bally's director of game design.) ''Bally really didn't have that commit"Bally really didn't have that commitment before before Williams' Williams' acquisition. acquisition. We We ment hope Steve can generate the same excitehope Steve can generate the same excitement with with the the Bally Bally team team that that he he did did at at ment marketingpeople," people,''he hesaid. said."It's ''It'saateam team marketing effort.An Anidea ideaevolves evolvesand andisisenhanced enhancedas as effort. it passes from person to person. This teamit passes from person to person. This teamworkand andan anopenness opennesstotoaccept acceptnew newthings things work leader." allows Williams to be the allows Williams to be the leader." Both Glazman Glazman and and Sharpe Sharpe agree agree that that Both competition from the other pinball competition from the other pinball manufacturersspurs spursWilliams Williamson, on,but butit's it's manufacturers an internal desire to reach ever higher that an internal desire to reach ever higher that is the chief impetus. Williams. I think people will be surprised Williams. I think people will be surprised is the chief impetus. at the new Bally ." at the new Bally." AddsGlazman, Glazman ,vice vicepresident presidentofofsales: sales: Adds "It's quite simple. The Bally people are "It's quite simple. The Bally people are very talented and artistic, but they ' re very talented and artistic, but they're young. They needed that veteran director young. They needed that veteran director and choreographer, and they 've got it in and choreographer, and they've got it in Steve Kordek. He 's got 50 years exSteve Kordek. He's got 50 years experience in the business.' ' perience in the business." Buthow, how , then, then , does does the thejoining joiningof ofthe the But two companies benefit the operator? " It two companies benefit the operator? "It will give him an additional choice among will give him an additional choice among innovative quality products," Glazman innovative quality products," Glazman said. "It means higher R.0.1. , higher colsaid. "It means higher R.O.I., higher collections, and higher reliability.' ' lections, and higher reliability." Sharpe says part of Williams' edge Sharpe says part of Williams' edge comes from a basic yet clear understancomes from a basic yet clear understanofits its role. role . ding of ding ''What we do isisjust just amusement; amusement; the the "What we do bottom line is adding as much entertainbottom line is adding as much entertainment for that coin as possible,'' he explainment for that coin as possible," he explained. "That involves involves aa total package : ed. "That total package: graphics, cosmetics, sound, everything . graphics, cosmetics, sound, everything. Wecontinue continuetotoastound astoundpeople people with better We with better and better games. and better games. - Prestige Prestige Games GamesPresents Presents - The Most Most Unique Unique Game Game The On The The Market Market Today. Today. On Proven over over the thepast past 66 years years to to be be the themost most Proven exciting video video amusement amusementgame game in in America. America. exciting Quarterhorse Features: Features: Quarterhorse QUARTER HORSE FOR AMUSEMENT OHLY ''Theattitude attitude isis one of being hungry . "The one of being hungry. We' renot notwilling willingtotorest reston onlaurels laurels or past We're or past successes. Gottlieb had it and lostit. it.BalBalsuccesses. Gottlieb had it and lost ly had it and lost it. Williams has it and ly had it and lost it. Williams has it and refuses to lose it. We understand the refuses to lose it. We understand the dynamics of our product line.'' dynamics of our product line." Glazmanattributes attributesmuch much of ofWilliams' Williams' Glazman pinball powers to cohesive teamwork, or pinball powers to cohesive teamwork, or as he put it, having no "prima donnas" as he put it, having no "prima donnas" among the games division's 1,000-plus among the games division's 1,000-plus employees. employees. ''We'veassembled assembledthe thegreatest greatestteams teamsof of "We've engineers , designers, salesmen , and 19-inch monitor monitor-- new newclean clean PC PC ·• 19-inch Board-- new heavy-duty, Board new heavy-duty, industrial-typedisc discplayer player-- dual dual industrial-type coin entry and optional bill coin entry and optional bill acceptor - stylish design acceptor - stylish design withall alldecor. decor. compatible compatible with Remote monitors monitorsto to increase increase ·• Remote audience participation - electronic audience participation - electronic auditsystem system-- Adjustable Adjustablenumber number audit credits-- Easy Easyplay playtotogenerate generate ofofcredits greater profits. greater profits. 2-player game - "Double Odds" ·• 2-player game - "Double Odds" feature, onaarandom randombasis, basis ,will will feature, on award the player double the odds award the player double the odds displayed on the tote board. displayed on the tote board. ''The bottom bottom line line isis "The adding as as much much adding entertainmentfor for entertainment that coin coin as as that possible. sible."" pos ''Weblew blewthe theworld worldaway awaywith withComet, Comet, "We Space Shuttle and High Speed, and people Space Shuttle and High Speed, and people kept saying, ' You can't do it again," ' kept saying, 'You can't do it again,"' Glazman said."But " Butwe wecan cando doititagain. again. Glazman said. We haven't peaked yet. People will catch We haven't peaked yet. People will catch that Williams' magic after they've seen that Williams' magic after they've seen our newest pin, Taxi. our newest pin, Taxi. ''Thething thingis, is,we wehave havefun fundoing doingwhat what "The we do at Williams. The player then has we do at Williams. The player then has for the fun, and that translates into dollars fun, and that translates into dollars for the Dimensions: Dimensions: Unit-- H-60" H-60"xxW W241/2" 241/2"×x DD28" 28" Unit Note: The operation of these games and the featu res. Note: The operation of these games and the features, therein may be subject to various state. provincial and / or therein may be subject to various state, provincial and/or local laws or regulations. It is not intended herein to solicit local laws or regulations. It is not intended herein to solicit the sale of such games in any iurisdiction wherein the same the sale of such games in any jurisdiction wherein the same may not be lawfully sold o r operated. may not be lawfully sold or operated. Timetested, tested, state-of-the-art state-of-the-art .• Time technology - On screen diagnostic technology - On screen diagnostic program for easytesting all for easy testingofofall program , audio switch inputs , lamps switch inputs, lamps, audio generator and random number and random number generator generator plus a complete analysis generator plus a complete analysis of accounting information. of accounting information. Specialoptional optionalmodifications modificationsare are ·• Special available such as redemption available such as redemption option. . option Marketed Exclusively Exclusively By: By: Marketed Arjay Export Export Co., Co., Inc. Inc. Arjay 119-A Thornton Dr. • Hyannis , MA 02601 119-A Thornton Dr. . Hyannis, MA 02601 (617) 771-6 771-6088 088 (617) Telex :284417 284417 (Arjay (Arjay Hyis) Hyis) .•Fax: 617-771-6119 Telex: Fax: 617-771-6119 DISTRJBUTORSHIPS AVAILABLE AVAILABLE DISTRIBUTORSHIPS engineers, designers, salesmen, and December 1988/PLA Y METER 17 December 1988/PLAY METER 17