Play Meter

COVER STORY
IT'S WHAT'S
INSIDE
THAT COUNTS
We seem
seem to to be
be hearing
hearing a a lot
lot on
on the
We
subject
of
cranes,
redemption
games,
subject of cranes, redemption games,
plush,
and
jewelry.
No
doubt
about
plush, and jewelry. No doubt about it, it,
operators are
are making
making money
money on
on mer-
mer-
operators
chandising
equipment.
But
keeping
chandising equipment. But keeping
customers happy
happy takes
takes a a knack.
knack. It's
It's much
much
customers
more
than
just
plopping
a
machine
more than just plopping a machine in in a a
location.
location.
For years
years Dan
Dan Brechner
Brechner & & Company
Company
For
has
been
supplying
the
attractive
prizes
has been supplying the attractive prizes
that
keep
those
merchandisers
drawing
that keep those merchandisers drawing
players. At
At Brechner,
Brechner, operators
operators can
can find
find
players.
just
what
they
need
to
keep
the
quarters
just what they need to keep the quarters
coming in.
in. The
The company
company offers
offers a a wide
wide
coming
variety
of
plush
items
(2,500
listed
in
the
variety of plush items (2,500 listed in the
catalog),
watches,
sunglasses,
•madballs,
catalog), watches, sunglasses, ·madballs,
rings, bracelets,
bracelets, and
and dolls,
dolls, to to name
name but
but
rings,
a
few
of
the
choices.
Seasonal
items
a few of the choices. Seasonal items
round out
out the
the product
product line;
line; one
one that
that is is
round
constantly
being
updated.
constantly being updated.
To anticipate
anticipate market
market demands,
demands, the
the
To
company
employs
seven
toy
designers
company employs seven toy designers
that envision
envision the
the needs
needs of of the
the future.
future. The
The
that
headquarters
is
in
a
new
30,000
square
headquarters is in a new 30,000 square
foot facility
facility in in Floral
Floral Park,
Park, New
New York.
York. To
To
foot
better
serve
its
customers,
Brechner
has
better serve its customers, Brechner has
six sales
sales offices
offices (one
(one in in Puerto
Puerto Rico)
Rico) and
and
six
three distribution
distribution centers.
ers. Dan
Dan Brechner
Brechner
three
started the
the company
company that
that bears
bears his
his name
name
started
70
years
ago
as
an
importing
company.
70 years ago as an importing company.
His son,
son, Milton
Milton Brechner,
Brechner, is is president
president
His
today
and
grandsons
Cliff
and
Leonard
today and grandsons Cliff and Leonard
are
vice
presidents.
Dan
Brechner
are vice presidents. Dan Brechner & &
Company owns
owns a a plush
plush plant
plant in in Korea
Korea
Company
and
has
a
joint
venture
with
the
Chinese
and has a joint venture with the Chinese
government on
on one
one in in that
that country.
country.
government
There
are
nearly
500
employees
the
There are nearly 500 employees in in the
Orient
and
at
least
a
dozen
sales
Orient and at least a dozen sales
representatives in the U.S.
representatives in the U.S.
Over the
the years
years the
the name
name of
of Dan
Dan
Over
Brechner has
has come
come to to mean
mean quality
quality in in
Brechner
novelty prizes.
prizes. Same
Same day
day service
service is is
novelty
guaranteed
and
a
short
call
to the
guaranteed and a short call to the
company's
toll
free
number
toll
free number
company's
(800/ 645-8142) affords
affords the
the benefit
benefit of
of
(800/645-8142)
advice
and
recommendations
on
how
advice and recommendations on how to to
"dress" merchandisers.
merchandisers. The
The company
company is is
"dress"
committed
to
the
success
of
crane and
and
committed to the success of crane
redemption game operators. The com-
redemption
game operators. The com-
pany slogan is "winners make players."
pany slogan is "winners make players."