Play Meter

OPEN HOUSE
HOUSE
Bally
Bally
open
open
Southwest
est
Southw
house
house
505000
lay Phone ...
bank on it!
is a a big
big success
A
A Smeichwest
fter each
each AMOA
AMOA expo,
expo, Bally
Bally
fter
Southwest of
of Phoe
Phoenix,
opens
nix, opens it its s
offices and
warehouse to
and warehouse
to
offices
customers to present the latest
customers to present the latest
and greatest
greatest as
as introduced
and
introduced at
at the
the
industry's
annual
trade
show
in
industry's annual trade show in
Chicago. This
This year's
year's event
event was
was held
held
Chicago.
December
11
and
drew
over
250
December 11 and drew over 250
guests, who
who pushed
pushed buttons,
buttons,
guests,
maneuvered
joysticks
and steering
steering
maneuvered joysticks and
wheels,
and
pulled
triggers
on a a
wheels, and pulled triggers on
superb
line-up
of
new
games.
Thirteen
superb line-up of new games. Thirteen
manufacturers
were
there
to
present
manufacturers were there to present
their new
new products,
products, contests
contests were
were
their
staged,
and
prizes
awarded.
A
lavish
staged, and prizes awarded. A lavish
buffet
"with
an
Italian
touch!"
was
buffet "with an Italian touch!" was
enjoyed
by
the
guests.
enjoyed by the guests.
As a a distributor
distributor for
for a a geographically
geographically
As
large
market,
Bally
Southwest
places
large market, Bally Southwest places
great
value
on
this
type
of
product
great value on this type of product
showcase as
as a a valuable
valuable marketing
marketing tool.
tool.
showcase
"It
offers
one
stop
shopping,"
"It offers one stop shopping,"
explained branch
branch manager
manager Sal
Sal
explained
DeBruno.
"It
gives
manufacturers
and
DeBruno. "It gives manufacturers and
operators
a
chance
to
express
ideas
operators a chance to express ideas
and opinions,
opinions, resolve
resolve technical
technical issues,
issues,
and
and
share
merchandising
techniques."
and share merchandising techniques."
As a a 47-year
47-year veteran
veteran of
of the
the
As
coin-op
industry,
DeBruno
has
had the
the
coin-op industry, DeBruno has had
opportunity
to
test
all
kinds
of
of
kinds
all
test
to
opportunity
promotional techniques
techniques in
in this
this highly
highly
promotional
competitive
marketplace.
He
sponsors
competitive marketplace. He sponsors
about six
six open
open houses
houses each
each year
year
about
demonstrating
his
company's
belief in
in
demonstrating his company's belief
new
product
introductions
on
a
more
new product introductions on a more
personal level.
level. "It
"It eliminates
eliminates the
the
personal
barriers that
that can
can build
build up
up and
and
barriers
sometimes it it can
can even
even get
get the
the
sometimes
operator
into
the
design
state
of
of
state
design
the
into
operator
equipment,"
DeBruno
said.
said.
DeBruno
equipment,"
DeBruno described
described the
the day
day as
as " " ...
...
DeBruno
very satisfying
from both
both good
good will
will
very
satisfying from
and financial
financial standpoints.
was a
a
and
standpoints. It
It was
good close
close for
for an
an already
already good
good year!"
year!"
good
100 PLAY
METER/ January 1987
100
PLAY METER/January
1987
Guests came
came from
from as
as far
far as
as Bolivia!
Bolivia! Here,
Here,juan
and Carman
Carman Issa
Issa dig
dig
Guests
Juan and
into the
the buffet.
buffet.
into
LEGENDA
CAPCOM OS
Operators crowded
crowded around
around the
the latest
latest machines.
machines.
Operators
Al Kress
Kress (center)
(center) with
with
Al
operators Vincent
Vincent Marcello
Marcello
operators
(left) and
and Chris
Chris Kanellakis
Kanellakis
(left)
with a a friend.
friend .
with