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BOX 146674 · CHICAGO, IL 60614 PLAY METER/Dec METER/ December 1987 ember 1987 1010 PLAY $1.00 PULL LEVER DOWN e have appointed a Jukebox have appointed a promote Jukebox Promotion Committee Committee toto promote Promotion and market market the the jukebox jukebox through through aa and National Jukebox Month in October, 1988 National Jukebox Month in October, 1988 and through other programs that will and through other programs that will ultimately benefit the operator, ultimately benefit the operator, distributor and and manufacturer manufacturer of of this this distributor product. Our first National Jukebox product. Our first National Jukebox Month also also marks marks the the 100th 1OOth anniversary anniversary Month of the jukebox which was first introduced of the jukebox which was first introduced in San Francisco in 1988. On September in San Francisco in 1988. On September 14th our committee held a full-day 14th our committee held a full-day meeting to pursue a three point meeting to pursue a three point statement of purpose: statement of purpose: To develop develop aagreater greater awareness awareness of of the the 1.1. To jukebox and its entertainment value jukebox and its entertainment value the general general public public as as exemplified exemplified toto the by the creation of the National by the creation of the National Jukebox Month. Jukebox Month. To develop develop jukebox jukebox selling selling tools tools and and 2.2. To to communicate information to the to communicate information to the jukebox operators so they can jukebox operators so they can compete more more effectively effectively inin aa compete changing marketplace. changing marketplace. To develop develop aa closer closer relationship relationship with with 3.3. To the recording industry and other the recording industry and other related groups groups that that are are allied allied toto the the related jukebox industry. jukebox industry. We are are seeking seeking the the cooperation cooperation and and We support of all facets of our support of all facets of our industry--including the trade publications. industry -- including the trade publications. We very very much much hope hope that that all all the the We publications can start promoting the publications can start promoting the jukebox on a regular basis ... perhaps jukebox on a regular basis ... perhaps through monthly monthly columns columns that that contain contain through success stories, programming ideas, other success stories, programming ideas, other operator's ideas, the best jukebox stories, operator's ideas, the best jukebox stories, etc.We We hope hope toto have have market mar~et penetration etc. penetration targeted towards specific industry groups groups targeted towards specific industry for the jukebox, and this editorial for the jukebox, and this editorial support would would be be invaluable invaluable to to our our support efforts. efforts. There isis aa certain certain nostalgia nostalgia connected connected There with the jukebox and its longstanding with the jukebox and its longstanding entertainment value value to to the the American American entertainment public. Unfortunately, in recent years, itit public. Unfortunately, in recent years, has been relegated to a lesser position has been relegated to a lesser position of importance in the minds of many of importance in the minds of many operators due to video games, pinballs, operators due to video games, pinballs,