Play Meter

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Dynamo
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hardware
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system
to pr
product
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oduct li
to
T
exans are
are famous
famous for
for building
building big
big and
and the
the Texas-based
Texas-based
exans
Dynamo
Corporation
that
started
small
14
years ago
ago has
has
Dynamo Corporation that started small 14 years
steadily
grown
to
meet
that
image.
steadily grown to meet that image.
In addition
addition to
to a a successful
successful product
product line
line featuring
featuring coin-op
coin-op pool
pool
In
tables
and
soccer
tables,
the
Crazy
Crane
merchandiser,
plus
the
tables and soccer tables, the Crazy Crane merchandiser, plus the
new
Dynamo
Hockey,
the
company
contracts
with
manufacturers
new Dynamo Hockey, the company contracts with manufacturers
build video
video game
game cabinets,
cabinets, assemble
assemble the
the games,
games, and
and ship
ship to
to
to to build
distributors.
distributors.
Contracting began
began in in 1982.
1982. Many
Many well-known
well-known games
games have
have come
come
Contracting
from
the
Dynamo
assembly
line,
among
them
Ikari
Warriors
for
from the Dynamo assembly line, among them Ikari Warriors for
Tradewest;
Karate
CharnjJ,
Kung
Fu
Master,
and
Commando
for
Tradewest; Karate Champ, Kung Fu Master, and Commando for
Data
East;
Birdie
King
for
Coin-It/
Monroe,
and
Mr.
Do/for
Bally
Data East; Birdie King for Coin-It/Monroe, and Mr. Do!for Bally
during its
its distributor
distributor days.
clays.
during
The
newest
addition
this list
list is is Victory
Victory Road
Road from
from Tradewest.
Tradewest.
The newest addition to to this
In
this
game
as
in
lkari Warriors, Dynamo uses the universal video
In this game as in Ikari Warriors, Dynamo uses the universal video
hardware system
system it it designed
designed and
and started
started building
building last
last year.
year.
hardware
Previously,
Dynamo
received
components
including
board,
Previously, Dynamo received components including pc pc board,
monitor,
graphics,
and
control
panel
from
various
suppliers.
monitor, graphics, and control panel from various suppliers.
Dynamo then
then produced
produced a a custom
custom cabinet
cabinet built
built to
to customer
customer
Dynamo
specifications,
produced
the
wire
harness,
assembled
the
specifications, produced the wire harness, assembled the
components
in
the
cabinets,
and
finished
it
out.
components in the cabinets, and finished it out.
According to
to Bill
Bill Rickett,
Rickett, president
president of
of Dynamo,
Dynamo, "As
"As long
long as
as
According
manufacturers
continue
to
bring
out
good
kits,
there
are
going
to
manufacturers continue to bring out good kits, there are going to
be
many
operators
who
will
want
those
kits
to
be
in
good
be many operators who will want those kits to be in good
hardware. We're
We're finding
finding that
that many
many distributors
distributors are
are doing
doing
hardware.
bank of
of Ikari
tkuri Warriorsgames
Wmrio~games in the Dynamo video hardware system.
A A bank
in the Dynamo video hardware system.
PLAY METER/December
METER/ December 1986
1986
6 6 PLAY
installations of of new
new kits
kits in
in our
our
installations
cabinet for
for display
display on
on their
their
cabinet
showroom
floors.
showroom floors.
Now that
that we
we have
have the
the design
design of
of
Now
the
system
perfected,
we're
the system perfected, we're
going to to start
start an
an advertising
advertising
going
campaign.
Our
thrust
will be
be to
to
campaign. Our thrust will
educate
the
operator
as
to
how
educate the operator as to how
easy it it is is to to install
install a a kit
kit into
into our
our
easy
hardware
system.
As
a
result,
hardware system. As a result,
we expect
expect to
to see
see more
more system
system
we
buying
from
the
operators."
buying from the operators."
BiU Rickett,
Rickett, Dynamo
Dynamo president.
president. He explained that the dividing
Bill
He explained that the dividing
line between
between an
an upright
upright and
and a a
line
kit
is
the
money
earned.
"Typically,
higher
earning
games
come
kit is the money earned. "Typically, higher earning games come
as dedicated,
cleclicated, and
and the
the good
good earning
earning games
games come
come out
out as
as kits.
kits.
out as
out
"Operators
are
very
good
buyers
in
the
video
game
business,"
"Operators are very good buyers in the video game business,"
said Rickett.
Rickett. "They
"They know
know how
how to to put
put a a pencil
pencil to
to the
the earnings
earnings and
and
said
know
what
price
they
can
afford
to
pay.
Sometimes
there
will
be a a
know what price they can afford to pay. Sometimes there will be
kit
that
has
extremely
good
earnings,
like
Arkanoid,
and
the
kit that has extremely good earnings, like Arkanoid, and the
operator gets
gets a a bargain.
bargain.
operator
"Operators
can
take a a Dynamo
Dynamo system
system and
and a a kit
kit and
and have
have a a
"Operators can take
low-cost
dedicated
video
game
that
is
easily
convertible
to another
another
low-cost dedicated video game that is easily convertible to
new
low-cost
dedicated
video."
new low-cost dedicated video."
Dynamo employees
employees prepare
prepare video
video game
game wire
wire harnesses
harnesses
Dynamo
the Richland
Richland Hills,
Hills, Tex.
Tex. facility.
facility.
at at the