Play Meter

western and northern half of the state.
Tom Stewart, previously a top tech-
nician with AA V . will head the service
and parts department.
Herman Fox. Cleveland Coin's vice
president. said. "We view our sales-
men as information brokers. With the
proliferation of conversion kits, Japa-
nese software companies. and systems
games. the operator needs informa-
tion more than ever before. Our sales
force will be on the streets talking to
operators and selling the merits of the
equipment we represent."
The new office's address and tele-
phone number are 37703 Schoolcraft
Road, Livonia, Mich. 48151, ( 313) 464-
1110.
•
David Weaver
AAMAnam es
Braswell replaceme nt
The American Amusement Machine
Association (AA.MA) has named
David A Weaver executive vice presi-
dent. He replaces former executive
director Glenn Braswell. who left
AA.MA to become the president of the
Flexible Packaging Association.
Weaver has extensive experience
in public relations and association
management. From 1977 until joining
AA.MA he was director of the Ameri-
can Floral Marketing Council. which
provides marketing and promotion
programs to 18,500 members. Under
Weaver's direction. the organization
increased its membership from 1 .400.
He began a television public-service-
announcement program that brought
the association $15 million in tree
broadcast time, and he developed
film and video communication s that
10
received national recognition from
the American Society of Association
Executives.
Weaver previously was manager
of marketing for DIGI-LOG systems. a
computer-term inal manufacturer .
and a sales representative of RCA's
computer division. Bob Lloyd, AA.MA
president. said, "David is just what our
association needs at this point in its
development -a strong manager
with successful association experience
and, more importantly, a creative
individual with a marketing frame of
mind that can help our industry
grow."
•
Time out helps
shuttle-crew children
Time Out Family Amusement Cen-
ters has donated its February pro-
ceeds from the popular Space Shuttle
pinball game to help the children ol
crew members of the space shuttle
Challenger. The shuttle, carrying six
astronauts and a school teacher.
exploded alter taking off January 18.
The crew was killed. They left behind
11 children , several of whom
witnessed the accident. Time Out's
Tom McAuliffe decided to raise
money for the children in the name of
the coin-operate d amusement
industry.
Time Out operates 39 Space Shuttle
pinball games in 12 states. including
Puerto Rico. In the 30 days before
Thanksgiving the games collected
$21 ,000. With this in mind, McAuliffe
said. it was hoped $25.000 could be
raised to put into a trust fund for the
children.
N. the end ol the campaign, Time
Out came close to its goal. as $23.000
was collected. The manager of Time
Out's Moorstown Mall location in
Philadelphia said, "Kids are our major
concern. Because there were kids
involved in the [shuttle tragedy]. we
felt it was more of our responsibility to
do something because we deal with
kids. We wanted to show our concern.
We're not just here as a hang out. "
A regular customer ol the Moors-
town arcade called the fundraiser a
" noble idea," not what he expected
from an arcade. "You'd figure they
would take an unpopular machine
and. while they're doing this, try to pro-
mote that particlar machine . But
Space Shuttle is a popular as any
game here."
McAuliffe. in a 1984 Play Meter
interview. said a family amusement
center has an obligation to its commu-
nity to be a solution instead of a pro-
blem.
•
Rates Technolog y
signs NBT contract
Rates Technology. Inc .. a supplier
of instrument-imp lemented telephone
call-costing tor the private pay-phone
industry, has signed a five-year con-
tract with Northwestern Bell Technolo-
gies. Inc .. to supply call-costing tech-
nology for the NBT 1062 coin-retrofit
kit.
The NBT 1062 is a pay-phone retro-
fit system that converts a traditional
pay phone (controlled from a central
office) into a self-contained "smart"
private pay phone.
Traditional pay phones and newer
pay phones require rate information
including local. toll. and long-distance
charges and telephone-com pany tar-
iffs, which can vary depending on
location.
Rates Technology maintains a
database ol more than 40 million
characters ol rate-costing information.
which is available in various formats.
including a micro-chip that according
to the company can be adapted to be
compatible with any private pay
phone.
American Pay Phone Systems is
marketing the NBT 1062 coin retrofit kit
and a complete pay phone. The com-
pany will help Northwestern Bell mar-
ket the kit to other Bell companies and
the telecommunica tions interconnect
industries.
•
Dart machines to be
awarded at tournament
Team sponsors at the AMOA
National Team Dart Tournament May
2-4 in Chicago will have a chance to
win one of six dart machines to be
awarded at the event.
Team sponsors will receive one
chance to win a dart machine for
each team entered in the open or
women's divisions. Only teams spon-
sored by AMOA members are eligible
to participate in the tournament.
Donated dart machines are courtesy
ol AMOA IDEA All-American Darts.
Merit Bull Buster Darts. and Nomac
Ltd. Pub-Time Darts.
A reception is scheduled tor Satur-
day. May 3. as well as a seminar on
organizing local dart leagues.
The minimum guaranteed total
prize money is $15,000 tor the double-
Pt.AY METER. April 1, 1986