missing children.
In January 1985. VOCN. merged its
program with the Hide and Seek
Foundation. Inc .. a na1ional non-pro!il
organization that searches for missing
children. They hope to expand the
VOCN. Program to all fifty states by
soliciting the help of amusement
operators nationally. This program is
endorsed by the PMOA
In one week in March. Hide and
Seek found six children through its
networking efforts.
Posters showing the pictures and
descriptions of two missing children
(from all parts of the United States) are
distributed monthly to members for
distribution In their loca1ions as well as
to other businesses with whom they
deal.
VOCN. slickers are being issued
and members of CCMA are requested
to place them on amusement
machines In positions easily visible to
young children. Emergency help
phone numbers on the VOCN. stickers
reflect 24-hour telephone hot lines.
VOCN. can be reached c/ o Hide
and Seek Foundation. Inc .. P.O . Box
•
14574. Portland. Oregon 97214.
AMOA moves offices,
staff retained
PMOA has retained Smith. Bucklin
& Associates. Inc.. a large trade
association management firm for
management services. and moved Its
headquarters to Ill East Wacker
Drive. Chicago. Illinois 6060 I : tele-
phone 312/644-6610.
Three AMOA employees. J.D.
Meacham. director of communi-
cations and research: Ellen Donovan.
exhibits coordinator: and Julie Koma1.
assistant to the director of communica-
tions. have accepted positions with
Smith. Bucklin as PMOA staff special-
Ists.
•
NAMA vending profits
show improvement
Net profits for American vending
companies edged upward to 1.8
percent in 1984 from 1.5 percent in
1983 (a 20 percent advance). while
return on assets showed a consider-
able 44 percent gain from 9 percent in
1983 to 13 percent In 1984.
This data. from the 1984 Opera1!ng
Ratio Report of the National Auto-
PLAY METER. September 1 . 1985
malic Merchandising Assoc iation
(NAMA). was announced this week by
G. Richard Schreiber. president.
"The hefty increase in return on
assets was indeed welcome news:·
said Schreiber. " but the low sales-to-
net income ratio is still well under what
this industry should be achieving.and
indeed. far under wha1 this study
showed for the previous I 0 years ( well
over three percent of sales )."
The NAMA Operating Ratio Report
is compiled from profit da1a submitted
to Price Waterhouse & Co. by NAMA
member firms. The current report
represents total sales volume of
S 1.850.663.000 from 146 participating
companies. Schreiber said.
He pointed out tha1 net profits for
the smallest companies averaged 6.7
percent of gross sales and were gen-
erally higher for companies with total
sales under S I 0 million.
On the average. commissions
remained steady at 7.2 percent of
sales and the rate was lower for the
smaller reporting firms.
Total operating expenses declined
to 53.3 percent of sales from 54.4
percent in I 983 and total payroll
expenses were down to 25.1 percent of
•
sales from 26.1 percent.
Rand purchases
electronics firm
Rand of Phoenix. Inc.. a manu-
fadurer in the privately-owned pay
telephone Industry. has acquired Hi-
Rei Electronics. a national electronic
assembly company . Hi - Rei will
function as an independent division.
providing Rand with circuit board
assembly for Its pay telephones and
other products. and will accept
outside contracts. Hi-Rei will move to
Rand's recently purchased II 0.000
square-foot. five-acre manufacturing
facility.
Founder and president of Rand of
Phoenix. Neil Rand. reports. " Recent
expansions were necessary because
of tremendous demand for the Rand
of Phoenix Tela-Rand pay telephone.
Hi-Rei will contribute to production
volume and efficiency.
Now one low
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tokens up to 1 ".
per thousand in quantities
of 10.000 or more.
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over 5 decades has set the
quality standard in precision
minting, now offers the low
price quality standard that can't
be beat. No middle-man . . . you
buy direct. We are the largest
manufacturer of tokens in the
country.
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-800-225-2734*
for information or
to place an order.
•
Arachnid announces
two positions
Arachnid. Inc.. Rockford. Illinois.
manu1acturer of English Mark Darts.
15