Play Meter

cular cover photOgraph.
A great number of our game room
facilities are operated in what is
known as the "Bible Belt" of
America. Because of this , our opera-
tions have come under close scrutiny
by members of various church
groups. The last thing I would want
some of the opponents to game
rooms tO have in their hands is a
copy of your March 1 edition of Play
Meter magazine.
It is my firm belief that we as an
industry must continue to set our
own standards from within which
will radiate out co those people
throughout America whom we
appeal to as an entertainment alter-
native. I am sorry that this cover
seems tO be so callous and contrary
tO the true needs of most game room
operators in America today.
D avid R. Lloyd
Vice Chairman of the Board
Putt-Putt Golf Courses
of America, Inc.
Fayetteville, North Carolina
Editor's N ot e: W e appreciate y our
comments. Mike Petroff, president
of Zany Animat ed Products, sub-
mitt ed th e March 1 cover. In
CALL TOLL FREE
800·227·5813
INCA 800·227·5814
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8
response to your comments, he said
" W e have independently come to
th e same conclusion ." Petroff said
ZAP planned a wide variety of
characters, ranging from th e devilish
to th e angelic, but the devilish
character was completed first . To
av oid offending any one furth er,
Petroff said the character is being
changed.
Association
membership
I read the letter lamenting the
membership woes of the Washing-
ton Amusement and Music Opera-
tOrs Association (as presented by its
president, Bob Kline, in the March 1
issue p. 9) with great i merest. It is
unfortunate that only three opera-
tOrs showed up at the Seattle City
Council meeting last fall tO fight
their licensing problems .
Last year we had a similar pro-
blem in Philadelphia. The city was
attempting to impose a 10 percent
gross receipts tax on coin-operated
amusement machines. However, we
did defeat it because an extremely
large number of operatOrs turned
out in protest of the proposed
measure. We presented our position
through public testimony, quoting
facts and figures as they related to
the economic good that we provide
(e.g. employment, wage taxes , mer-
cantile taxes, etc. ) and the probable
disastrous repercussions of such a
new tax. I am convinced that this
was a classic example of strength in
numbers.
Mr. Kline is right ... membership
in an association is vital. We are now
on a massive membership recruit-
ment program in Pennsylvania
(PAMMA ). Our board of directOrs
has lost track of the miles we've
covered tO do this. One thing is cer-
tain ... the cost of belonging is only a
-fraction of what new taxes will cost
the operatOr who decided tO sit back
and "let the other guy do all the
work." When the ink at the bottom
line is red , it doesn't matter whether
the operatOr has 50 or 500 or 5,000
machines tO lose.
Sharon Harris
Public Relations
Stan Harris & Co., Inc.
Pennsylvania Amusement &
Music Machine Assoc. (PAMMA)
Philadelphia, Pennsylvania
"Oua/ity is our
Family Tradition"
HOFFMAN (J HOFFMAN
CARMEL·BY·THE ·SEA CALIFORNIA 93921-0896
PLAY MITER. Ma y 1 , 19 84