operators lost a bundle in the
process.
But, because this so closely paral-
lels with what is going on in the
amusement games industry roday, I
really wonder how many operators
are going to lose a bundle before the
manufacturers realize that they have
Recruiting players
a much greater obligation to build
the size of the universe of players.
Maybe the game manufacturers
A few months ago (Play Meter,
December 31, 1983, p. 6), I dropped can truly "open the books" on their
you a note in response to some show and, in theory, "tax" every
observations gained after reading a manufacturer proportionately, put-
few consecutive issues of Play Meter. ting matching funds into educational
At that time, it seemed to me that activities to increase the universe of
the games operations business was games players. But it is absolutely
heading in exactly the sa']e direction going ro take millions of dollars over
that the bowling industry was head- the next 10 years (and 10 years is
what it really should take) to bring
ing a couple of decades ago.
Frankly, I don't know whether the games industry back to a level of
either AMF or Brunswick lost a health that is dramatically better
penny in their zeal ro create about than anything the industry has ever
twice as many bowling lanes as were seen.
Nobody can say "let George do it"
necessary to handle the "universe"
of bowlers in those days. I do know because George is probably broke
this-Brunswick owns literally hun- right now.
The strange thing about all of this
dreds of bowling establishments-
and may be happy as hell about the is an observation we made at a
whole thing. But I think that a lot of swimming pool operatOrs confer-
It sounds lik e y ou are in a
frustratin g situation . Since this
player is a pro, could h e h elp you run
or officiate tournam ents? This
would give him recognition and
other players a chance at winning .
CALL TOLL FREE
800·227·5813
INCA 800·227·5814
OR 408·625-5333
8
ence in Indianapolis. The theme was
"Let's Sell More in '84. " But in the
games business, the theme is differ-
ent. I think the theme has tO be "Can
We Survive Until '85?"
J. C. Evans Sr.
Vice President
Gold Medal Products Co .
Cincinnati, Ohio
Management articles
I just want tO tell you how much I
enjoy the management oriented
articles in your publication. Although
I'm not in the coin-op business, I
still find the articles valuable tO me.
Articles like: "The traps of joint
ownership" by Craig Donoff in the
April 1 issue (p. 108) . "How tO give
a deposition" by Harold Gould &
Laurence D. Merritt in the March 1
issue (p. 59)."Tax Tips" by Irving
L. Blackman in the March 15 issue
(p. 69)
Keep up the good work!
Rick Botts
Jukebox Collector
Des Moines, Iowa
"Ouality is Our
Family Tradition"
HOFFMAN {J HOFFMAN
CARMEL ·BY ·THE·SEA CALIFORNIA 93921-0896
PLAY METER. June 1 . 1984