Play Meter

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titul more than
9 00 o
s let us
go over ir books
once a year.
Some magazines, we're sorry to say, keep their
readers undercover. They steadfastly refuse to let SPA
(Business Publications Audit of Circulation, Inc.) or any
other independent, not-for-profit organization audit their
circulation records.
On the other hand, over 900 publications (like this
one) belong to SPA. Once a year, SPA auditors examine
and verify the accuracy of our circulation records.
This audit provides the name, company, industry and
job title of every reader each publication reaches. The
information helps advertisers to determine if they are
saying the right thing to the right people in the right place.
It also helps somebody else important: you. Because
the more a publication and its advertisers know about you ,
the better they can provide you with articles and
advertisements that meet your informational needs.
SPA. For readers it stands for meaningful information .
For advertisers it stands for meaningful readers . Business
Publications Audit of Circulation, Inc. W/Bnl\
360ParkAve. So., NewYork, NY10010. V
rM
\\e count, so your ads wiU.
PLAY METER. October 15. 1982
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