Play Meter
Issue: 1982 May 01 - Vol 8 Num 9 - Page 3
.,
Publisher and Editor:
Ralph C. Lally II
Editorial Director:
David Pierson
Managing Editor:
Ray E. Tilley
Associate Editor:
Mike Shaw
Administrative Assistant:
Valerie Cognevich
Art Director:
Katey Schwark
Circulation Manager:
Renee' C. Pierson
Typographer:
Jo Ann Anthony
Technical Writers:
Randy Fromm
Frank Seninsky
Zac Oliver
Correspondents:
Roger C. Sharpe
Mary Claire Blakeman
Charles C. Ross
Mike Bucki
Paul Thiele
Dick Welu
Tony Bado
Joe Moran
Lee Shearer
Michael Mendelsohn
Bill Brohaugh
Classified Advertising:
Valerie Cognevich
Advertising Manager:
David Pierson
Illustrator:
Bob Giuffria
European Representative:
Esmay Leslie
PLAY METER, May 1, 1982. Volume
8, No. 9. Copyright 1982 by Skybird
Publishing Company. Play Meter
(ISSN 0162-1343) is published twice
monthly on the 1st and 15th of the
month . Publishing offices : 508 live
Oak St. , Metairie, La. 70005 ; Mailing
address : P.O . Box 24170, New
Orleans 70184 , U.S.A .; phone :
504/ 838-8025 . Subscription rates :
U.S. and Canada-$50; foreign :
$150, air mail only. Advertising rates
are available on request. No part of
this magazine may be reproduced
without expressed permission . The
editors are not responsible for
unsolicited manuscripts. Second-
class postage paid at Metairie, La .
70002 and additional mailing
offices. Postmaster: Send Form 3579
to PlAY METER, P.O . Box 24170,
New Orleans, La . 70184.
European Office : PlAY METER
Promotions ,
" Harescombe"
Watford Road , Northwood Middx.
England , Northwood 29244.
PlAY METER , May 1, 1982
Volume 8, Number 9/May 1 1982
I.AY
11"111
The Twice Monthly Publication for the Coin Operated Entertainment Industry
BPA Circulation Audit applied for
34
39
I
Women Players of Video Games
Play Meter's Mary Clair Blakeman analyzes why she
plays arcade machines and which games appeal par-
ticularly to women. Among her findings is the note
that women who play coin-ops may cause a number
of games to extend their expected playing life,
especially in arcades.
II
The Ronnie Lamm Story: A Study in Misunderstanding
Like many other "co ncerned" parents trying to elimi-
nate the games from their town, crusader Ronnie
Lamm indicates a lack of understanding of the nature
of coin-op computer entertainment. A revealing
exclusive interview with Associate Editor Mike Shaw
points up this fear of the unknown and finds some
balance to counterweight the anti-game crusaders.
45
The Great Debate: An Answer to Critics
During the present period of anti-industry snipers
everywhere, a book has appeared which contains
material to answer their charges: Steve Bloom, the
author of "Video Invaders," has researched a number
of areas in which the games are educational and even
rehabilitational. A valuable set of back-up arguments
in the current war on videos.
52
How To Get the Most from Computer Systems
Donald Glendening, of the University of Florida,
offers advice of merit to operators considering a com-
puter to help manager their businesses. Points of cost
effectiveness and applicability of software and hard-
ware are posed as a checklist for the operation that is
about to go on-line.
4
Up Front
7
Mailbox
8
Guest Editorial
12
Equipment Poll
15
News Beat
42
Frank's Cranks
50
P.R. Problem/P.R. Solution
55
Technical Topics
58
Critic's Corner
61
New Products
64
Classified Advertising
74
The Last Word
3
Publisher and Editor:
Ralph C. Lally II
Editorial Director:
David Pierson
Managing Editor:
Ray E. Tilley
Associate Editor:
Mike Shaw
Administrative Assistant:
Valerie Cognevich
Art Director:
Katey Schwark
Circulation Manager:
Renee' C. Pierson
Typographer:
Jo Ann Anthony
Technical Writers:
Randy Fromm
Frank Seninsky
Zac Oliver
Correspondents:
Roger C. Sharpe
Mary Claire Blakeman
Charles C. Ross
Mike Bucki
Paul Thiele
Dick Welu
Tony Bado
Joe Moran
Lee Shearer
Michael Mendelsohn
Bill Brohaugh
Classified Advertising:
Valerie Cognevich
Advertising Manager:
David Pierson
Illustrator:
Bob Giuffria
European Representative:
Esmay Leslie
PLAY METER, May 1, 1982. Volume
8, No. 9. Copyright 1982 by Skybird
Publishing Company. Play Meter
(ISSN 0162-1343) is published twice
monthly on the 1st and 15th of the
month . Publishing offices : 508 live
Oak St. , Metairie, La. 70005 ; Mailing
address : P.O . Box 24170, New
Orleans 70184 , U.S.A .; phone :
504/ 838-8025 . Subscription rates :
U.S. and Canada-$50; foreign :
$150, air mail only. Advertising rates
are available on request. No part of
this magazine may be reproduced
without expressed permission . The
editors are not responsible for
unsolicited manuscripts. Second-
class postage paid at Metairie, La .
70002 and additional mailing
offices. Postmaster: Send Form 3579
to PlAY METER, P.O . Box 24170,
New Orleans, La . 70184.
European Office : PlAY METER
Promotions ,
" Harescombe"
Watford Road , Northwood Middx.
England , Northwood 29244.
PlAY METER , May 1, 1982
Volume 8, Number 9/May 1 1982
I.AY
11"111
The Twice Monthly Publication for the Coin Operated Entertainment Industry
BPA Circulation Audit applied for
34
39
I
Women Players of Video Games
Play Meter's Mary Clair Blakeman analyzes why she
plays arcade machines and which games appeal par-
ticularly to women. Among her findings is the note
that women who play coin-ops may cause a number
of games to extend their expected playing life,
especially in arcades.
II
The Ronnie Lamm Story: A Study in Misunderstanding
Like many other "co ncerned" parents trying to elimi-
nate the games from their town, crusader Ronnie
Lamm indicates a lack of understanding of the nature
of coin-op computer entertainment. A revealing
exclusive interview with Associate Editor Mike Shaw
points up this fear of the unknown and finds some
balance to counterweight the anti-game crusaders.
45
The Great Debate: An Answer to Critics
During the present period of anti-industry snipers
everywhere, a book has appeared which contains
material to answer their charges: Steve Bloom, the
author of "Video Invaders," has researched a number
of areas in which the games are educational and even
rehabilitational. A valuable set of back-up arguments
in the current war on videos.
52
How To Get the Most from Computer Systems
Donald Glendening, of the University of Florida,
offers advice of merit to operators considering a com-
puter to help manager their businesses. Points of cost
effectiveness and applicability of software and hard-
ware are posed as a checklist for the operation that is
about to go on-line.
4
Up Front
7
Mailbox
8
Guest Editorial
12
Equipment Poll
15
News Beat
42
Frank's Cranks
50
P.R. Problem/P.R. Solution
55
Technical Topics
58
Critic's Corner
61
New Products
64
Classified Advertising
74
The Last Word
3
Future scanning projects are planned by the International Arcade Museum Library (IAML).