International Arcade Museum Library

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Play Meter

Issue: 1982 March 15 - Vol 8 Num 6 - Page 13

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Contracts confirmed
Gray areas to cloud AOE
Despite attempts by the show's
sponsors to block the exhibition of
gaming-oriented video equipment at
the 1982 Amusement Operators
Expo at the Chicago Hyatt Regency
Hotel March 26- 28, the "gray area"
machines will be allowed to be
exhibited, the show's sponsors
announced.
The show's sponsors (Play Meter
magazine and Conference Manage-
ment Corp.) said they had
encountered a "threshold" problem
in trying to eliminate gray games
from this ~~ear's show. Because some
of the gray game exhibitors had
already contracted to appear at the
1982 AOE before the show's policy
was revised to exclude the exhibition
of such equipment, the show's spon-
sors were advised to allow the equip-
ment to be displayed.
However, the show's sponsors
added, plans are still being made to
exclude the gaming-themed equip-
ment from future Amusement
Operators Expos. Also, Play Meter's
advertising policy regarding gray
area games remains unaffected by
Lund and Deutsch
form Challenger
Challenger Products is a newly
organized supply company for the
coin industry, formed recently by
Mark Lund and Terry Deutsch, who
bought controlling interest in O.B.A.
of Dallas. The new owners were
president and sales manager,
respectively, of O.B.A.
"We plan to stay in business and to
get more in tune with the industry by
dropping certain lines (i.e., foosball
tables) and adding other items (i.e.,
electronic parts)," said Deutsch.
Challenger Products located at
2522 Irving Blvd., Dallas 75207, will
soon be issuing a new catalog of its
service parts, chemicals, and
cleaners line, the owners announced.
A toll free line is open to customers:
1-800-527-5853; in Texas, call 214/
630-8004. Deutsch added, "We plan
on improving the line ~e do have,
such as billiard supplies, chemicals,
and cleaners, by adding to those and
making the selections we offer more
varied."
Former owner and chairman of
O.B.A. is Bill Ohland.
PLAY METER, March 15, 1982
this decision to allow the gray games
into the 1982 Expo. The magazine
will continue to refuse gray game
advertisements, said Play Meter's
publisher, Ralph Lally.
Play Meter magazine raised the
issue with an editorial by Lally in the
January 1, 1982 edition. Lally
announced that the magazine
wished to "further the line of demar-
cation that will end the conflict
between amusement and pseudo
gambling" and, to further that case,
the magazine would refuse any
advertisements for the gray games.
Lally also announced at that time
that the policy had been extended to
the show, saying the gray area games
would not be allowed to be exhibit ed
at the show.
In conjunction with that, a letter
from Lally and David Ch eifitz,
president of Conference Manage-
ment, was sent to all exhibitors
officially notifying them of the policy
change.
But the AOE organizers had to
backstep from excluding the games
from this year's show because,
according to the show's sponsors,
some gray game manufacturers had
already contracted to exhibit their
machines at the show prior to the
announced policy change.
Play Meter's editorial director,
David Pierson, said the gray area
stand was necessary for the industry
to take because of the public's gen-
eral confusion about the nature of
video games. He pointed out that
recent charges levelled at video
games by anti-games people have
alleged that video games are gam-
bling devices .
"It's important that we, the amuse-
ment industry, make a clear distinc-
tion between what is amusement and
what is not. Otherwise, how can we
defend ourselves if our house is not
in order?" he asked.
"For that purpose," he continued,
"despite this setback, we're still dead
set against the proliferation of these
types of games which are being
operated in countless municipalities
under the auspices of amusement
machines."
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13

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