Play Meter

Letters to
the editor • • •
Software first
Through being listed in the October
15 Buyers' Guide issue of your
magazine, we have received several
calls asking if our accounting system
will work on a particular machine.
From the questions being asked, it is
apparent that the majority of people
who decide to go onto a computer
may not understand what to look for
when buying a computer and how
the computer's operating system, in
conjunction with the software,
manages the computer's resources. I
believe this is causing a great deal of
confusion to those who want to buy a
computer.
Many people are buying the
computer first, and then looking for
an accounting system that will fit.
their needs . Often, an accounting
system that fits their needs is not
available for the machine that they
have purchased, particularly in the
microprocessor computer.
William P. Morris
President
Creative Amusement , Inc.
Gainesville, Florida
Not joining up
I heard a couple of months ago
that there was going to be a
recession and I've thought about it
real serious and decided not to
participate.
AI Gorman
The AI Gorman Company
Jacksonville , Florida
Optimism for 1982
As 1981 draws to a close, the distri-
butors can look back with the
greatest satisfaction that it probably
PlAY METER , january 15, 1982
will set a new record both in sales
and profits for most of them. Video
games unquestionably have been a
product line that has given the
industry a completely new dimen-
sion. This unique micro-processor
marvel has opened up a completely
new market for leisure entertain -
ment, arcades, beauty parlors,
hotels, motels, barber shops and
24-hour grocery stores have become
common locations for this unusual
product.
Acceptance on the part of the
public has been fostered by the
tremendous home market which has
been developed, making video
games not only a coin machine
product but also a consumer
product whose impact on the public
is only in the embryo state.
Everyone in the industry asks
"How long will it last?" The technol-
ogy utilized in video games also is in
the embryo stage and Pong, the first
successful game, although intro-
duced less than 10 years ago, was a
crude game compared to the
advancements made on current
equipment.
At the AMOA Show the first
utilization of video in other products
such as pinball games challenges the
mind to create a completely new
concept in games.
What 1982 hol ds in store for
distributors and operators is only
limited to the creativity of the
manufacturer. Each year one or
more manufacturers have been
capable of developing that one
unique piece of equipment which
makes the year a success for the
distributors. One successful distri -
butor has stated, "Give me one
outstanding machine and the year is
made." This statement has proven
itself over the years and 1982 like
1981 will undoubtedly have another
"Pac -Man," the most outstanding
game for 1982.
Everyone with whom I have
spoken in the industry optimistically
looks forward to 1982 with
confidence that it will be another
successful year.
The Amusement and Vending
Machine Distributors Associations's
programs for 1982 will be directed to
fostering a positive entertainment
concept in the industry image ,
monitoring adverse legislation and
developing a closer relationship with
AMOA and ADMA to better serve
the industry .
E . G . Doris
Exec utive Directo r
AVMDA
Chicago, Illlinois
Audio Visual Amusements
Offering the finest new
and used equipment
REPRESENTING LEADING FACTORIES
• SALES, PARTS, SERVICE •
ARCADE PLANNING SPECIALISTS
Over 50 beautifully reconditioned
solid state pinballs available
YOU'VE TRIED THE REST,
NOW TRY THE BEST
WE'RE EAGER TO SERVE
1809 Olive Street
St. Louis, Missouri 63103
(314) 421-5100
For further information , call Pete Entringer (collect)
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