Play Meter
Issue: 1982 February 15 - Vol 8 Num 4 - Page 3
Publisher and Editor:
Ralph C. Lally II
Editorial Director:
David Pierson
Managing Editor:
Ray E. Tilley
Administrative Assistant:
Valerie Cognevich
Art Director:
Katey Schwark
Circulation Manager:
Renee' C. Pierson
Technical Writers:
Randy Fromm
Frank Seninsky
lac Oliver
Correspondents:
Roger C. Sharpe
Patrick Matthews
Mike Shaw
Charles C. Ross
Mike Bucki
Paul Thiele
Dick Welu
Tony Bado
Lee Shearer
Bill Brohaugh
Joe Moran
Roger Pearson
Classified Advertising:
Valerie Cognevich
Typographer:
JoAnn Anthony
Advertising Manager:
David Pierson
Illustrator:
Bob Giuffria
European Representative:
Esmay Leslie
,
'
PLAY METER, February 15, 1982.
Volume 8, No. 4. Copyright 1981 by
Skybird Publishing Company. Play
Meter (ISSN 0162-1343) is published
twice monthly on the 1st and 15th of
the month . Publishing offices: 508
Live Oak St. , Metairie, La . 70005 ;
Mailing address : P.O . Box 24170,
New Orleans 70184, U.S.A.; tel. :
504/ 838-8025 . Subscription rates :
U.S. and Canada-$50; foreign :
$150, air mail only. Advertising rates
are available on request. No part of
this magazine may be reproduced
without expressed permission. The
editors are not responsible for
unsolicited manuscripts. Second-
class postage paid at Metairie, La.
70002 and additional mailing
offices. Postmaster: Send Form 3579
to PLAY METER , P.O. Box 24170
New Orleans, La . 70184.
European Office : PLAY METER
Promotions ,
" Harescombe "
Watford Road , Northwood Middx .
England, Northwood 29244 .
PlAY METER, February 15, 1982
VOLUME 8, NUMBER 4/ FEBRUARY 15, 1982
I.AY
EIEII
The Twice Monthly Publication for the Coin Operated Entertainment Industry
BPA Circulation Audit applied for
6
The Arena of Local Legislation
Two exclusive Play Meter reports tell of the battles of
coin operators in the star chambers of local govern-
ments. Bill Kurtz files a report from several Ohio
localities, and Mitch Plotnik details a Philadelphia
area arcade zoning snarl (page 10). The arcade
operator / reader should find much that is
instructive-unless his attitude is, "It can't happen
here ... "
20
Two New Features
With this issue, we proudly introduce two continuing
features: beginning with P.R. Problem/ P.R. Solution
(page 20), a guide on how to handle news media and
the public at large; and bowing a new series (page 27)
which takes an operator's own "Chief Gripes" and
allows him to detail how he and others would best
cope with them if-as Tony Bado writes in this
installment-he. had his 'd ruthers'!
28
Differences Between Male and Female Video Players
A professional study of players in Toledo, Ohio inves-
tigated the likes and dislikes of men and women
playing coin-op games. Results here show why there
are more males more often playing than there are
women. The reader could be guided in encouraging
more female patronage in the game room.
4
Up Front
5
Mailbox
12
Equipment Poll
Selecting Radio Air Time
21
The Idea Bank:
32
News
55
Music Programming
58
Technical Topics
64
Frank's Cranks
67
Coin of Vantage
68
Viewpoint on Video
71
Critic's Corner
73
New Products
76
Classified Advertising
84
News Briefs
•
ABOUT THE COVER: The backglass of Williams ' 1977 liberty Bell pingame
symbolizes the fracture in the coin games industry, as per many examples in this
issue-the crack in the Liberty Bell might be seen as the wedge driven into
legitimate operating by witch-hunting local governing bodies. (Color art
courtesy Williams Electronics Inc. , Chicago.)
3
Ralph C. Lally II
Editorial Director:
David Pierson
Managing Editor:
Ray E. Tilley
Administrative Assistant:
Valerie Cognevich
Art Director:
Katey Schwark
Circulation Manager:
Renee' C. Pierson
Technical Writers:
Randy Fromm
Frank Seninsky
lac Oliver
Correspondents:
Roger C. Sharpe
Patrick Matthews
Mike Shaw
Charles C. Ross
Mike Bucki
Paul Thiele
Dick Welu
Tony Bado
Lee Shearer
Bill Brohaugh
Joe Moran
Roger Pearson
Classified Advertising:
Valerie Cognevich
Typographer:
JoAnn Anthony
Advertising Manager:
David Pierson
Illustrator:
Bob Giuffria
European Representative:
Esmay Leslie
,
'
PLAY METER, February 15, 1982.
Volume 8, No. 4. Copyright 1981 by
Skybird Publishing Company. Play
Meter (ISSN 0162-1343) is published
twice monthly on the 1st and 15th of
the month . Publishing offices: 508
Live Oak St. , Metairie, La . 70005 ;
Mailing address : P.O . Box 24170,
New Orleans 70184, U.S.A.; tel. :
504/ 838-8025 . Subscription rates :
U.S. and Canada-$50; foreign :
$150, air mail only. Advertising rates
are available on request. No part of
this magazine may be reproduced
without expressed permission. The
editors are not responsible for
unsolicited manuscripts. Second-
class postage paid at Metairie, La.
70002 and additional mailing
offices. Postmaster: Send Form 3579
to PLAY METER , P.O. Box 24170
New Orleans, La . 70184.
European Office : PLAY METER
Promotions ,
" Harescombe "
Watford Road , Northwood Middx .
England, Northwood 29244 .
PlAY METER, February 15, 1982
VOLUME 8, NUMBER 4/ FEBRUARY 15, 1982
I.AY
EIEII
The Twice Monthly Publication for the Coin Operated Entertainment Industry
BPA Circulation Audit applied for
6
The Arena of Local Legislation
Two exclusive Play Meter reports tell of the battles of
coin operators in the star chambers of local govern-
ments. Bill Kurtz files a report from several Ohio
localities, and Mitch Plotnik details a Philadelphia
area arcade zoning snarl (page 10). The arcade
operator / reader should find much that is
instructive-unless his attitude is, "It can't happen
here ... "
20
Two New Features
With this issue, we proudly introduce two continuing
features: beginning with P.R. Problem/ P.R. Solution
(page 20), a guide on how to handle news media and
the public at large; and bowing a new series (page 27)
which takes an operator's own "Chief Gripes" and
allows him to detail how he and others would best
cope with them if-as Tony Bado writes in this
installment-he. had his 'd ruthers'!
28
Differences Between Male and Female Video Players
A professional study of players in Toledo, Ohio inves-
tigated the likes and dislikes of men and women
playing coin-op games. Results here show why there
are more males more often playing than there are
women. The reader could be guided in encouraging
more female patronage in the game room.
4
Up Front
5
Mailbox
12
Equipment Poll
Selecting Radio Air Time
21
The Idea Bank:
32
News
55
Music Programming
58
Technical Topics
64
Frank's Cranks
67
Coin of Vantage
68
Viewpoint on Video
71
Critic's Corner
73
New Products
76
Classified Advertising
84
News Briefs
•
ABOUT THE COVER: The backglass of Williams ' 1977 liberty Bell pingame
symbolizes the fracture in the coin games industry, as per many examples in this
issue-the crack in the Liberty Bell might be seen as the wedge driven into
legitimate operating by witch-hunting local governing bodies. (Color art
courtesy Williams Electronics Inc. , Chicago.)
3
Future scanning projects are planned by the International Arcade Museum Library (IAML).