Play Meter
Issue: 1981 March 15 - Vol 7 Num 5 - Page 3
EIEID
~I.AY
Vol. 7, No.5
March 15, 1981
••••••••••••••••••••••••
Staff
Hotel Guide to New Orleans . . . . . . . . . . . . . . . . . . . . . . . 8
Publisher an d Editor:
Ralph C. Lall y II
Editorial Director:
David Pie rson
For the Amusement Operators Expo attendee. here is a listing
of some comparative lodging rates and services and sights
and tastes offered in "The City that Care Forgot."
Managing Editor:
Ray E. Tilley
Administrative Assistant:
Valerie Cognevich
Art Director:
Katey Schwark
The 1981 AOE Seminars ......................... 22
From soup to nuts. the bill of fare is wide and handsome in the
March 1 2-14 sessions. Here are details of the seminar offer-
ings 1n the Amusement Operators Expo in New Orleans.
Circulation Manager:
Renee' C. Pierson
Technical Contributors :
lac Oliver
Randy Fromm
Frank 'Seninsky
Correspondents:
Roger C. Sha r pe
Pat Matthews
Dick Welu
Mary Claire Blakeman
Irving Blackman
Joseph Arkin
D.] . Pass
Tony Licata
Classified Advertising:
Valerie Cognevich
Cocktail Tables: Packaging the Games
with Locations In Mind . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
A lesson is at hand for the coin-op industry: good things
come in many different sizes . The cocktail table game size
can be a wedge in the door of unconquered locations-many
of which have shunned the larger models in the past and
which are reassessing coin-op revenue attractions right now
Here are two PLAY METER reports. Read well!
Video and Pinball Cocktails: Two Perspectives . . . . . . 38
Manufacturers are making a renewed rally behind cocktail
tables. reports Tony Licata. And pinball critic Roger Sharpe
speculates on the future of pinball in the knee-high mode.
Advertising Manager:
David Pierson
European Representative:
Esmay Leslie
PLAY METER, March 15, 1981 .
Volume 7, No.5. Copyright 1981 by
Skybird Publishing Company. PLAY
METER (ISSN 0162-1343) is pub-
lished twice monthly on the 1st and
15th of th e month. Publishing
offices: 320 Old Hammond
Highway, Metairie, La. 70005;
Mailing address- P.O. Box 24170,
New Orleans 70184 . Tel. 504/838 -
8025 . Subscription rates: U.S. and
Canada-$25; Europe and Japan-
$45 ; elsewhere-$50. Multiple-
subscription orders : 2-9, $20 each ;
10-24, $17 each ; 25 or more, $15
each . Advertising rates available on
request . No part of this magazine
m ay be r eprodu c ed without
exp ressed permission . The editors
ar e not responsible for unsolicied
manuscripts. Second-class postage
paid at Springfield , Mass. 01101 and
additional mailing offices .
Postmaster: Send Form 3579 to PLAY
METER , P.O . Box 24170, New
Orleans, La. 70184
Eur o pean Office: PLAY METER
Pr o motions , " Harescombe "
Watford Road , Northwood Midd x.
Engl and , Northwood 29244.
PLAY METER, March, 1981
Horizontal Statement Analysis . . . . . . . . . . . . . . . . . . . . . 66
AOE seminar speaker Charles C . Ross explains how the
amusement operator should take a second look at his
balance sheet to analyze just where the profit is,
and how much.
From the Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Editorial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Mailbox .......................................... 7
Colnman of the Month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 6
Equipment Poll . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
News ........................................... _ 46
International Datelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
Music Programming .............................. 70
Technical Topics .............................. 72·87
Idea Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
Tax Tips ........................................ 96
Critic's Corner .................................. 1 00
New Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
Classified Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 109
News Briefs .................................... 1 14
Cover Credit:
Special thanks to Nichibutsu U .S.A Co .. Ltd. for the cover
photograph of a cocktail table cafe. which first appeared in
Nichibutsu Japan's corporate brochure this year.
3
~I.AY
Vol. 7, No.5
March 15, 1981
••••••••••••••••••••••••
Staff
Hotel Guide to New Orleans . . . . . . . . . . . . . . . . . . . . . . . 8
Publisher an d Editor:
Ralph C. Lall y II
Editorial Director:
David Pie rson
For the Amusement Operators Expo attendee. here is a listing
of some comparative lodging rates and services and sights
and tastes offered in "The City that Care Forgot."
Managing Editor:
Ray E. Tilley
Administrative Assistant:
Valerie Cognevich
Art Director:
Katey Schwark
The 1981 AOE Seminars ......................... 22
From soup to nuts. the bill of fare is wide and handsome in the
March 1 2-14 sessions. Here are details of the seminar offer-
ings 1n the Amusement Operators Expo in New Orleans.
Circulation Manager:
Renee' C. Pierson
Technical Contributors :
lac Oliver
Randy Fromm
Frank 'Seninsky
Correspondents:
Roger C. Sha r pe
Pat Matthews
Dick Welu
Mary Claire Blakeman
Irving Blackman
Joseph Arkin
D.] . Pass
Tony Licata
Classified Advertising:
Valerie Cognevich
Cocktail Tables: Packaging the Games
with Locations In Mind . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
A lesson is at hand for the coin-op industry: good things
come in many different sizes . The cocktail table game size
can be a wedge in the door of unconquered locations-many
of which have shunned the larger models in the past and
which are reassessing coin-op revenue attractions right now
Here are two PLAY METER reports. Read well!
Video and Pinball Cocktails: Two Perspectives . . . . . . 38
Manufacturers are making a renewed rally behind cocktail
tables. reports Tony Licata. And pinball critic Roger Sharpe
speculates on the future of pinball in the knee-high mode.
Advertising Manager:
David Pierson
European Representative:
Esmay Leslie
PLAY METER, March 15, 1981 .
Volume 7, No.5. Copyright 1981 by
Skybird Publishing Company. PLAY
METER (ISSN 0162-1343) is pub-
lished twice monthly on the 1st and
15th of th e month. Publishing
offices: 320 Old Hammond
Highway, Metairie, La. 70005;
Mailing address- P.O. Box 24170,
New Orleans 70184 . Tel. 504/838 -
8025 . Subscription rates: U.S. and
Canada-$25; Europe and Japan-
$45 ; elsewhere-$50. Multiple-
subscription orders : 2-9, $20 each ;
10-24, $17 each ; 25 or more, $15
each . Advertising rates available on
request . No part of this magazine
m ay be r eprodu c ed without
exp ressed permission . The editors
ar e not responsible for unsolicied
manuscripts. Second-class postage
paid at Springfield , Mass. 01101 and
additional mailing offices .
Postmaster: Send Form 3579 to PLAY
METER , P.O . Box 24170, New
Orleans, La. 70184
Eur o pean Office: PLAY METER
Pr o motions , " Harescombe "
Watford Road , Northwood Midd x.
Engl and , Northwood 29244.
PLAY METER, March, 1981
Horizontal Statement Analysis . . . . . . . . . . . . . . . . . . . . . 66
AOE seminar speaker Charles C . Ross explains how the
amusement operator should take a second look at his
balance sheet to analyze just where the profit is,
and how much.
From the Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Editorial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Mailbox .......................................... 7
Colnman of the Month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 6
Equipment Poll . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
News ........................................... _ 46
International Datelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
Music Programming .............................. 70
Technical Topics .............................. 72·87
Idea Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
Tax Tips ........................................ 96
Critic's Corner .................................. 1 00
New Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
Classified Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 109
News Briefs .................................... 1 14
Cover Credit:
Special thanks to Nichibutsu U .S.A Co .. Ltd. for the cover
photograph of a cocktail table cafe. which first appeared in
Nichibutsu Japan's corporate brochure this year.
3
Future scanning projects are planned by the International Arcade Museum Library (IAML).