Play Meter

By Chuck Maier
Speaker volume control
George R. Simkowski
Gottlieb tags VP
The appointment of George R .
Simkowski as vice president/market-
ing of D. Gottlieb & Co. , effective
August 1 was announced by Robert
W . Bloom . president . Simkowski has
been serving the company as its
marketing consultant since October
of 1979.
Bloom noted Simkowski 's more
than 25 years of both domestic and
international marketing experience .
For the past four years he has been
president of Sim -Co Marketing , Inc . .
his own marketing consulting firm .
Prior to that . his corporate affiliations
included the Bell & Howell Com-
pany , where he served as president
of the Consumer Products Division ,
the Admiral Group of Rockwell
International , the Norge Division of
Borg Warner Corporation , and
Webcor. Inc . His consulting clients
included Columbia Pictures , Wolver-
ine. World Wide , Magavox Elec-
tronics Company , and Quasar Elec-
tronics Company .
" George Simkowski is a product
oriented executive ", stated Bloom .
" His reputation as a successful
marketer stems from the fact that he
works with the needs of the
marketplace and then implements
constructive programs with great
vigor and enthusiasm . He was
introduced to Gottlieb distributors at
our sales convention in January and
has personally visited several distri-
butorships since then ," Bloom con -
cluded.
Simkowski stated that he wel-
comes the opportunity to work in an
industry where newness. change,
and excitement prevail. " I look
forward to the challenge of helping
D . Gottlieb & Company excel in
every facet of the game business as it
has for 53 years." he said.
Simkowski served as a Marine
officer during the Korean conflict. He
is a graduate of the University of
Wisconsin .
Symptoms: volume control problems
such as :
- a video game that cannot be
adjusted down to a suitable audio
level;
- a remote speaker requiring a
volume control of its own ;
- balancing a number of sound
levels present in one location ;
a simple solution . installing an " L"
pad is discussed here .
An "L" pad is used to control
volume levels where a specific
impedance must be presented to the
source. An example would be the
speaker hooked to a jukebox amplifi-
er or sound board of a video or
pingame .
The " L " pad consists of two
resistors . one placed in either of the
series arms and the other in the shunt
arm (Figure 1) . These resistors have
such values that the image imped-
ance of the pad remains constant
regardless of the volume level.
Hookup is simple : the unit
connects into the speaker lines (Fig -
ure 2) . Three connections are made .
one common to both input and
output (i .e . . ground). one to the
source. the other to the speaker.
The " L" pad can be left in the
machine or mounted in a metal box
for external control. Many types are
available for situations needing
mono , stereo . high wattage , or high
impedance amps and speakers .
- Courtesy of Star-Tech Journal.
Merchantville . New Jersey
Figure 1
Figure 2
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SPKR
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New branch for World Wide
On July 10 , 1980, World Wide
Distributors , Inc ., of Chicago invited
Michigan operators to a grand
opening of their branch office in Mt.
Clemems , Michigan , at 36339 Groe -
sbeck Highway .
Nate Feinstein and Fred Skor ,
executives of World Wide, said they
were pleased with the Mt. Clemens
facility and the favorable impression
it made on the Michigan operators .
The modern branch office provides
ample space for display of game and
music lines - new and used - plus a
separate parts department.
In addition, an enlarged service
department headed by Chief Tech -
nician Jerry Aiello includes all
necessary electronic testing fixtures
to assure customers of immediate
repairs .
Jeffrey Neumann , branch man-
ager for World Wide Distributors
since January 1980 , is well known to
Michigan operators . For the past four
years he has been selling games and
phonographs throughout the state .
" As branch manager for a leading
distributor the size of World Wide,"
stated Jeff , "my capacity to give
customers personal service and
unlimited choice of equipment has
been greatly enhanced ."