Play Meter
Issue: 1979 April 15 - Vol 5 Num 7 - Page 10
new! Greenwald
comet coin chute
with switch. ~-
Electrically
Impulses
an appliance or
vending machine
when money is
deposited. e Available
in all popular denom-
inations 25¢, 35¢, SOC , 60¢
75¢, $1 .00.e TRI-COIN and
" stack" co in chutes avail-
able. • Fits standard coin
chute opening .e Highly
polished heavily plated
casting. and slide blade for
longlasting good looks.e Full
protection, Includ ing magnets,
against most slugs.e Convertibility
to other denominations available.
e can be wired to Greenwald's
Solenoid operated time accumulator
mechanism , Model SOOOP, to provide a timed service
of an appliance or machine.
.....
GREENWALD
INDUSI'AIES
to"'P""'
0.••- p t
Wo~ tt••
•.oo.
6
lroc:
Dept. P
13•0 METROPOLITAN AVE ., BROOKLYN. N.Y. 11237 • TEL. 212 •*6900
TELEX 1·2281
CABLE AOORESS GREENCOINS NY
PHOTOMATON
(U. K.) LIMITED
We are long established manufacturers of
Automatic Photographic Studios, capable of
vending high quality photographs in varying
combinations . Operators throughout the world
find our machines profitable and reliable. As
well as providing an alternative attraction they
produce a high return per site area. Suitable
sites are found in stores, shopping precincts,
bus and railway stations, airports and similar
places.
Intending operators should write to the
address given below for further information.
We are also looking for sales agents to cover
the following territories:
North , Central and South America
Africa
Certain European countries
South -East Asia
Organisations interested in having discus-
sions involving one, or more, of these areas
should contact us as below, giving details of
their present sales network and products
covered .
Photomoton (U.K.) Llmlt•d
44A Westbourne Grove
10
London, England
PLAY METER: How much can an operator expect
to pay for space?
DAUGHERTY: It's around twenty dollars a square
foot annually. It's a business judgement, though. If
you have 1500 square feet at twenty dollars a
square foot, that would be $30,000 a yea~. But if you
go to, let's say, 3000 square feet, you mi~ht be a?le
to negotiate fifteen dollar :ents. The big qu.e ~tiOn
for you to consider then IS how much additional
business will you be able to generate with the extra
footage. Sometimes it's a very hard thing to work
out. Would you do the same amount of busin~ss
with thirty or forty games as you would do With
fifty or sixty games? Are there going to be enough
peak hours on the weekends where the fifty or six~y
games are going to make you money? And m
addition to the rent, you can usually add on an
additional five dollars per square foot for the
additional charges such as common area main-
tenance, heating and air conditioning, the sprinkler
system, insurance, taxes, etc.
PLAY METER: In addition to the rent and these
additional charges, can the operator be expect ed to
pay a certain percentage of the gross?
DAUGHERTY: Yes, it's a minimum guarantee
against the percentage, and the percentage is very
negotiable. It's usually somewhere between ten and
fifteen percent, and here is where you have to
outguess the landlord as to what you think you'll do.
You really can't afford to pay much more than 25
percent rent, but I know some national companies
that are paying rents of fifty and sixty thousand
dollars and are only doing about $120,000 in
business. Well, they made a_~istake and are paying
fifty percent rent. But when they get a real winner,
they're paying around 20 to 25 percent rent .. How
does this affect the gross percentage? Well, if you
feel you can do better with the gross, you might try
negotiating a higher rent and giving up less a share
of the gross. Or vice versa, if YOl_l want to tak~ the
risk out of the gross, you can g~ve away a htgher
percentage and get him to come down on the re?t.
It's a highly negotiable area. So as far as what kind
of rent you can pay , you have to outguess the
landlord as to what kind of gross income you t hink
you'll do.
PLAY METER: Also, it appears that a lot of this is
contingent on the amount of space you take.
DAUGHERTY: That's right. What happened with
these national companies when they were paying
fifty percent rent was that they had taken too much
space but it was something the landlord made them
do. It' started back some years ago when the first
amusement centers in malls were paying six dollar
rents on 1200 feet . And the landlords found out that
they could raise the rents and, in addition, require
the operators to take more space; so they raised the
rents, increased the amount of square footage , and
now we're up to these fifty and sixty thousand
dollar rents . Some of the national companies still
try to take the smaller spaces, but there is no doubt
that if you really think the volume is there, you'll
need the additional space. I think it's a proven fact
that most of the game rooms that do over $250,000
PLAY METER , April , 1979
comet coin chute
with switch. ~-
Electrically
Impulses
an appliance or
vending machine
when money is
deposited. e Available
in all popular denom-
inations 25¢, 35¢, SOC , 60¢
75¢, $1 .00.e TRI-COIN and
" stack" co in chutes avail-
able. • Fits standard coin
chute opening .e Highly
polished heavily plated
casting. and slide blade for
longlasting good looks.e Full
protection, Includ ing magnets,
against most slugs.e Convertibility
to other denominations available.
e can be wired to Greenwald's
Solenoid operated time accumulator
mechanism , Model SOOOP, to provide a timed service
of an appliance or machine.
.....
GREENWALD
INDUSI'AIES
to"'P""'
0.••- p t
Wo~ tt••
•.oo.
6
lroc:
Dept. P
13•0 METROPOLITAN AVE ., BROOKLYN. N.Y. 11237 • TEL. 212 •*6900
TELEX 1·2281
CABLE AOORESS GREENCOINS NY
PHOTOMATON
(U. K.) LIMITED
We are long established manufacturers of
Automatic Photographic Studios, capable of
vending high quality photographs in varying
combinations . Operators throughout the world
find our machines profitable and reliable. As
well as providing an alternative attraction they
produce a high return per site area. Suitable
sites are found in stores, shopping precincts,
bus and railway stations, airports and similar
places.
Intending operators should write to the
address given below for further information.
We are also looking for sales agents to cover
the following territories:
North , Central and South America
Africa
Certain European countries
South -East Asia
Organisations interested in having discus-
sions involving one, or more, of these areas
should contact us as below, giving details of
their present sales network and products
covered .
Photomoton (U.K.) Llmlt•d
44A Westbourne Grove
10
London, England
PLAY METER: How much can an operator expect
to pay for space?
DAUGHERTY: It's around twenty dollars a square
foot annually. It's a business judgement, though. If
you have 1500 square feet at twenty dollars a
square foot, that would be $30,000 a yea~. But if you
go to, let's say, 3000 square feet, you mi~ht be a?le
to negotiate fifteen dollar :ents. The big qu.e ~tiOn
for you to consider then IS how much additional
business will you be able to generate with the extra
footage. Sometimes it's a very hard thing to work
out. Would you do the same amount of busin~ss
with thirty or forty games as you would do With
fifty or sixty games? Are there going to be enough
peak hours on the weekends where the fifty or six~y
games are going to make you money? And m
addition to the rent, you can usually add on an
additional five dollars per square foot for the
additional charges such as common area main-
tenance, heating and air conditioning, the sprinkler
system, insurance, taxes, etc.
PLAY METER: In addition to the rent and these
additional charges, can the operator be expect ed to
pay a certain percentage of the gross?
DAUGHERTY: Yes, it's a minimum guarantee
against the percentage, and the percentage is very
negotiable. It's usually somewhere between ten and
fifteen percent, and here is where you have to
outguess the landlord as to what you think you'll do.
You really can't afford to pay much more than 25
percent rent, but I know some national companies
that are paying rents of fifty and sixty thousand
dollars and are only doing about $120,000 in
business. Well, they made a_~istake and are paying
fifty percent rent. But when they get a real winner,
they're paying around 20 to 25 percent rent .. How
does this affect the gross percentage? Well, if you
feel you can do better with the gross, you might try
negotiating a higher rent and giving up less a share
of the gross. Or vice versa, if YOl_l want to tak~ the
risk out of the gross, you can g~ve away a htgher
percentage and get him to come down on the re?t.
It's a highly negotiable area. So as far as what kind
of rent you can pay , you have to outguess the
landlord as to what kind of gross income you t hink
you'll do.
PLAY METER: Also, it appears that a lot of this is
contingent on the amount of space you take.
DAUGHERTY: That's right. What happened with
these national companies when they were paying
fifty percent rent was that they had taken too much
space but it was something the landlord made them
do. It' started back some years ago when the first
amusement centers in malls were paying six dollar
rents on 1200 feet . And the landlords found out that
they could raise the rents and, in addition, require
the operators to take more space; so they raised the
rents, increased the amount of square footage , and
now we're up to these fifty and sixty thousand
dollar rents . Some of the national companies still
try to take the smaller spaces, but there is no doubt
that if you really think the volume is there, you'll
need the additional space. I think it's a proven fact
that most of the game rooms that do over $250,000
PLAY METER , April , 1979
Future scanning projects are planned by the International Arcade Museum Library (IAML).