Play Meter

PLA METE UPDATE EDITION March 17, March 17, 1978 1978 Volume 4, Volume 4, Number Number 6 6 Theater Theater managers managers interested interested t "Atari exhibited exhibited at at Showest Showest '78 '78 "Atari this year year to to help help promote promote the the concept concept this of coin-operated coin-operated games games in in new new and and of expanding markets markets such such as as the the expanding theaters ," explained explained Frank Frank Ballouz, Ballouz, theaters," Atari national national sales manager. "The "The Atari sales manager. owners of of theaters theaters expressed expressed interest interest owners in the the profit profit opportunities opportunities of of games. games . in Game operator operators s should should follow follow Game through on on this this and and pursue pursue new new through theater locations." locations. " theater Atari games games were were on on display display at at Atari Showest '78 '78 in in San San Diego, Diego, February February Showest 12 through through 14. 14. Approximately Approximately 700 700 12 theater affiliates affiliates played played the the latest latest theater video and pinball games games and and learned learned video and pinball the profit profit opportunities opportunities of of these these the coin-operated products products in in their their localocacoin-operated tions. tions. Many theater theater owners owners showed Many showed strong interest interest in in the the concept concept of of strong games in in their their lobbies lobbies and and in in the the games concession areas areas of of drive-ins. drive-ins. Sevconcession Several people people expressed expressed an an interest interest in in eral opening aa separate separate game room opening game room adjacent to to their their theaters. theaters. Those Those adjacent interested in in Atari Atari products products were were interested referred to to distributors areas referred distributors in in their their areas to learn learn more more about about coin-operated coin-operated to games as as aa profit profit center. center. games Theaters are are aa large large prospective prospective Theaters market for for coin-op coin-op games. games. According market According to the the U.S. U.S. Department Department of of ComComto merce , there there are are approximately approximately merce, 16,000 theaters theaters in in the the country; country; 78 78 16,000 percent of of these these are are indoor indoor theaters theaters percent with lobbies, lobbies, and and 22 22 percent percent are are with drive-ins. Both Both types types of of theaters theaters offer offer drive-ins. opportunities for for coin-operated opportunities coin-operated games. games. The current current trends trends in in theater theater The indicate growth growth in in multiple multiple screen screen indicate facilities for for both both indoor indoor and and outdoor outdoor facilities locations . This This represents represents greater greater locations. potential for for larger larger theater theater lobbies lobbies potential and concession concession areas, areas, as as well well as as and Rock-Ola Rock-Ola appoints appoints Brusseau, Brusseau, Morrison Morrison Rock-Ola Manufacturing Manufacturing CorporaCorporaRock-Ola tio n has has recently recently appointed appointed two two tion executives for for the the Chicago-based Chicago-based executives manufacturer of coin-operated phomanufacturer of coin-operated phonographs and and beverage beverage vending vending nographs machines. machines. Joseph E. E. Brusseau Brusseau has has been been Joseph named vice vice president president and and treasurer, treasurer, named position held held by by the the late late Arthur Arthur A. A. aa position Ehlert . Dean Dean W. W. Morrison Morrison has has been been Ehlert. appointed export export manager. manager. He He will will appointed perform the the duties duties of of Arthur Arthur J. J. perform Janacek who who retired retired December December 31st 31st Janacek after 32 32 years years of of service service with with after Rock-Ola. Rock-Ola. Brusseau joins Rock-Ola with with Brusseau joins Rock-Ola extensive experience experience in in the the field field of of extensive industrial finance finance and and accounting. accounting. industrial Before accepting accepting the position at Before the position at Rock-Ola he he had had 14 14 years years exexRock-Ola perience directing perience directing the the accounting accounting innovative leisure and financial financial departments and departments of of comcompanies involved involved in in the the manufacture manufacture panies of electro-mechanical electro-mechanical products. products . of Brusseau was was also also aa supervisor supervisor for for aa Brusseau public accounting accounting firm. firm. public The new new vice vice president president is is a a The graduate of of Loyola Loyola University, University , and and is is graduate member of of the the Illinois Illinois Society Society of of aa member C. P.A. 's and American Institute Institute C.P.A.'s and the the American of C.P.A. 's. He of C.P.A.'s. He and and his his family family reside reside in suburban Heights. in suburban Arlington Arlington Heights. Morrison has has over over twenty twenty years years Morrison experience in in the the export export marketing marketing of of experience electronic and electronic and mechanical mechanical products products.. A graduate graduate of of the the University University of of A Wisconsin and and aa former former Navy Navy officer, officer , Wisconsin Morrison is is currently currently aa member member of of the the Morrison National Defense Defense Executive Executive Reserve Reserve National for the the U.S. U.S . Department Department of Comfor of Commerce. He He and and his his family family live live in in merce. McHenry , Illinois. Illinois. McHenry, New Profit ATARI Opportunties 64 A C BONDURANT for games. games . more space space available available for more George Aurelius, Aurelius , coordinator coordinator of of George Showest '78 '78 and and aa respected respected memmemShowest ber of of the the theater theater industry industry for the past ber for the past 50 years, years, said, said, "The "The games, games , together together 50 with oth er new new income income resources, r~sources, with other opportunity to 10 viny u1111~ are aa welcome welcome opportunity are more profit believe that that theaters. II believe to theaters. profit to more the coin -operated games are just just one one the coin-operated games are indicator of of the the continuing continuing growth growth indicator poten!,ials to potentials to make make money money in in thetheaters. aters."