Play Meter
Issue: 1978 January - Vol 4 Num 1 - Page 11
STORINO: It's a steady business. I feel there are
few new music locations to be had, other than those
that are in existence already. You find yourself
losing more than what is opening up, because of
things like urban renewal. They'll knock out an
area, maybe take away some local liquor licenses,
and there's a location you don't have anymore. The
fast food business has taken over from the
luncheonette, and they don't generally cater to
jukeboxes. We haven't had very much success in
getting into the fast food operations. And there
have been a lot of taverns that have converted into
liquor tores. So unless you keep buying up routes,
the music end is hard to keep up. It's not like the
games.
PLAY METER: So, in terms of the number of
jukebox locations out there, there are substantially
less?
STORINO: Yes, but the activity in the locations you
do have is up. Where there is music, it is as good or
better than it ever was. The price of the play is
more now too. We're two-for -a-quarter in most
locations, and in some of them, we're one-for -a-
quarter. So that generates more revenue
PLAY METER: So the better pricing generate!:.
more revenue. Do you think there are less plays.
STORINO: Yes, there are. But when we go for
one -for -a-quarter, we go for one-for -a-quarter for
the first play, and for two quarters we give them
four plays . So that's a way we have of getting that
extra quarter into the machine. It's a way to
generate more play.
PLAY METER: Do you foresee any significant
breakthroughs in the music business?
STORINO: I gave that some serious consideration,
but I don't see any. They've tried the quad. And
that helped improve the sound in the location. But I
don't see any major changes. I know Wurlitzer has
tried the tape cassettes, but I'm happy with the
music business just the way it is.
PLA Y METER: What about the phonograph
manufacturers, do you feel that they are making
better equipment now.
PLAY METER: Yes, I feel the manufacturers are
making their equipment hold up a lot better than
they used to. The amount of service calls are
noticeably down. A lot of them have gone solid
tate. We used to go for a lot of tubes, we had a lot
of tube trouble . But ince they've come out with
olid state amplifiers and perfected them, that's
almo t non -exi tent now. And since they went to
solid tate . the machines themselves are better.
PLAY METER: What are your feelings about the
high cost of equipment?
STORINO: It tends for you to try and keep your
older equipment in a little better shape , to get a
little more life out of it. But you still need the new
equipment for your good locations. But the price is
getting ridiculous. Even with these pinball
machines , the price is getting out of sight.
PLAY METER: If the equipment wasn't so
expensive, you'd be buying more than you are right
now?
STORINO: Yes, but with the cost the way it is, we
buy just what we need to keep the routes going.
[Continued on page 78]
They play more
when they have
the right change ...
More change . .. more play . .. more
sales and profit for you !
A STANDARD Change-Maker is a convenient
on-the-spot source of coins that are needed
to operate games, vend ing machines and
amusement equ ipment. If they have the change
they 'll spend It! Standard Change-Makers has
been bu ilding quali ty change-makers for over
20 years and has models to fit your needs
perfectly. For information , call or write :
;j
tandard Change-Makers, Inc.
422 E. New York StreAt
Ind ianapo li s, Ind . 46202 • Te l. (317) 639-3423
District Sales & Service Office s:
Atlan ta· Boston. Chi cago . Denver. Detroit
• Houston . Los Angeles . New York .
Ph I/adelphi a . Pillsburgh •
Pompano Beach . San
Franc isco . Seattle .
51. Lou is. Montreal, Can.
Series 6502B
$1 BI/ I & Co in Changer
PREMIER
CHAMPIONSHIP
SOCCER TABLE
by Imperial Billiard Industries
Heavy Duty
Construction
All Parts
Available
Easy Play
Low Maintenance
Supply Catalog
Upon Request
Imperial Billiard Industries
East Coast Office: 550 Industrial Road
Carlstadt, N.J . 07072 • 201/ 935-9330
West
Coast Office: 2005 San Fernando Road
Los Angeles , Ca . 90065 . 213/ 221-1114
few new music locations to be had, other than those
that are in existence already. You find yourself
losing more than what is opening up, because of
things like urban renewal. They'll knock out an
area, maybe take away some local liquor licenses,
and there's a location you don't have anymore. The
fast food business has taken over from the
luncheonette, and they don't generally cater to
jukeboxes. We haven't had very much success in
getting into the fast food operations. And there
have been a lot of taverns that have converted into
liquor tores. So unless you keep buying up routes,
the music end is hard to keep up. It's not like the
games.
PLAY METER: So, in terms of the number of
jukebox locations out there, there are substantially
less?
STORINO: Yes, but the activity in the locations you
do have is up. Where there is music, it is as good or
better than it ever was. The price of the play is
more now too. We're two-for -a-quarter in most
locations, and in some of them, we're one-for -a-
quarter. So that generates more revenue
PLAY METER: So the better pricing generate!:.
more revenue. Do you think there are less plays.
STORINO: Yes, there are. But when we go for
one -for -a-quarter, we go for one-for -a-quarter for
the first play, and for two quarters we give them
four plays . So that's a way we have of getting that
extra quarter into the machine. It's a way to
generate more play.
PLAY METER: Do you foresee any significant
breakthroughs in the music business?
STORINO: I gave that some serious consideration,
but I don't see any. They've tried the quad. And
that helped improve the sound in the location. But I
don't see any major changes. I know Wurlitzer has
tried the tape cassettes, but I'm happy with the
music business just the way it is.
PLA Y METER: What about the phonograph
manufacturers, do you feel that they are making
better equipment now.
PLAY METER: Yes, I feel the manufacturers are
making their equipment hold up a lot better than
they used to. The amount of service calls are
noticeably down. A lot of them have gone solid
tate. We used to go for a lot of tubes, we had a lot
of tube trouble . But ince they've come out with
olid state amplifiers and perfected them, that's
almo t non -exi tent now. And since they went to
solid tate . the machines themselves are better.
PLAY METER: What are your feelings about the
high cost of equipment?
STORINO: It tends for you to try and keep your
older equipment in a little better shape , to get a
little more life out of it. But you still need the new
equipment for your good locations. But the price is
getting ridiculous. Even with these pinball
machines , the price is getting out of sight.
PLAY METER: If the equipment wasn't so
expensive, you'd be buying more than you are right
now?
STORINO: Yes, but with the cost the way it is, we
buy just what we need to keep the routes going.
[Continued on page 78]
They play more
when they have
the right change ...
More change . .. more play . .. more
sales and profit for you !
A STANDARD Change-Maker is a convenient
on-the-spot source of coins that are needed
to operate games, vend ing machines and
amusement equ ipment. If they have the change
they 'll spend It! Standard Change-Makers has
been bu ilding quali ty change-makers for over
20 years and has models to fit your needs
perfectly. For information , call or write :
;j
tandard Change-Makers, Inc.
422 E. New York StreAt
Ind ianapo li s, Ind . 46202 • Te l. (317) 639-3423
District Sales & Service Office s:
Atlan ta· Boston. Chi cago . Denver. Detroit
• Houston . Los Angeles . New York .
Ph I/adelphi a . Pillsburgh •
Pompano Beach . San
Franc isco . Seattle .
51. Lou is. Montreal, Can.
Series 6502B
$1 BI/ I & Co in Changer
PREMIER
CHAMPIONSHIP
SOCCER TABLE
by Imperial Billiard Industries
Heavy Duty
Construction
All Parts
Available
Easy Play
Low Maintenance
Supply Catalog
Upon Request
Imperial Billiard Industries
East Coast Office: 550 Industrial Road
Carlstadt, N.J . 07072 • 201/ 935-9330
West
Coast Office: 2005 San Fernando Road
Los Angeles , Ca . 90065 . 213/ 221-1114
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