International Arcade Museum Library

***** DEVELOPMENT & TESTING SITE (development) *****

Play Meter

Issue: 1978 April 07 - Vol 4 Num 7 - Page 90

PDF File Only


cOin
operated





Coin Mete rs
Coin Chutes
Locks
Timers
Rotary
Switches
• Custom
Designs
GREENWALD INDUSTRIES
~_""'_-'- l C-tlooc
~
I)I()~.....".".,
Or
New~
11231
(212) 4
International Billiard Corp.
of Plainfield, N.J. 07062
Making The Best--
The Word Gets Around
MANUFACTURERS
OF QUALITY
BILLIARD TABLE
COIN OPERATED
HOM E . PROFESSIONAl
Co ronet S eries
Avail .: 6'. 7' . S' & Reg . S'
sizes
trick quality control on
International's all wood .
service free constructed
table is just one reason
why. Making the be&t . th e
word gets around!
INT ERNAT IONAL B IL LIARD CORP.
OF PLAINFIELD. N.J . 07062
1216·42 outh Avenue Plainfield . N.J . 201 ·757·6950
Cable: Billiard
94
PLA Y MET,ER: Your complaint seems to be that
you don't think the games are being tested enough .
PANITZ: Right. I realize they have to make
equipment, but I do believe there must be some
sort of meeting halfway. At this stage down the
line, we should be more sophisticated. Yet, still the
basic gripes of a coin door and the problems of
banging a door to start games keep cropping up .
And then there's the grounding so the games don't
start by static electricity.
J
PLAY METE R: What else do you feel manu-
facturers should do to help you with your
equipment?
PANITZ: They should give us ammunition to fix
our equipment. Feed us schematics. Feed us
materials, at least then if we have somebody in our
shop who is capable of doing it, this would give us
the opportunity to do it rather than us having to call
them and having to do the whole thing over the
phone . I'm not saying we can fix everything, but at
least we should be given a fighting opportunity.
There's no reason for me to send the board back if I
have the people here to fix it . They should tell us
where to get the chips. They don't have to make
everything a mystery to us. We're in the dark and,
let's face it, if I have a hot piece that's down for two
weeks, I'm going to be mad as far as that
manufacturer is concerned. We have to get our
return back because of the type of equipment
coming in today and the cost of it.
PLA Y METER: How do you decide what games
you're going to buy for your arcades?
PANITZ: We usually buy one of each anyway, one
of every game that comes out unless it's from a
Mickey Mouse operation. I'm talking here about
both pinball and video. If someone comes out with a
game that looks too similar to something we already
have , then maybe we'll stay away. But we'll buy
almost every new pinball that comes out, and we'll
buy almost every new video from a reputable
manufacturer. And then if it proves to be
successful, we'll purchase even more . But there
again, with every new piece that comes out, t he
price goes up fifty or one hundred dollars; so you
have to be a little careful.
PLA Y METER: Do you feel that for the extra
money, you're getting more play appeal?
PANITZ: Yes and no . At first, it's like anything
else. It's new, it's novel, it's exciting. And many
times a new piece will come in and do good, but
many times at t he expense of an older piece . So
that's one of the tricks of the trade because we have
to keep infusing our businesses with new blood ,
which is the new equipment. If you don't, there's a
tendency to get into a rut ; and the only difference
between a rut and a grave is the sides. This rut is
the great problem we're facing today because of t he
High cost of equipment. Where before if I had five
or six or ten stores t hat would be good enough
stores, I'd buy five or six or ten pieces. But today
with the costs being so high , I have to be a magician
and juggle a little bit. The priority is different
because if I buy five or ten pieces at $1,500 or
$2,000, I've only got so much to work with. It's true
I would like to have a hot piece in all my locat ions,
but then where am I in six months?
PLA Y M ETER, April, 1978

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