Play Meter

continued from pag e 16
machines don 't get grimy; after all, a person who
puts a quarter into a machine is entitled to a
quarter's worth of play, and the machine should be
clean for him and function properly. But many
operators are hurting us aU because they do not run
clean stores. Their equipment looks bad, and other
people suffer because it reflects upon the entire
industry.
PLA Y METER: How often do you shop out your
machines?
PANITZ: Continuously . Once the playfields start
looking dirt y, they are cleaned continuously. And
the insides of the machine are also cleaned
continuously. We have the men at the stores do the
cleaning them elve .
PLA Y METER: Where do you find your managers?
PANITZ: We advertise for them. We try to get,
whenever po sible, a family man because I feel that
ometime he ha a little better understanding of
younger people. We also have younger people
helping out in the tore because we feel that they
can relate to the youth coming into the stores.
PLAY METER: Besides being a family man, what
I e ar e you looking for in your manager applicants?
PANITZ: Our manager should have managerial
ability in another field of endeavor because not
everyon i going to come from the same field. Of
co ur c, it' a plu to find omeone with technical
xperti e, but I can 't et t hose parameters when
hiring because omeone may be a good mechanic
and a poor manag r . If we can get omeone who is
bot h a good mechanic and a good manager, then
that's a plus for us. But you can't hold out for that
because a mechanic is a mechanic, and he's
interested in fixing machines. There could be a
storeful of people with problems, and he could be
spending his time behind a piece.
PLAY METER: Apparently you cater to a young
age group, as opposed to some arcade locations
which have gone for the older adult customers .
PANITZ: We try to appeal to the young adult, but
we get a cross-section of families in our malls. In all
our amusement centers, we put in kiddie rides.
Even though they might not earn as much as
pinball, we feel we need that exposure. And then,
to cater to the parents, we always put in something
like a biorhythm machine or a computer quiz or
another type of game like that. Also, the kiddie
ride are u ually in the front of the store. We also
have the vid 0 equipment in the front of the store,
and that help us entice adults. Sometimes with the
maU' permission, we can put machines in the mall.
And we find that machines like cartoon huts work
best there .
PLA Y METER: What are your usual working
hour ?
PANITZ: All hours . If a mall is open from ten to
ten, then we're open from ten to ten. Where we
have our own strip centers, we usually go from
eleven to eleven. Of course, when the mall closes,
you close unless there are facilities such as a theater
there in which case we might be able to stay open
an hour after the rest of the mall closes.
PLA Y METER: What is your policy on refunds?
PANITZ: We give it to them, absolutely. We put
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91