Play Meter

FROM THE EDITOR
CALENDAR
The world of entertainment spans a vast speetrum of endeavors.
From the motion picture world to the Walt Disney World, the name of
the game is the same-entertaining people.
Whether you are the president of MGM or an operator in Egypt,
your main objective is to entertain people. Motion pictures do this on
ceUuloid film, operators do it with machines.
Of utmost importance to any operator, no matter where he may be
located geographiea1ly, is the earning power and serviceability of a new
piece of equipment. Herein lies the essence of the coin-operated
entertainment world.
Thanks to innovative manufacturers, sensitive to the needs of
today's operators and players, and thanks to the rather discerning
attitude of today's operators toward new manufacturers, the industry
has reached a level of world-wide acceptance.
An age of enlightenment has come upon the industry, bringing with
it an era of enlightened thinking, improved technology, and better
business methods. The only thing standing in the way for today's
operators are the operators themselves. Outlandish loans, lopsided
commission arrangements, and old worn-out equipment have gone the
way of the dinosaurs. The sooner some operators realize that, the
better off the industry is going to be.
This month's issue takes on an international Oavor as we investigate
the global impact of the industry. Y ou'U hopscotch across the globe
with us as we take a look at machines, people, and companies that are
helping to make this "little" entertainment world of ours grow.
In this issue, we revisit a former Coinman of the Month, Vic Lesley,
who gives us the British view of the games picture. Our resident
pinbaU critic, Roger C. Sharpe analyzes the "whys and wherefores" of
American operators' reluctance to buy European. Managing Editor
David Pierson takes a somewhat tongue-in-cheek look at the world of
the game exporter. Play Meter's roving man-at-large, Ralph Lally,
visits the North Carolina state convention and brings back news of
some new games that are out there. There's also an interview with
Morris Nahum, a leading exporter of coin-operated amusement
machines, and even a tribute to Elvis. And there's plenty more.
incerely
c:~
September 16-18
Florida Amusement Merchandi-
sing Association , annual conven-
tion and trade show. Deauville
Hotel , Miami, FL.
September 22-24
West Virginia Music and Vending
Association , annual convention ,
Heart-O-Town Motor Inn,
Charleston, WV .
September 23-25
Wisconsin Music Merchants
Association, fall annual meeting,
Hilton Inn , Eau Claire, WI.
September 29-0ctober 1
Music Operators of Virginia ,
annual convention , Hyatt House,
Richmond , VA .
October 13-16
National Automatic Merchandi-
sing Association , annual conven-
tion and trade show. McCormick
Pl ace, Chicago, IL.
October 28-30
Amusement and Music Opera-
tors Association, annual conven-
tion and trade show . Conrad
Hilton Hotel, Chicago, IL.
November 18-20
International
Association
of
Amusement Parks and Attrac-
tions Exposition, Rivergate, New
Orleans, LA .
May 19-21 , 1978
The Music and Amusement
Association of New York, re-
gional convention and trade
show, Stevensville Country Club,
Swan Lake, NY .
Ralph . Lan II ,
Publi h r & ditor
4
September, 1977. PLA Y METER