Play Meter
Issue: 1977 September 14 - Vol 3 Num 18 - Page 2
Volume 3/No. 18
September 14, 1977
Staff
Publisher and Editor:
Ralph C. Lally II
Managing Editor:
David Pierson
CALENDAR
International Editor:
David Snook,
Editor, Coin Slot
Technical Editor:
Robin Minnear
Game Doctors
September 16-18
Florida Amusement Merchandising
Association, annual convention and
trade show. Deauville Hotel, Miami,
Correspondents :
Roger C. Sharpe
DickWelu
Mary Claire ·Biakeman
J.W. Sedlak
Randy Fromm
Art Direction :
Meyer Alewitz
Typography:
Skybird Typography
Circulation Manager:
Debbie Barnes
Advertising Representative:
Ralph C. Lally II
Advertising Production :
Don Randon
European Representative :
Esmay Leslie
Coin Industry Play Meter, September
14, 1977. Volume 3, No. 18.
Copyright 1977 by Skybird Publishing
Company. Full editions of Coin
Industry Play Meter are published
monthly the first Friday of the month.
The Update news edition is published
monthly, the third Friday of the
month. Publishing offices: 4136
Washington Ave., P.O. Box 24170,
New Orleans, La . 70184. Tel. 504/
827-0320. Printing offices: Gibbs
Inman Co., P.O. Box 32030, Louis-
ville, Ky. 40232. European Offices:
Play Meter Promotions, 15 Great
North Rd ., Brookmans Park, AL96Lb,
Hertfordshire, England . Subscription
rates: U.S. and Canada - $25; Europe
and Japan - $45; elsewhere - $50 .
One order multiple subscriptions: 2-9,
$20 each; 10-24, $17 each; 25 or
more, $15 each . Advertising rates
available on request . No part of
this magazine may be reproduced
without express permission . The
editors are not responsible for
unsolicited manuscripts .
Application to mail at second class
postage rates is pending at New
Orleans, La . and other mailing office .
Postmaster: Send form 3579 to Play
Meter, P.O. Box 24170, New Orleans,
La . 70184 .
Caras resign$ Fl.
fromAtari '
C. Marshall Caras has resigned his
position as director of marketing at
Atari to accept a position as vice
president of marketing at Gottlieb
Company.
Caras, who has been active in the
coin-operated game industry for
over twenty years, had joined Atari
earlier this year, leaving behind a
general manager position at Rowe
International in Dedham , Mass-
achusetts.
A graduate of Harvard University,
he holds a master of business
administration degree from that
school.
Caras has been actively involved
with the International Association of
Amusement Parks and Attractions.
Change company
reports growth
Changer Service, Inc. (CSI) of
Redwood City, California, a service
organization for coin and bill
changers, has reported its fourth
consecutive year of increase in the
compound average sales volume.
The firm , wh ich is only four years
old, experienced a 54 percent
increase in sales volume over the
previous year and a 41 percent
increase in the company's profit .
According to the firm's president,
Jim Sedam, the company antici-
pates another record year during
1977-78. This projection is based
upon CSI's expanded facilities,
increase in personnel, and a larger
range of services offered.
Changer Service has branch
offices in Redwood City, Atlanta,
and Dallas .
September 22-24
West Virginia Music and Vending
Associatior., annual convention,
Heort-0 -Tovvn Mot)r Inn, Charles-
ton, WV .
September 23-25
Wisconsin Music Merchants Asso-
ciation, fall annual meeting, Hilton
Inn, Eau Claire, WI.
September 29· October 1
Music Operators of Virginia , annual
convention , Hyatt House, Rich-
mond , VA .
October 8-9
The Coin Operated Industries of
Nebraska, meeting, Ramada Inn
Central, Omaha, Nebraska.
October 13-16
National Automatic Merchandising
Association, annual convention and
t rade show. McCormick Place,
Chicago, IL.
October 28-30
Amusement and Music Operators
Association , annual convention and
trade show. Conrad Hilton Hotel ,
Chicago, IL.
November 19-21
International Associa~ion of Amuse-
ment Parks c.nd Attr< 1ctions Exposi-
tion , Rivergete, New Orleans, LA.
January 24-26
Amusement
Trades
Exhibition
(A.T. E.), Alexandra Palace, North
London, England.
September 14, 1977
Staff
Publisher and Editor:
Ralph C. Lally II
Managing Editor:
David Pierson
CALENDAR
International Editor:
David Snook,
Editor, Coin Slot
Technical Editor:
Robin Minnear
Game Doctors
September 16-18
Florida Amusement Merchandising
Association, annual convention and
trade show. Deauville Hotel, Miami,
Correspondents :
Roger C. Sharpe
DickWelu
Mary Claire ·Biakeman
J.W. Sedlak
Randy Fromm
Art Direction :
Meyer Alewitz
Typography:
Skybird Typography
Circulation Manager:
Debbie Barnes
Advertising Representative:
Ralph C. Lally II
Advertising Production :
Don Randon
European Representative :
Esmay Leslie
Coin Industry Play Meter, September
14, 1977. Volume 3, No. 18.
Copyright 1977 by Skybird Publishing
Company. Full editions of Coin
Industry Play Meter are published
monthly the first Friday of the month.
The Update news edition is published
monthly, the third Friday of the
month. Publishing offices: 4136
Washington Ave., P.O. Box 24170,
New Orleans, La . 70184. Tel. 504/
827-0320. Printing offices: Gibbs
Inman Co., P.O. Box 32030, Louis-
ville, Ky. 40232. European Offices:
Play Meter Promotions, 15 Great
North Rd ., Brookmans Park, AL96Lb,
Hertfordshire, England . Subscription
rates: U.S. and Canada - $25; Europe
and Japan - $45; elsewhere - $50 .
One order multiple subscriptions: 2-9,
$20 each; 10-24, $17 each; 25 or
more, $15 each . Advertising rates
available on request . No part of
this magazine may be reproduced
without express permission . The
editors are not responsible for
unsolicited manuscripts .
Application to mail at second class
postage rates is pending at New
Orleans, La . and other mailing office .
Postmaster: Send form 3579 to Play
Meter, P.O. Box 24170, New Orleans,
La . 70184 .
Caras resign$ Fl.
fromAtari '
C. Marshall Caras has resigned his
position as director of marketing at
Atari to accept a position as vice
president of marketing at Gottlieb
Company.
Caras, who has been active in the
coin-operated game industry for
over twenty years, had joined Atari
earlier this year, leaving behind a
general manager position at Rowe
International in Dedham , Mass-
achusetts.
A graduate of Harvard University,
he holds a master of business
administration degree from that
school.
Caras has been actively involved
with the International Association of
Amusement Parks and Attractions.
Change company
reports growth
Changer Service, Inc. (CSI) of
Redwood City, California, a service
organization for coin and bill
changers, has reported its fourth
consecutive year of increase in the
compound average sales volume.
The firm , wh ich is only four years
old, experienced a 54 percent
increase in sales volume over the
previous year and a 41 percent
increase in the company's profit .
According to the firm's president,
Jim Sedam, the company antici-
pates another record year during
1977-78. This projection is based
upon CSI's expanded facilities,
increase in personnel, and a larger
range of services offered.
Changer Service has branch
offices in Redwood City, Atlanta,
and Dallas .
September 22-24
West Virginia Music and Vending
Associatior., annual convention,
Heort-0 -Tovvn Mot)r Inn, Charles-
ton, WV .
September 23-25
Wisconsin Music Merchants Asso-
ciation, fall annual meeting, Hilton
Inn, Eau Claire, WI.
September 29· October 1
Music Operators of Virginia , annual
convention , Hyatt House, Rich-
mond , VA .
October 8-9
The Coin Operated Industries of
Nebraska, meeting, Ramada Inn
Central, Omaha, Nebraska.
October 13-16
National Automatic Merchandising
Association, annual convention and
t rade show. McCormick Place,
Chicago, IL.
October 28-30
Amusement and Music Operators
Association , annual convention and
trade show. Conrad Hilton Hotel ,
Chicago, IL.
November 19-21
International Associa~ion of Amuse-
ment Parks c.nd Attr< 1ctions Exposi-
tion , Rivergete, New Orleans, LA.
January 24-26
Amusement
Trades
Exhibition
(A.T. E.), Alexandra Palace, North
London, England.
Future scanning projects are planned by the International Arcade Museum Library (IAML).