Play Meter

.'
C.A.
Robinson
hosts servic.
school
Wildcat's chemicals
Wildcat Chemical Co. Inc. is a
fairly new company in the vending
industry having had its start some 5
years ago . At that time a large
vending operator in Fort W orth
suggested that Wildcat produce a
silicone designed for the new
foosball market . Until that time,
Wildcat had been manufacturing
exclusively for the industrial market .
After testing numerous formulas,
Wildcat finally came up with the
formula that it felt produced the
desired results. The product was so
effective that Dynamo made ar-
rangements to put a can of Wildcat
Foosball Silicone in every table that
was shipped from the factory. The
story unfolds with a snowball effect
in that several foosball manufactur-
ers followed Dynamo's lead of
placing W ildcat Foosball Silicone
into their tables. And Wildcat
Chemical Co . found itself in the
vending industry.
Joe Peters, president of Wildcat
Chemical Co ., talks daily with
operators and distributors across
the nation with an eye toward new
products for the coin industry.
Says Peters, "I ' m not interested
in mass production of a mUlti-pur-
pose cleaning product. Any product
that W ildcat manufactures is for a
specific purpose relating to one or
more vending machines. I feel that
we are as responsible to the industry
as any machine manufacturer. I
believe that t he manufacturers
recognize this and that is why so
many of them work so closely with
us . "
many of them work so closely with
us. "
Wildcat's #125 Pinball Playfield
Cleaner, for instance, was develop-
ed to help the operator keep his pin
playfields clean. He realizes that a
clean machine is going to get more
play and make him more money.
Periodic maintenance with #125 will
keep the playfield in excellent
cond ition thu s bringing a higher
resale value when you decide to sell
a machine, Peters added .
Bally is one pinball manufacturer
that has recently recommended
#125. " It is truly through Bally's
efforts that Wildcat has now
become an international company,"
acknowledged Peters. " Within the
next few months we will have our
distributors in overseas markets
stocked and ready to roll. "
Wildcat Chemical Company re-
cently moved into its new plant at
1349 East Seminary Drive, Fort
Worth , Texas. The new plant has
given them the expanded manu-
facturing facility to keep up with the
ever growing needs of our industry.
Peters has even added a special
room built next to his office, his own
private arcade .
At the AMOA (booth #42)
Wildcat will be introducing a new
line . Although they will still have
their complete aerosol line many of
their products will now be available
in super spray mist. The super spray
mist was designed to keep in line
with the need for environmental
protection.
C.A . Robinson Distributing of L
Angeles hosted yet another servi
school recently, this one for instru
tion on Time 2000, Atari's solid sta
pinball game.
Fred McCord of Atari was th
teacher of the two-day seminar
Other Atari representatives were Gi
Williams, Frank Ballouz, Don Os·
borne, Eddie Boasberg, Don Smith,
Ph il Stewart, and Dave Tucker.
Representing the host distributor,
C.A. Robinson at the school were
Leah and AI Bettelman , Hank
Tronick, Ira Bettelman , and Sandy
Bettelman. The attendance for the
two days of the school was listed at
300.
Atari
magic show
Atari will be presenting a magic
show at the AMOA th is year . They
will feature the preview of seven
new adventures into coin-op amuse-
ment. In addition, on Saturday,
October 29, you can meet Atari's
surprise master of magic at the Atari
booths in t he West Room of the
Conrad Hilton (16-23 and 26-33l.
The stars of the show w ill include
A irborne Avenger, Atari' s most
exciting pinball game yet; Destroy-
er, a one-player video sea action
ga me; Starship I, the cosmic battle
game that has already surpassed
many income records; Super Bug,
t he new, challenging rally racing
game; and many more new and
exciting produ cts will be introduced .
There w ill be some of the other
current popular games on display as
well , such as Breakout, Sprint 2,
and Time 2000 .
The magic show will continue at
the IAAPA in New Orleans, where
Atari will introduce for the first time
a completely new concept in
coin -operated amusement . This
spectacular premier attraction is
certain to " mystify" the industry.