International Arcade Museum Library

***** DEVELOPMENT & TESTING SITE (development) *****

Play Meter

Issue: 1977 December - Vol 3 Num 23 - Page 17

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OPERATING
Japanese Show-- much the same
Ira Bettleman, president of C.A .
Robinson , Co. Inc. of Los Angeles,
who recently attended the three-day
Japanese Coin Machine Show in
October, said he was impressed by
the high percentage of games that
were applicable in the United
States.
" It became apparent at the
show," he said , " how really closely
aligned our likes are . What they
liked at their show is what we liked
at our show (A.M.O .A .).
" He told PLAY METER that he
was surprised by the amount of
games that took up a lot of square
footage, but he added that many of
the same games that got a good
reception at the A.M.O.A. show got
good receptions at the Japanese
show. Among these were Sega's
Heli Shooter and Nintendo's Battle
Shark . He also said that many of the
Japanese-made games closely re-
semble in playability and thematic
design the more popular games that
appeared at the American show.
Attendance at the show, he
estimated, was roughly half that at
the A .M .O.A. The show was held in
Tokyo's Harumi Convention Center
and drew its heaviest attendance
from operators from Japan and
neighboring
countries.
Foreign
manufacturers were well represent-
ed at the show, however, and
among those whose games were on
display at the Tokyo event were
Midway, Bally, Atari , Allied Leisure,
Exidy, NSM, and Sega.
Dick Estey, Canteen Company of
Oregon, Portland (third from left),
was elected chairman of the board
of directors of the National Auto-
matic Merchandising Association
(NAMA) at its recent convention.
Other new officers are (from left)
Allan P. Lucht, Paul F. McClinton,
and John B. Edgerton, Jr. All will
begin their terms of office on
January 1, 1978.
;hootout
nights . Finalists also win a custom-
ized Super Shooter jeans outfit from
Faded Glory.
The top ten winners in the finals
win prizes.
Sixth through tenth-places will
receive a sports package from AMF
Voit . Fourth and fifth places will
receive a home video system with a
cassette library from Bally.
The third-place winner will get a
Datsun B-210 GX automobile and a
Bally home pinball game. The
second-prize winner will receive a
Datsun 200 SX automobile and a
Bally home pinball game . And the
national pinball champion will re-
ceive for his effort a Datsun 280 Z
auto, along with the Bally coin-
operated game that the tournament
was won on .
William T. O'Donnell, president of Bally Manufacturing (centerl,
welcomes the first contestant to enter the First National Pinball
Tournament at the Aladdin's Castle Family Entertainment Center in the
Harlem-Irving Shopping Center in Norridge, Illinois. Jules Millman,
president of Aladdin 's Castle, Inc., a wholly-owned subsidiary of Bally
(left), looks on as the contestant's daughter seems ready to get the
talking over with and the competition underway.

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