Play Meter

Coin man
Most amusement
sales are impulse
sales.
(Continued from page 18)
You can encourage
those impulses
by making
correct change
easily available.
People who use coin-operated games, vending
machines and amusement equipment always need
change . If there's an easy source of change
handy, they not only buy, but they buy mo re.
Dependable STANDARD Bill and Coin Changers
can provide that needed change , safely and inex-
pensively. Call or write for full information
today. You 'll increase both sales and profits.
;j
tandard Ch ange-Makers, Inc.
422 E. New York Street
Ind ianapolis, Ind iana 46202
Tel. (3 17) 639-3423
18 District OHlces th roughout U.S. and Canada to serve you .
"'if ,I,..,:
~.i·&Il1ai
.,.
say
SUPER FAST
0
SUPER FUN
"Air Hi-LF'
PULSATING ACTION in an
AIR CUSHION GAME
• Plays From One End
• Place Against a Wall
• Maximum Play -
Minimum Space
Now on location -
a reported super
earner. Players
quickly recognize
this newest second
generation
Air Game.
54
YODLIN : Rig ht now some are part ner s hips and
some are corporations .
PLA Y METER: But t her 're epar ate ent ities?
YODLIN: T hey' re epar ate .
P LA Y METER What do you do about t ransferring
equipment from one ent ity t o anot her? Do you have
an inte rn al bookkeeping system?
YODLIN: We eit her wap or we sell t o each other.
PLAY METER: But your accoun ta nt has to watch
your fi xed as et as t hey go from one operation to
anothe r?
YODLIN: Yes, and he must g uide me if t here's an
imbalance .
PLAY METER: Do yo u t hink t her e's a differe nt
balance in e quipm ent , depending on t he type of
playe r , t ransient as opposed to regul ar ?
YODLIN: Absolutely.
PLA Y METER: What is t he balance?
YODLIN: I t hink it's mor e by ar ea and t he type of
people in t he area and t heir like and dislikes. For
inst ance, in Nort hs hore , I could not s urvive wit hout
pinball beca u e whe n we are r easonably slow, t he
ba ic action ta ke place wit h pin balls in tead of t he
faste r g ro ing machine, which ar e t he arcade.
PLA Y METER: In other word , do you say your
regul ar players go to t he pin balls?
YODLIN: Yes.
PLA Y METER: And your t r ansient player will pl ay
t he pin ball , but he will go after t he big money
gobbler , t he big new excit ing ty pe of game?
YODLIN: T he t ran ie nt immediately goes to t he
arcade piece and he is ent hralled by what he ees
beca u e it i omethin g he has never ee n before.
Eac h new piece t hat come out, make t he previous
piece look like a dud . It' fa nta tic.
PLAY METER: Would you consider t his to be a
rule of t humb : In t r an ient location , people ar e
attracted by t he heavy, fast earn er and in regu lar
location , wher e you have regular players, t hey'll
have empha i on t he pin ta ble t he n?
YODLIN: Ye . T hey do par t icipate in both ty pes of
quipment, but two -t hird s or better of t hei r cash
does come directly from pin ball.
PLAY METER: Do yo u fi nd a ny of t he em ployes,
older or younger e mpl oyes of t he store in t he mall
it elf, are your patron ?
YODLI N: Ye .
PLA Y METER: What about t he older people? Do
you get any of t he g r ay haired et who have never
been ex po ed to a pin ball and a lways t hought it was
orn e di rty da r k room ty pe of operatio n?
YODLIN: We realize t hat we have an image to live
down, but hav ing dealt wit h kid in t he Kiddie
Tow n oper ation for 17 years of my life and of cou rse
two years previou to t hat at Revere Beach , I
reali ze t hat if I have eli nte le t hat is ab u ive and
w hatnot, it is up to me to ee t hat t hey don't come
in agai n in a way t hat does not bring discredit upon