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September, 1975
PLAI' ItIETER
Volume 1 / No 9
·ID®O .
features
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Forty Years of Boogie Woogie
27
David C. Rockola expanded his business in the depths of
the Great Depression . as tou nding everyone in the
business world . His expansion worked . however . and
produced a long line of fine automatic phonographs .
Play Meter takes a look at the development of the
Rock -Ola Manufacturing Corp . in words and pictures .
Foos Your Profits
MEMBER
staff
34
Editor and Publisher Ralph C. Lally II offers some tips on
how to im prove yo ur overall profits and your table soccer
profits in particular . Based on his experiences. he
presen ts detailed guidelines on how to run a table soccer
tournament . complete w ith a se t of sample rules and
regula tion s.
departments
From the Editor ... ......... ......... ............... .... .. 9
Editorial .. ......... ....... .. ......... ............ ..... .. 10
Mailbox ....... ... ............. .... ... ... .. .... ... .... .. 11
Coinman of the Month ... .... ... .... .... ... ... _ ..... ... . 13
Len Schne ller on promotion
Operating .. ...... ..... .. ....... : ............... ........ 18
Losing a location
Distributing .... .. ........ ...... ... .. ....... ....... ... .. 21
The Rowe-Trimount party
Editor and Publisher :
Ralph C. Lally II
Associa te Editor :
Sonny Albarado
Editorial Assistant :
Del Leggett
International Editor :
David Snook
East Coast Contribu ting Editor :
Robert E. Haim
Technical Editor : Perry E. Mil ler
Art Direc tor :
Roy W illis
Production Assistants :
Steve Heber t
Lynn Zielinski
Edd ie Brosse tte
Circulation Manager :
Carol P. Lally
Typography :
Adcom
Skybird Typography
Adverti Sing Representative :
Ralph C. Lally II
Credits: 'The 120,000 Shot, .. cover photo,
"Foos Your Profits" photo. "New Eng -
land Holiday" photos , "Players Strain
Eyes" photos, all by Ralph C. Lally 1/;
"Coin man .. photos, Son ny Albarado and
Ralph Lally; " Forty Years of Boogie
Woogie, .. courtesy of Joe Senesac/ Rock·
Ola Mfg. Corp . ; International News
photos, courtesy David Snook / Coin Slot.
Pocket Change ... ....... ..... .... ... ........... ..... ... 24
Music Programming ..... ..... ...... ....... ..... ... .. 32-37
Our own JB Award choices
Technical Topics ........... .... ... ..... .... ... .. ... .... 39
Manufacturing ...... ........ ....... ... ...... ... ... .. ... 45
The soccer tourney
International News .. ..... ... ... ..... .... ..... ... .. ..... 48
On the Move ................... .... ...... .... ... .... ... 51
New Products ....... ...... ........ .. ......... .. ....... . 54
Classified .. ... .... ....... .... ...... ..... ... ...... .... .. 56
PLAY METER . September 1975. Volume
1. Number 9. Publishing Offices. 4136
Washington Ave . . P.O. Box 24170. New
Orlean s. La . 70184 . Telephon e (504)
827-0320. Print ing Offices. Franklin Prin t-
ing Co .. 209 Magazine St. . New Orleans.
La . Controlled circulat ion at New Orleans.
La . Subscription rates : U.S. and Canada --
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$40. Multiple subscriptions (ordered at one
time!: 2-9. $17 each ; 10' 24. $15 each ; 25 or
more. $10 each . Advertising rates on
request. Copyright 1975 by Skybird Pub-
lishing Company . No part of this magazine
may be re produ ce d w i thout express
perm issio n . Th e tr ademarks . PLAY
METER and COIN INDUSTRY PLA Y
METER. are reg istered . The editors are not
responsible for unsolicited contributions .
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