Play Meter

(Cont in u ed )
that make it hard, if not impossible,
for a location owner to refuse.
Electro-Motion, Inc. recently intro-
duced a new video cocktail table fea -
turing copper lam inate si d ing to help
enhance the already-popular cocktail
table design .
.. Just look at it," said Eugene
Sm ith, a firm vice pres ident. "A loca-
tion owner just can't seriously tell an
operator that the table is not attractive
enough for h is location. I t enhances
decor, rather than takes away from
it . "
Smith's remarks are true of many
of t he new models being introduced
today, from video cocktail tables to
table soccer tables to console cab inet
phonographs now on the market.
The upcoming promot ion be ing
p I a n ned by Bally Manufacturing
Corporation in conjunct ion w ith Co-
lumbia Pictures and Polydor Records,
in which Ball y is introducing a new
f lipper game called "Wizard " and pat-
terned after the movie "Tommy" is
another example of manufacturers'
sales initiative.
The Bally promotion is aimed , in
part, at entrenching flipper games
deeper into the ever yday life of Ameri -
cans. The mov ie, which is expected to
be a box office record breaker, will
def initely help the cause of Bally and
others.
It may also help flipper games to
clear some of the lingering social
hurdles that still rather myster iously
face the amusement industry. (See
related story in distributing section.)
The accompl ishments of manu-
facturers who are seeking new markets
for the ir products are everywhere, and
it appears now that the sky may
indeed be the limit. One manufactu rer
we spoke to recently (who asked us
not to mention his company or hiS
product by name until the agreement
is finalized) is negotiating with major
airlines to install his machines on
overseas flights. D iversification, you
sa y? We've got it. And the bus iness
boost of that new diversification is just
beginning to be fe lt.
our d ivision as step-children of the
trade.
Therefore, we wish to take this
opportun ity to congratulate you on
PLAY METER , and all the valuable
and interesting informat ion it affords
us.
Victor Conte, Sr., Chairman
Victor Conte Sales Inc.
Utica, N. Y .
IContinued From Page 101
Congratulations, after reading the
first issue of Play Meter, I hope for the
continued success of Play Meter. We
definitely have a need for a magazine of
this type which represents our industry.
BLACKHAWK MUSIC CO ., INC .
George W . Wooldridge , Pres .
After 4 % decades of operating and
later distributing coin -operated equip-
ment, it is refreshinq to f ind a iournal
dedicated to
industry only .
the
coin
amusement
For yea rs we have been confined to
the back page or two of journals
cover ing a related industry , treating
Mali
The Henry W. T. Mali & Co . Inc.
257 Park Ave. South
I just had to write you in regard to
the cover picture of the Jan uary issue
of Play Meter. The cash box which
you show has to have over $1 ,000 in
it. I n addition, the owner of that cash
box would in no way let it get filled
that much without be ing collected.
Now my reason for writing is you
know how robbery-prone our bus iness
is let alone advertising it. Anyone
. Iooking at that picture if they don ' t
have them already would certainly get
ideas to rob it.
Th is picture distr ibuted is not a
good idea; but I must say, the one on
page 7 was a good choice and certainly
as asset to any industry.
Very truly yours,
Tom Rossi,
Jon-Ray Vending Co _
Riverside, N _J.
Industry Asset?
Art'lli !Iou lillt'Trslnl
IiI HIOTt' HlqjOT Tdutl u(,(,01l11ls?
AIIJIJIA'H..J.1IA
('(Ill Itt'lp !I()U_
Billiard Cloth
tyle 20-Plain, Style 920-Backed
Fabrics developed pecifically for
coin-operated tables_
New York, NY 10010
(212) 475-4960
Available through your distributor,
PlAt' Itf£TER
14