Play Meter

FAMILY~
+un Cen~r
The image problem:
M OA goes after a clean slate
Th e image of th e mu ic and ga m es industry, lo ng
a pa inful th orn in the side o f o pe rators, distributo rs
a nd ma nufac turers ae ro th e na ti o n will attrac t a
lo t of a tte nti on b y MOA during the upco ming yea r.
MOA will co nce ntra te heaviJy o n upgra ding
publi c rapport for the indu stry durin g 1975, MOA
Exec utive Vi ce Pre ide nt Fred Gra nger aid in an
interview with Play Me ter o n th e fl oor of th e ] 974
co nve ntio n in Chicago.
Upgrading th e industry 's image, f, course, has
a ttrac ted th e watchful eye of th e MOA before. But
with a major vic t o r y in th e co pyright ba ttle
a pparen tly behind th pare nt orga niza ti o n, more
tim e will lik ely be ava il a ble to devote to the im age
pro bl m.
'We always have to face up to th e fact th at th ere
is an image pro blem in o ur industr y,' Granger a id.
'O ne of th
reason we work 0 hard o n o ur
grassroot ca mpa ign durin g legislat ive ba ttl es lik e
the co p y right royalt y o ne i to overcome a n y Im age
di sa dvan tage .
" I kn ow it o und lik e a clic he, but jukebox
people aren t really any different than th e peo ple
who run a hardware tore or a furniture sto re or
anyt hin g e l e," Granger a id. He refe rred to a n
" out-d a ted frame of refe re nce - yo u kn ow, this idea
that began bac k 30 cars ago when peo pl e had
illegal lot machine, a nd tried to co ntro l locatio n
owners, a nd thi kind of thin g."
G e ne rall y, th o ugh , Granger voiced optimi m in
th e fight t o gain universa l res pec tability for the
mu ic and ga me industry, and he credit s everaJ
fav o ra ble fa ctor as instrumental in a long-ra nge
victo ry in th a t battle .
He said a you nger genera tion which ' does n ' t take
9