Play Meter

Ilia
Here it
•
IS ...
A n~w service designed to help PLay Me h r readers contact magazine
advertisers for complete information on their products was announced this
month by Ralph C. Lally II, PLay M e te r editor and publisher.
"We think this new reader service card is one of our most important steps
to date," Lally said. "It is not only a great help to our advertisers, but to our
readers as well."
The reader service card is a cardboard insert in this month's issue, and will
appear every month, Lally said. It is designed to make ordering specifications
on equipment an extremely simple task, he added.
-
and how it works ...
Here's how the reader service card works: At the bottom of each
advertisement appearing in PLay AJe ter is a phrase instructing the reader of
which number to circle on the reader service card. For example: "Circle
number 12 on the reader service card." A reader wanting to know more
about the product advertised simply has to circle number 12 on the card, fill
out the information blank, tear it out of the magazine arid mail it to Play
Meter. The magazine will then forward the card, with the reader's name and
address, to the advertiser. The advertiser will then follow up by sending
information on the product requested back to the reader.
"The process should take less than 10 days," Lally said, "and we hope our
readers will make use of the new service often."
Lally said the reader service card is just another example of the "total
service" the music and games industry's newest and most progressive
magazine offers to its readers and advertisers. He added that magazine
readers can expect other such innovative services in coming months from
Play Me ter.