Play Meter

nex t month
We ho pe yo u've e njoyed ur fir st iss ue o f Play
Me ter m agaz in e, a nd th a t yo u b en e fitte d fro m ur
ed ito ria l a pproac h . We re addin g a new a ngle to
mu sic a nd ga m e re p rting turn ing o ur a tte nt io n
aw ay fr o m pre pa red o mp any s ta te m e nt a nd de-
vo tin g it ins tea d to wh a t we fee l i m ore mea t y
ubjec t m atter f mo re rea l va lu e to y u - th
bu sin e ma n.
We feel thi n w a pproac h fall in lin with m o re
progre ive busine a nd trad e j o urn a li m. f c urse,
th e research r quired fo r this type o f rep ortin g
require mu ch mo re tim e and e ff rt fro m o ur ta ff,
but it is o ur in te ntio n to o ffer t he mu ic a nd ga mes
industr y a publi ca ti n it ca n b o th be pro ud o f and
be ne fit fr o m. Beca u e, fra nkl y, w kn w th a t o nly
b y acc mpli hin g th at goa l ca n o ur publi cati n b e
ucce ful.
Here' a a mpling o f wha t we II o ff r yo u in n e t
mo nth 's Play Met r:
BU YER
G U IDE - Ev er o pera to r loo k fo r
different ph o nogra ph pec ifica ti o ns ·hen he is in
th e m ar ke t ~ r new quipm e nt , a nd matc hing th e
right j uk e box with th e right I ca tio n i o ft e n th e
differe nce be twee n pro fit and 10 s. In ur J a nu ary
iss ue, w will ffe r a co mpari n o f pe ifica ti o n o n
all ] 975 m d Is, usin g cha rt a nd ph to .
M A HI ND IGHT - Play Met er loo k a t th e
lig hter side o f th e M A Co nve nti o n with a wo rd s-
a nd-pictures fea ture a bo ut th e peo ple who w ere
th ere a nd th e perh aps les -signifi ca nt but urely
no t w o rth y ' un c heduled ' ha ppe ning · a t th e sh o w.
Play Me ter's ro ving ph o to graph r and regula r s ta ff
will combin e e ffo rts n thi o ne.
PR F IT
UTL
K 75 - A far-r aching p ee k
int o th new y a r and wh at it h Id s in tore fo r
video
(Co nt . fro m Page 17 )
"Who knows now?" Portale asked.
"We'll be in a much better si tuat ion to
say where we're go ing in that rea lm
next yea r. How w ell the games w ill
hold up, and what will happen to th eir
re-sal e value, is st ill an un-answered
quest ion in the industry."
Some d istr ibutor s took a bright
view of the video game market.
" The games are becom ing more and
more soph ist icated ," sa id Harry Baroff
w i th Rowe Inter nat ional in Memph is.
"The new games that have come out in
the recent past have been good games
and have been received fa irly w ell."
But Baroff said the introduct ion of
52
mu sic a nd ga m e ma nufac turer di tr ibu tor a nd
perato r. Play Me ter ta kes a ta b at cI aring up
o m of th e m ys tery urro und ing th e nea r futu re,
and t he projec ted rigin of major pr fit ar as fo r the
o ming yea r.
M U I - T HE H EA RTF A G
R UTE -
A urvey-sto r o n t he vita l r Ie m u ic p lay in an y
ucces ful ro ute o p ra ti n. A imed at aiding o per-
a t r in d ete rmin ing j u t ho w hea lt hy thei r re pec-
tive rou te a re, an d wh at t h e can do to ma ke th m
eve n str ng r.
E XPAN ED
O VERA G E - Play Meter wi ll
ex pa nd it regul a r de par tme nta l c ve rage in ma n
area ne t mo nth . There w ill be mo re ve nding n w ,
resea rched by a eas ned pro fess i na l in ve ndi ng
re p rtin g · th re will be a a le nd ar o f imp ort ant
upc min g trad
h ws,
nve nt ions an d ervlce
sc h I , a nd mu ch , mu c h mo re.
IN C MING I SUES Play Me te r w ill di ve into
m any a rea
f va lu to th e e nt ire industr y. We II
have featur
o n ma inta in ing and selec tin g th e
pro per too l fo r m aking ervi e bo th ea ier a nd m or
e ffi cie nt · a n in-de pt h loo k at wh at a fety m easu re
yo u
an u
in yo ur o pera ti o n t
keep yo ur
emp lo yee ho ne t a nd y ur in co m e a fe; a nd ma ny ,
m a ny m o r fea tures o n a wide va rie t y of subj ec t o f
intere t to al l face t f t he indu str y.
UB CR I BE to Pla y Me te r no w ! T a ke a dv antage
o f th e I w intro du cto ry ra tes wh ile yo u rea p the
d ivid nd o f th e m t pr )gre iv e mu ic an d ga me
pub lica tio n ever . And feci free to ca ll o n u wi th an y
qu estio ns yo u 'd like u to fo ll o w up o n. Ou r rea der
are th e bac kbo ne o f ur m agazin e, an d we wa nt to
erve yo u.
new video games has caught some
operators off-guard, and he sa id ma in-
tenance of the pr inted circu it boards
requi res som e new techn iques in eng in-
eer ing.
Many establ ished operator s are
shy ing away f rom th e computer-type
or PC games, BaraH said, because they
have ne ither the exper ience nor the
background fo r ma inta in ing them .
"They 're u sed to work ing on a
mach ine w ith ba si c mechan ical prob-
lem s. The new er operator, though, has
the more forward look and is more up
on the electron ics of th e new ma-
ch ines. But naturally, even th e most
progressi ve ope rators must depend on
the d istribu tor s and the manufac turers
for gu idance," Ba roff sa id.
" New video equ ipment is exp en-
si ve, but th is is th e way th e indu str y is
po int ing, and I think it ha s a great
future," Ba roH added .
•••
South D ako ta Distributor
Hosts Coin Mach ine Show
Tom Hata and D ick Linkens, f ie ld
representat i ves of Bally Manufactur ing
Corporat ion , Ch icago, conducted a ser-
vice school on Octo ber 12 and 13 in
headquarters of J-Mak D istr ibuto rs,
Rapid City, Sou th Dakota .
The sem inar wa s in conjunct ion
w ith a showing of equ ipment de-
scribed as a prev iew of M .O.A . Expo '
'74 in Ch icago, November 1, 2, 3.