Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
he's not even inside your door
. . . y e t she's SOLD!
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BRAND NAMES
FOUNDATION
INCORPORATED
A Non- Profit Educational Foundation
37 West 57 Street, New York 19, N. Y.
She's a lady with a mission, and her mind's made up.
She's just one of millions of pre-sold shoppers who, surveys
show, prefer products with familiar brand names, 8 to 1. She
invests in what she knows, certain of good return for her money.
You benefit many ways by promoting products with trusted
brand names. Your losses are fewer because responsible manu-
facturers make good on adjustments; your sales costs are lower
because of consumer acceptance ahead of time; and your good
will is established by quality stocks.
She's headed your way because you feature the brands she
believes in. Mighty smart of you both!
How do YOU push the brands that boost your business? Your method
could win you national attention and local prestige in the Brand Name
Retailer-of-the-Year competition. Write for details.
FOR THE BUSINESS YOU WANT, PROMOTE THE BRANDS THEY
THE MUSIC TRADE REVIEW, SEPTEMBER, 1954
WANT
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