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formed an industry promotion commit-
tee to increase piano sales by helping
retail dealers at the local level. "This
embraces." said he. ''such matters as
sales training for retail salesmen, sug-
gested displays of pianos, more product
information for the retail salesmen and
a fuller understanding of the function
of the piano as the basic musical instru-
ment. We hope to stress 'point of sale'
materials such as card displays, etc."
President's Letter; Godfrey Plaque
Also at the Opening Luncheon, Presi-
dent Wells read a letter from President
Dwight D. Eisenhower, a reproduction
of which appears herewith, and he also
read a citation signed by himself and
William H. Card. Executive Secretary
of the N.A.M.M., and illuminated on
parchment, mounted in a plaque under
glass, which will be presented as fol-
lows to Arthur M. Godfrey: "To Arthur
M. Godfrey, whose music, manner and
easy charm have won millions of fans
and millions of friends for music; who
has shown that music is truly a part of
life and that the world of music is one
which can be entered easily by anyone
at any time; for the joy he has brought
to the hearts of so many, the warmth
he has imparted to their lives, and for
his untiring devotion to the cause of
music and goodwill among the people,
we tender this tribute of grateful ap-
preciation, presented at Chicago this
twelfth day of July, 1954, National As-
sociation of Music Merchants."
Mr. Wells stated that due to the fact
that Mr. Godfrey was unavoidably de-
tained and could not attend the lunch-
eon, the presentation would be made at
some future time.
a complete Hue of high grade
SPINET PIANOS
made by
GORDON
LAUGHEAD
COMPANY
Annual Breakfast Meeting
The breakfast m e e t i n g of the
N.A.M.M. members held in the ball-
room of the Palmer House at 8 P.M.
on Tuesday. July 13th, proved to be a
tremendous success. President Wells in
his opening remarks commented on the
fact that there were more dealers at-
tending the meeting than ever in the
history of the organization, which is 53
years old. It was announced that over
240 dealers were present.
As is customary, at this meeting 8
Directors were elected, and this year
the Directors for a 3-year term are: S.
H. Almanrode, J. & S. Music Co..
Shreveport. La.; W. H. Beasley, Whittle
Music Co., Dallas. Texas.; L. A. Cheno-
weth, Chenoweth & Green Music Co.,
Enid, Okla.; R. Gregory Durham, Lyon
& Healy, Inc., Chicago. 111.; Ted Kor-
ten's. Longview, Wash.; J. A. McClana-
THE MUSIC TRADE REVIEW, AUGUST, 1954
EXOTIC FINISHES:
MAHOGANY
WALNUT
BLOND MAHOGANY
LIMED OAK
EBONY
MAPLE
FRUITWOOD
AN INDEPENDENT COMPANY • GOR0ON LAU6HEA0. OWNER AND MANA6E*
STYLE C
GORDON
LAUGHEAD
factor/ • GRAND HAVEN, MICHIGAN
COMPANY