Music Trade Review
Issue: 1954 Vol. 113 N. 5 - Page 20
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Miller Printing Machinery Co. Wins
First Prize in AMC Adv. Award Contest
The Miller Printing Machinery Co.,
of Pittsburgh, Pa., has been awarded
first prize in the 1953 American Music
Conference Advertising Award contest,
sponsored by AMC to select the most
effective use of music as an advertis-
THE WINNING ADVERTISEMENT IN
THE FOURTH ANNUAL AMC CONTEST
ing theme for non-musical products
and services.
The Miller ad. featuring a photo-
graph of a conductor's hands against a
black background to illustrate the
quality of the Miller letterpress process,
was prepared by W. T. Clawson, Miller
advertising manager. This is the first
time in the four-year-old contest that
any prize has been awarded to a com-
pany not using the services of an ad-
vertising agency. Clawson is in charge
of all Miller advertising.
Six AMC citations were awarded:
First Prize—Miller Printing Machinery
Co. Special award for the advertising
manager or agency responsible for de-
veloping the ad—W. T. Clawson. Hon-
orable Mention—Westinghouse Electric
Company (Fuller & Smith & Ross.
Inc.), Blousemaker, Inc. (Hewitt, Ogil-
vy. Benson & Mather, Inc). Special
Recognition—The Hecht Co., Washing-
ton, D. C.; Standard Oil of California.
The Westinghouse ad pictured a
young cornetist perfecting his tone as
he grew; the ad featured fluorescent
bulbs and the caption read: "They'll
grow from this (struggling) cornetist)
to this (accomplished cornetist) before
20
your Westinghouse fluorescent lamp
burns out."
Blousemaker pictured four cotton
blouses with models playing stringed
instruments and titled "Blousemaker
variations on a shirt theme."
The Hecht Co. dedicated a full page
newspaper ad to music in schools,
encouraging residents of Washington to
''donate those idle musical instruments
to Washington's public school orches-
tras." The Standard Oil Company of
California also provided a public serv-
ice with its radio music series "The
Standard Hour and School Broadcast."
Although the two special recognition
programs were not created to sell
products, their excellent contribution to
the cause of music was deemed worthy
of merit by all the judges.
Other exceptional ads were entered
for Viyella (Hewitt, Ogilvy, Benson &
Mather, Inc.) ; Cheney, Greeff & Co.,
Inc., (Roy S. Durstine, Inc.) ; United
State Brewers Foundation, (J. Walter
Thompson Company), and the New
York News.
Dr. John C. Kendel, vice president
of AMC, said a record had been set
in participation again this year with
260 major ads submitted. Dr. Kendel
explained: "Since the award com pet i-
All advertising, using any media,
having a musical theme was eligible
except ads used to sell musical prod-
ucts and services.
The advertisement for the Crucible
Steel Co. of America (G. M. Basford
Co., agency) won the 1952 award. The
1951 award was won by New York
Life Insurance Co. (Compton Advertis-
ing, Inc.), and the 1950 award was
won by a series of the Green Giant
Company ads (Leo Burnett Co.)
Snyder Opens Piano Wareroom
and Factory in Montgomery, Ala.
Milton Snyder, who for many years
has conducted a retail piano wareroom
in the metropolitan area, has moved
to Montgomery. Ala. where he will op-
erate under the name of the Montgom-
ery Piano Factory at 1206 Houston
St. in that ctiy.
Besides handling the Kohler & Camp-
bell and Janssen pianos at retail, Mr.
Snyder states that he will conduct a
shop where used pianos will be rebuilt
and sold both wholesale and retail.
Edward Kravis Now Manager
of Jansen-Waters Warerooms
Edward Kravis has been appointed
manager of the Janssen-Horace Waters
retail factory wareroom at 237 East
23rd St., New York, succeeding W. D.
Schultz who recently resigned. Mr.
Kravis has been connected with the
w. T. CLAWSON
ADV. MGR. OF THE
MILLER PRINTING
MACHINERY CO.,
PITTSBURGH,
ACCEPTS A CITA-
TION FROM
MARION EGBERT,
AMC FIELDMAN, AS
DR. JOHN C. KENDEL,
LOOKS ON
tion began in 1950 we have noted a
remarkable increase in the use of musi-
cal themes. This is a natural result of
the tremendous growth of music in-
terest across the country."
Judges for the contest were: Harold
E. Green. Midwest Editor, Printers'
Ink; John W. Lane, formerly senior
Associate editor, Tide; Jack Graham,
managing editor, Advertising Age; and
Phiip Salisbury, editor, Sales Manage-
ment.
wareroom lor several years and is well-
known throughout the retail piano trade
in the metropolitan area.
Phonograph Mfg'er's Ass'n Moves
The Phonograph Manufacturers' As-
sociation, Inc. moved to a new location
on May 1st. The new address of this
association is 562 Fifth Ave. corner
of 46th St., New York 36, N. Y. and
the new phone number is Circle 6-
2940.
THE MUSIC TRADE REVIEW, MAY, 1954
Miller Printing Machinery Co. Wins
First Prize in AMC Adv. Award Contest
The Miller Printing Machinery Co.,
of Pittsburgh, Pa., has been awarded
first prize in the 1953 American Music
Conference Advertising Award contest,
sponsored by AMC to select the most
effective use of music as an advertis-
THE WINNING ADVERTISEMENT IN
THE FOURTH ANNUAL AMC CONTEST
ing theme for non-musical products
and services.
The Miller ad. featuring a photo-
graph of a conductor's hands against a
black background to illustrate the
quality of the Miller letterpress process,
was prepared by W. T. Clawson, Miller
advertising manager. This is the first
time in the four-year-old contest that
any prize has been awarded to a com-
pany not using the services of an ad-
vertising agency. Clawson is in charge
of all Miller advertising.
Six AMC citations were awarded:
First Prize—Miller Printing Machinery
Co. Special award for the advertising
manager or agency responsible for de-
veloping the ad—W. T. Clawson. Hon-
orable Mention—Westinghouse Electric
Company (Fuller & Smith & Ross.
Inc.), Blousemaker, Inc. (Hewitt, Ogil-
vy. Benson & Mather, Inc). Special
Recognition—The Hecht Co., Washing-
ton, D. C.; Standard Oil of California.
The Westinghouse ad pictured a
young cornetist perfecting his tone as
he grew; the ad featured fluorescent
bulbs and the caption read: "They'll
grow from this (struggling) cornetist)
to this (accomplished cornetist) before
20
your Westinghouse fluorescent lamp
burns out."
Blousemaker pictured four cotton
blouses with models playing stringed
instruments and titled "Blousemaker
variations on a shirt theme."
The Hecht Co. dedicated a full page
newspaper ad to music in schools,
encouraging residents of Washington to
''donate those idle musical instruments
to Washington's public school orches-
tras." The Standard Oil Company of
California also provided a public serv-
ice with its radio music series "The
Standard Hour and School Broadcast."
Although the two special recognition
programs were not created to sell
products, their excellent contribution to
the cause of music was deemed worthy
of merit by all the judges.
Other exceptional ads were entered
for Viyella (Hewitt, Ogilvy, Benson &
Mather, Inc.) ; Cheney, Greeff & Co.,
Inc., (Roy S. Durstine, Inc.) ; United
State Brewers Foundation, (J. Walter
Thompson Company), and the New
York News.
Dr. John C. Kendel, vice president
of AMC, said a record had been set
in participation again this year with
260 major ads submitted. Dr. Kendel
explained: "Since the award com pet i-
All advertising, using any media,
having a musical theme was eligible
except ads used to sell musical prod-
ucts and services.
The advertisement for the Crucible
Steel Co. of America (G. M. Basford
Co., agency) won the 1952 award. The
1951 award was won by New York
Life Insurance Co. (Compton Advertis-
ing, Inc.), and the 1950 award was
won by a series of the Green Giant
Company ads (Leo Burnett Co.)
Snyder Opens Piano Wareroom
and Factory in Montgomery, Ala.
Milton Snyder, who for many years
has conducted a retail piano wareroom
in the metropolitan area, has moved
to Montgomery. Ala. where he will op-
erate under the name of the Montgom-
ery Piano Factory at 1206 Houston
St. in that ctiy.
Besides handling the Kohler & Camp-
bell and Janssen pianos at retail, Mr.
Snyder states that he will conduct a
shop where used pianos will be rebuilt
and sold both wholesale and retail.
Edward Kravis Now Manager
of Jansen-Waters Warerooms
Edward Kravis has been appointed
manager of the Janssen-Horace Waters
retail factory wareroom at 237 East
23rd St., New York, succeeding W. D.
Schultz who recently resigned. Mr.
Kravis has been connected with the
w. T. CLAWSON
ADV. MGR. OF THE
MILLER PRINTING
MACHINERY CO.,
PITTSBURGH,
ACCEPTS A CITA-
TION FROM
MARION EGBERT,
AMC FIELDMAN, AS
DR. JOHN C. KENDEL,
LOOKS ON
tion began in 1950 we have noted a
remarkable increase in the use of musi-
cal themes. This is a natural result of
the tremendous growth of music in-
terest across the country."
Judges for the contest were: Harold
E. Green. Midwest Editor, Printers'
Ink; John W. Lane, formerly senior
Associate editor, Tide; Jack Graham,
managing editor, Advertising Age; and
Phiip Salisbury, editor, Sales Manage-
ment.
wareroom lor several years and is well-
known throughout the retail piano trade
in the metropolitan area.
Phonograph Mfg'er's Ass'n Moves
The Phonograph Manufacturers' As-
sociation, Inc. moved to a new location
on May 1st. The new address of this
association is 562 Fifth Ave. corner
of 46th St., New York 36, N. Y. and
the new phone number is Circle 6-
2940.
THE MUSIC TRADE REVIEW, MAY, 1954
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