Music Trade Review
Issue: 1954 Vol. 113 N. 4 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
store for his lessons and the deal-
er can further sell them at that
time on his piano. Both of these
courses of action on the part of (
the dealer help to cement the re- j
lationship between the customer j
and tend to assure the purchase of
the piano at the end of the rental
period.
when he sat down
to play!
Four Positive Factors
Four positive factors in piano selling
which I have mentioned are not the
only ones by a long shot but seemed
to me to be at the top of the list of
the most important ones for 1954.
These four factors are:
1. General economic conditions in
1954.
2. Working salesmen.
3. Rental purchase plan.
4. Store-studio teaching operation.
A makeshift bench let him
down . . . YOU can serve your
customers better by suggesting a low
cost bench when you sell
a used piano.
Atomic Energy Chairman to
Be Brand-Name Speaker
Lewis L. Strauss, chairman of the
United States Atomic Energy Com-
mission, will make the keynote address
at the Brand Names Day - 1954 dinner
in the grand ballroom of the Waldorf-
Astoria Hotel on Wednesday. April
28th.
The announcement was made by
Malcolm Muir. president of Newsweek,
and chairman of the planning commit-
tee for the annual Brand Names Day
conference sponsored by Brand Names
Foundation. Incorporated. Mr. Muir
said that more than 1700 leaders in
manufacturing, advertising and distrib-
ution would be present to hear Mr.
Strauss.
The Brand Names Day Dinner will
also be highlighted by the presentation
of the Foundation's annual Brand
Name Retailer-of-the-Year awards.
Charles L. Bickel Named
Selmer Vice President
Charles L. Bickel has been named
Vice President in Charge of Manufac-
turing of H. & A. Selmer. Inc., accord-
ing to an announcement made recently
by J. M. Grolimund. the firm's presi-
dent. Mr. Bickel has been secretary of
the company and general manager of
its Elkhart. Indiana, band instrument
plant. His responsibilities will now
include Selmer's Jesse French Piano
Division, at New Castle, Ind. Jay
Markley is plant manager of the Jesse
French Division, while Joe Artley is
factory superintendent of the Selmer
Elkhart operation.
THE MUSIC TRADE REVIEW, APRIL, 1954
Manual Arts offers an
economy bench line . . •
suitable benches for
matching any grade of
used piano.
PRICES QUOTED ARE TO DEALERS ONLY, F.O.B. CINCINNATI, OHIO
No. 85
$11.50
Match with new or better grade used
upright and grand pianos. High qual-
ity bench. Genuine veneered, molded
edge, rubbed finish top. Square
legs only. Music compartment. 18 or
20" high. 14 x 30" top. Also avail-
able as No. 85-1 at $11.00 each
with upholstered top 27Vi" x 13'/j".
NO. 5 2 A N D NO. 5 3 SIMILAR
No. 52
$7.95
No. 25
$9.95
Genuine veneered, square edge top.
Music compartment. Good finish.
Square legs only. 18 or 20" high.
14" x 30" duet size. Available only
with wood top. When supplied with
new or used pianos they help to
sell, and at a better markup.
I N GENERAL DESIGN A S NO. 2 5 ABOVE
Genuine veneered top, but are sec-
onds culled from our entire line and
have slight defects. Duet size tops
14" x 30" with music compartment,
square legs, 18" or 20" high. Avail-
able with wood top only.
Note: #8 5 and 2 5 can be sup-
plied in all finishes. Walnut,
Mahogany, Ebony, Maple and
Blonde. All benches listed here
shipped knock down.
^ Write for the complete Manual
Arts Catalog.
No. 53
$5.50
Made especially for dealers who sell
large quantities of used pianos and
want a piano bench at a price . . .
Large size duet type top 14" x 30",
veneered with GUM WOOD, music
compartment, square legs, 20" high.
Finished in Mahogany or Walnut
color. Two of same color packed in
each carton.
MANUAL ARTS
FURNITURE
COMPANY
1017 HULBERT AVENUE
14,
O H I O
store for his lessons and the deal-
er can further sell them at that
time on his piano. Both of these
courses of action on the part of (
the dealer help to cement the re- j
lationship between the customer j
and tend to assure the purchase of
the piano at the end of the rental
period.
when he sat down
to play!
Four Positive Factors
Four positive factors in piano selling
which I have mentioned are not the
only ones by a long shot but seemed
to me to be at the top of the list of
the most important ones for 1954.
These four factors are:
1. General economic conditions in
1954.
2. Working salesmen.
3. Rental purchase plan.
4. Store-studio teaching operation.
A makeshift bench let him
down . . . YOU can serve your
customers better by suggesting a low
cost bench when you sell
a used piano.
Atomic Energy Chairman to
Be Brand-Name Speaker
Lewis L. Strauss, chairman of the
United States Atomic Energy Com-
mission, will make the keynote address
at the Brand Names Day - 1954 dinner
in the grand ballroom of the Waldorf-
Astoria Hotel on Wednesday. April
28th.
The announcement was made by
Malcolm Muir. president of Newsweek,
and chairman of the planning commit-
tee for the annual Brand Names Day
conference sponsored by Brand Names
Foundation. Incorporated. Mr. Muir
said that more than 1700 leaders in
manufacturing, advertising and distrib-
ution would be present to hear Mr.
Strauss.
The Brand Names Day Dinner will
also be highlighted by the presentation
of the Foundation's annual Brand
Name Retailer-of-the-Year awards.
Charles L. Bickel Named
Selmer Vice President
Charles L. Bickel has been named
Vice President in Charge of Manufac-
turing of H. & A. Selmer. Inc., accord-
ing to an announcement made recently
by J. M. Grolimund. the firm's presi-
dent. Mr. Bickel has been secretary of
the company and general manager of
its Elkhart. Indiana, band instrument
plant. His responsibilities will now
include Selmer's Jesse French Piano
Division, at New Castle, Ind. Jay
Markley is plant manager of the Jesse
French Division, while Joe Artley is
factory superintendent of the Selmer
Elkhart operation.
THE MUSIC TRADE REVIEW, APRIL, 1954
Manual Arts offers an
economy bench line . . •
suitable benches for
matching any grade of
used piano.
PRICES QUOTED ARE TO DEALERS ONLY, F.O.B. CINCINNATI, OHIO
No. 85
$11.50
Match with new or better grade used
upright and grand pianos. High qual-
ity bench. Genuine veneered, molded
edge, rubbed finish top. Square
legs only. Music compartment. 18 or
20" high. 14 x 30" top. Also avail-
able as No. 85-1 at $11.00 each
with upholstered top 27Vi" x 13'/j".
NO. 5 2 A N D NO. 5 3 SIMILAR
No. 52
$7.95
No. 25
$9.95
Genuine veneered, square edge top.
Music compartment. Good finish.
Square legs only. 18 or 20" high.
14" x 30" duet size. Available only
with wood top. When supplied with
new or used pianos they help to
sell, and at a better markup.
I N GENERAL DESIGN A S NO. 2 5 ABOVE
Genuine veneered top, but are sec-
onds culled from our entire line and
have slight defects. Duet size tops
14" x 30" with music compartment,
square legs, 18" or 20" high. Avail-
able with wood top only.
Note: #8 5 and 2 5 can be sup-
plied in all finishes. Walnut,
Mahogany, Ebony, Maple and
Blonde. All benches listed here
shipped knock down.
^ Write for the complete Manual
Arts Catalog.
No. 53
$5.50
Made especially for dealers who sell
large quantities of used pianos and
want a piano bench at a price . . .
Large size duet type top 14" x 30",
veneered with GUM WOOD, music
compartment, square legs, 20" high.
Finished in Mahogany or Walnut
color. Two of same color packed in
each carton.
MANUAL ARTS
FURNITURE
COMPANY
1017 HULBERT AVENUE
14,
O H I O
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