Music Trade Review
Issue: 1954 Vol. 113 N. 3 - Page 48
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Story & Clark "Builds a Piano For You" Film
Shows Dealers How Pianos are Produced
Story & Clark piano dealers from
coast to coast art* being exposed to the
fine art of piano making by way of a
new industrial film titled "Story &
Clark Builds a Piano For You." From
all reports this up-to-the-minute, and
for the piano industry, radically new
form of merchandising is being met
with wide acclaim.
The film has an air of informality
perhaps enhanced by the fact that the
dialogue is conducted by the Story &
Clark representative.
One of the most unique values of the
Story & Clark film is the wealth of gen-
eral knowledge about all pianos that it
opens up to the retail salesman with
an accent of course, on those opera-
tions and extra quality features pecu-
liar to the Story & Clark instruments.
The educational value of such a film
is particularly timely when dealers face
the problem of diminishing profits
from low price selling.
For those especially who have not
had the opportunity of touring a pi-
ano factory, the film presents in vivid
relief, the thousands of difficult engi-
neering problems that are a day-to-day
occurance to the manufacturer.
Opening scenes of the film show the
workshop of Joseph Palma, designer of
such outstanding styling as the Corner
piano, the Ranch style, the French Pro-
vincial. Mr. Palma traces the develop-
ment of a new design. Next, the film
transports the audience to the labora-
tories of Charles Frederick Stein, the
technician, to view the intricacies of a
scale design. Story & Clark's executive
offices in Chicago set the scene for a
quick trip across Lake Michigan to
Grand Haven and the Story & Clark
factory.
Here is seen raw lumber being sci-
entifically seasoned in the drying kilns
and then trace step by step, the thou-
sands of operations necessary to the
USED
P1 A N
o s
UPRIGHTS
STUDIOS
BRODWIN PIANO CO
Established 1974
Tel.: CHelsea 2-4350
48
N Y
by
Bremen
Blueprint for the future...
Contour 66 is utterly captivat-
ing. It's another "slender look"
spinet — an entirely new look
in standard full-scale pianos.
The"slend«rlook" is an exclusive
Bremen structural development
that imparts consummate grace
and unmistakable charm.
Narrower than the average
piano, thereby taking up less
room,Contour 66 literally hugs
the wall and, of course, is ideal
for today's modern homes.
Designed for modern budgets
Bremen Piano Corporation
Manufacturer, BrCTlltll spinets grand*
9 2 0 0 WEST BELMONT AVE.
.
FRANKLIN PARK. ILL.
YOU M A Y PROFIT by the Growing Popularity of
-~
America's Most Magnificent
! v
GRANDS
244-246 West 23rd St.. N Y
construction of a modern quality piano.
According to Mr. L. P. Bull. Story
& Clark's President, the company ex-
pects to continue to bring the factory
story of quality to dealers and retail
men and women throughout the year.
Particular attention is paid to the
fabrication of the Storytone Mahogany
Sounding Board, which is bonded in a
hot plate press with water-proof glue,
a feat perfected during defense work
of World War II.
The custom tailoring of the individ-
ual bridges to the variations of the
iron plate in each piano, is another of
those hidden quality features that re-
ceives marked attention.
Much time is devoted to the action
and key regulating department, show-
ing how every key and action assembly
is hand fitted, spaced and balanced
with over forty different hand opera-
tions or adjustments for each note.
Recent Story & Clark dealers to view
the film were our west coast representa-
tives during a Regional Merchandising
Clinic conducted by M. C. DuBrow.
Story & Clark's Sales Manager. Fol-
lowing are the dealers attending the
Los Angeles area clinics:
Valley Music Co.. Burbank and Hol-
lywood. Calif.; Berry & Grassmueck.
Pasadena and Alhambra. Calif.: Jensen
Music Co., Van Nuys. Calif.: Fuller-
ton Music Co.. Fullerton. Calif.: Ford
Bros.. Pomona and Ontario. Calif.:
Gould Music Co.. Whittier. Calif.:
Phillips Music Co.. Bakersfield. Calif.;
Danz-Schmidt Music Co.. Santa Ana.
Calif.; Bennett Music Co.. Santa Bar-
bara. Calif.; DeBellis Music Co.. Riv-
erside and San Bernardino. Calif.;
Folks Piano Shop. Long Beach and
Compton. Calif.
Clinics conducted previously by Neil
Devlin and W. H. Bowles included:
Aeolian Co. of Missouri. St. Louis.
Mo.; Schmoller & Mueller Piano Co..
Omaha, Nebr.; Fitzsimmons', Dayton,
Ohio; Strawbridge & Clothier, Phila-
delphia, Pa.; J. L. Hudson Co., De-
troit, Mich.; Higbee Company, Cleve-
land. Ohio.
"'We hope in this way", commented
Mr. Bull, "to give life and deeper
meaning to our story of quality and
painstaking attention to details of
craftsmanship. We want to show why
our pianos are built better and we
want every retail salesman to be
equipped to prove this statement of
fact to the prospect."
lluiekb
PIPE ORGANS
Some protected territories are still open to
qualified representatives.
Contact: Mr. Martin Wick, President
Wicks Organ Company
Meeting the Needs of the Greatest Cathedrals. . .
Highland, Illinois
. . . Fitting the Budgets of the Smallest Chapels. . .
THE MUSIC TRADE REVIEW, MARCH, 1954
1
Story & Clark "Builds a Piano For You" Film
Shows Dealers How Pianos are Produced
Story & Clark piano dealers from
coast to coast art* being exposed to the
fine art of piano making by way of a
new industrial film titled "Story &
Clark Builds a Piano For You." From
all reports this up-to-the-minute, and
for the piano industry, radically new
form of merchandising is being met
with wide acclaim.
The film has an air of informality
perhaps enhanced by the fact that the
dialogue is conducted by the Story &
Clark representative.
One of the most unique values of the
Story & Clark film is the wealth of gen-
eral knowledge about all pianos that it
opens up to the retail salesman with
an accent of course, on those opera-
tions and extra quality features pecu-
liar to the Story & Clark instruments.
The educational value of such a film
is particularly timely when dealers face
the problem of diminishing profits
from low price selling.
For those especially who have not
had the opportunity of touring a pi-
ano factory, the film presents in vivid
relief, the thousands of difficult engi-
neering problems that are a day-to-day
occurance to the manufacturer.
Opening scenes of the film show the
workshop of Joseph Palma, designer of
such outstanding styling as the Corner
piano, the Ranch style, the French Pro-
vincial. Mr. Palma traces the develop-
ment of a new design. Next, the film
transports the audience to the labora-
tories of Charles Frederick Stein, the
technician, to view the intricacies of a
scale design. Story & Clark's executive
offices in Chicago set the scene for a
quick trip across Lake Michigan to
Grand Haven and the Story & Clark
factory.
Here is seen raw lumber being sci-
entifically seasoned in the drying kilns
and then trace step by step, the thou-
sands of operations necessary to the
USED
P1 A N
o s
UPRIGHTS
STUDIOS
BRODWIN PIANO CO
Established 1974
Tel.: CHelsea 2-4350
48
N Y
by
Bremen
Blueprint for the future...
Contour 66 is utterly captivat-
ing. It's another "slender look"
spinet — an entirely new look
in standard full-scale pianos.
The"slend«rlook" is an exclusive
Bremen structural development
that imparts consummate grace
and unmistakable charm.
Narrower than the average
piano, thereby taking up less
room,Contour 66 literally hugs
the wall and, of course, is ideal
for today's modern homes.
Designed for modern budgets
Bremen Piano Corporation
Manufacturer, BrCTlltll spinets grand*
9 2 0 0 WEST BELMONT AVE.
.
FRANKLIN PARK. ILL.
YOU M A Y PROFIT by the Growing Popularity of
-~
America's Most Magnificent
! v
GRANDS
244-246 West 23rd St.. N Y
construction of a modern quality piano.
According to Mr. L. P. Bull. Story
& Clark's President, the company ex-
pects to continue to bring the factory
story of quality to dealers and retail
men and women throughout the year.
Particular attention is paid to the
fabrication of the Storytone Mahogany
Sounding Board, which is bonded in a
hot plate press with water-proof glue,
a feat perfected during defense work
of World War II.
The custom tailoring of the individ-
ual bridges to the variations of the
iron plate in each piano, is another of
those hidden quality features that re-
ceives marked attention.
Much time is devoted to the action
and key regulating department, show-
ing how every key and action assembly
is hand fitted, spaced and balanced
with over forty different hand opera-
tions or adjustments for each note.
Recent Story & Clark dealers to view
the film were our west coast representa-
tives during a Regional Merchandising
Clinic conducted by M. C. DuBrow.
Story & Clark's Sales Manager. Fol-
lowing are the dealers attending the
Los Angeles area clinics:
Valley Music Co.. Burbank and Hol-
lywood. Calif.; Berry & Grassmueck.
Pasadena and Alhambra. Calif.: Jensen
Music Co., Van Nuys. Calif.: Fuller-
ton Music Co.. Fullerton. Calif.: Ford
Bros.. Pomona and Ontario. Calif.:
Gould Music Co.. Whittier. Calif.:
Phillips Music Co.. Bakersfield. Calif.;
Danz-Schmidt Music Co.. Santa Ana.
Calif.; Bennett Music Co.. Santa Bar-
bara. Calif.; DeBellis Music Co.. Riv-
erside and San Bernardino. Calif.;
Folks Piano Shop. Long Beach and
Compton. Calif.
Clinics conducted previously by Neil
Devlin and W. H. Bowles included:
Aeolian Co. of Missouri. St. Louis.
Mo.; Schmoller & Mueller Piano Co..
Omaha, Nebr.; Fitzsimmons', Dayton,
Ohio; Strawbridge & Clothier, Phila-
delphia, Pa.; J. L. Hudson Co., De-
troit, Mich.; Higbee Company, Cleve-
land. Ohio.
"'We hope in this way", commented
Mr. Bull, "to give life and deeper
meaning to our story of quality and
painstaking attention to details of
craftsmanship. We want to show why
our pianos are built better and we
want every retail salesman to be
equipped to prove this statement of
fact to the prospect."
lluiekb
PIPE ORGANS
Some protected territories are still open to
qualified representatives.
Contact: Mr. Martin Wick, President
Wicks Organ Company
Meeting the Needs of the Greatest Cathedrals. . .
Highland, Illinois
. . . Fitting the Budgets of the Smallest Chapels. . .
THE MUSIC TRADE REVIEW, MARCH, 1954
1
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