Music Trade Review
Issue: 1954 Vol. 113 N. 3 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AMC Trustees Authorize
Many New Activities
The Board of Trustees of the Ameri-
can Music Conference authorized sev-
eral additional new public relations ac-
tivities and established a new method
of electing officers, at a meeting in
Chicago Jan. 26 and 27.
New public relations activities to be
added to the continuing program in-
clude:
1. A manual on organizing com-
munity bands and orchestras, for dis-
tribution to interested groups in cities
and towns throughout the country.
2. Production of a new full-color
sound slidefilm—AMC's fourth—deal-
ing with industrial and recreational
music programs. AMC has felt a grow-
ing need for this aid during the past
two years, following other activities it
has carried out to stimulate interest
in such organizations.
3. Articles on musical activity in
authoritative journals, reaching opinion
leaders in fields where musical activity
can be expanded.
4. Intensified activity aimed at at-
taining greater treatment of musical
activity on television shows.
The Board approved amendments
to the bylaws aimed at systematic nom-
ination of officers.
The Board approved the follow-
ing list of major activities by the
headquarters and field staff, as their
program for the coming months:
1) Consultation and guidance serv-
ice including comparative analy-
ses.
2) State-wide a n d country-wide
teacher training workshops.
3) Continuation of the present ac-
tive interest in the program of
music in industry and setting up
a plan whereby contacts with
heads of industrial plants may be
made in the interest of develop-
ing a full program of music in
their organization.
4) Development of a fuller program
of music in the field of recrea-
tion.
5) Continuation of keyboard experi-
ence and class piano workshops.
6) Continuation and development of
adult educational activities in co-
operation with influential organi-
zations such as MENC, NCMEA.
NIRA, NRA, PTA, and 4-H Club
headquarters.
7) As a further development of the
public relations program oppor-
tunities for Dr. Kendel and the
staff to appear before state and
10
national associations are to be
sought.
8) Efforts shall be made for the place-
ment of articles by Dr. Kendel and
the staff in educational and other
journals and publications. En-
couragement should be given to
outstanding educational leaders to
prepare articles for publication
and possible reprint which will
further the purposes of AMC.
9) Endeavor to find new techniques
that will command the attention
of educators, and to establish
contacts with colleges offering
courses in music education which
will give us the opportunitv of
acquainting faculty and students
with additional tools, materials,
and techniques which should as-
sist them in developing a richer
program.
AMC's publicity services were offer-
ed to the American Bandmasters Asso-
ciation in connection with its annual
convention at West Point in February,
within limits of time and funds avail-
able.
Planned Workshops
Luke Moore Honored
Upon Retirement from Stetson
On January 2. 1954. the N. Stetson
Company, 1611 Chestnut Street, Phila-
*
LUKE H. MOORE
delphia 3, Pa., announced the retire-
ment of Luke H. Moore who has been
connected with the company 59 years,
years.
Mr. Moore who was born March 7,
1878 in Moulton, Iowa, joined the N.
Stetson Company January 2, 1895 as
Bookkeeper. He served the company as
Dr. John C. Kendel, vice-president,
reported that a workshop on music
in P-TA's has been scheduled at Michi-
gan State College, and another is ten-
tativelv planned for the State of Louisi-
ana. He also reported that a successful
piano workshop was held in January
at Oklahoma Citv. Three piano work-
shops are scheduled in Oregon in
March: four in Missouri in June; one
at Norfolk. Va. and one at the Uni-
versity of Kentucky in June: and one
at Grand Forks, N. Dak., in September.
The report on public relations by
Philip Lesly. AMC public relations
counsel, revealed that use of editorial
material fostering increased musical
activity in constantly increasing. An
additional 270 radio stations are now
using AMC's monthly radio service. In
the 1953 Annual Advertising Awards
Competition. 260 ads were eligible,
compared with 168 a year earlier.
Music Articles
During the last four months of 1953.
several AMC stories were distributed
to newspapers by the major wire serv-
ices, resulting in hundreds of good
stories.
The Board approved the semi-annual
contribution of $2,500 to the Music
Educators National Conference to help
to carry on its program in behalf of
music education in the schools.
W. ERNEST VOLK
1
salesman. Assistant Treasurer, Treasur- 4
er. Vice President. Director, and on
February 29, 1936. was elected Presi-
dent and General Manager. Since Jan-
uary 1, 1954. he has been Chairman of
the Board of Directors.
Mr. Moore's successor is W. Ernest
Voltz who joined the company in Octo- ^
her, 1915 as Secretary to August von
Bernuth who was at that time President "-
of the N. Stetson Company.
On Tuesday, January 19th, the Pres-
ident and Directors of Steinway & Sons
gave a luncheon in honor of Mr. Moore -«
and Mr. Voltz in New York City.
THE MUSIC TRADE REVIEW, MARCH, 1954
AMC Trustees Authorize
Many New Activities
The Board of Trustees of the Ameri-
can Music Conference authorized sev-
eral additional new public relations ac-
tivities and established a new method
of electing officers, at a meeting in
Chicago Jan. 26 and 27.
New public relations activities to be
added to the continuing program in-
clude:
1. A manual on organizing com-
munity bands and orchestras, for dis-
tribution to interested groups in cities
and towns throughout the country.
2. Production of a new full-color
sound slidefilm—AMC's fourth—deal-
ing with industrial and recreational
music programs. AMC has felt a grow-
ing need for this aid during the past
two years, following other activities it
has carried out to stimulate interest
in such organizations.
3. Articles on musical activity in
authoritative journals, reaching opinion
leaders in fields where musical activity
can be expanded.
4. Intensified activity aimed at at-
taining greater treatment of musical
activity on television shows.
The Board approved amendments
to the bylaws aimed at systematic nom-
ination of officers.
The Board approved the follow-
ing list of major activities by the
headquarters and field staff, as their
program for the coming months:
1) Consultation and guidance serv-
ice including comparative analy-
ses.
2) State-wide a n d country-wide
teacher training workshops.
3) Continuation of the present ac-
tive interest in the program of
music in industry and setting up
a plan whereby contacts with
heads of industrial plants may be
made in the interest of develop-
ing a full program of music in
their organization.
4) Development of a fuller program
of music in the field of recrea-
tion.
5) Continuation of keyboard experi-
ence and class piano workshops.
6) Continuation and development of
adult educational activities in co-
operation with influential organi-
zations such as MENC, NCMEA.
NIRA, NRA, PTA, and 4-H Club
headquarters.
7) As a further development of the
public relations program oppor-
tunities for Dr. Kendel and the
staff to appear before state and
10
national associations are to be
sought.
8) Efforts shall be made for the place-
ment of articles by Dr. Kendel and
the staff in educational and other
journals and publications. En-
couragement should be given to
outstanding educational leaders to
prepare articles for publication
and possible reprint which will
further the purposes of AMC.
9) Endeavor to find new techniques
that will command the attention
of educators, and to establish
contacts with colleges offering
courses in music education which
will give us the opportunitv of
acquainting faculty and students
with additional tools, materials,
and techniques which should as-
sist them in developing a richer
program.
AMC's publicity services were offer-
ed to the American Bandmasters Asso-
ciation in connection with its annual
convention at West Point in February,
within limits of time and funds avail-
able.
Planned Workshops
Luke Moore Honored
Upon Retirement from Stetson
On January 2. 1954. the N. Stetson
Company, 1611 Chestnut Street, Phila-
*
LUKE H. MOORE
delphia 3, Pa., announced the retire-
ment of Luke H. Moore who has been
connected with the company 59 years,
years.
Mr. Moore who was born March 7,
1878 in Moulton, Iowa, joined the N.
Stetson Company January 2, 1895 as
Bookkeeper. He served the company as
Dr. John C. Kendel, vice-president,
reported that a workshop on music
in P-TA's has been scheduled at Michi-
gan State College, and another is ten-
tativelv planned for the State of Louisi-
ana. He also reported that a successful
piano workshop was held in January
at Oklahoma Citv. Three piano work-
shops are scheduled in Oregon in
March: four in Missouri in June; one
at Norfolk. Va. and one at the Uni-
versity of Kentucky in June: and one
at Grand Forks, N. Dak., in September.
The report on public relations by
Philip Lesly. AMC public relations
counsel, revealed that use of editorial
material fostering increased musical
activity in constantly increasing. An
additional 270 radio stations are now
using AMC's monthly radio service. In
the 1953 Annual Advertising Awards
Competition. 260 ads were eligible,
compared with 168 a year earlier.
Music Articles
During the last four months of 1953.
several AMC stories were distributed
to newspapers by the major wire serv-
ices, resulting in hundreds of good
stories.
The Board approved the semi-annual
contribution of $2,500 to the Music
Educators National Conference to help
to carry on its program in behalf of
music education in the schools.
W. ERNEST VOLK
1
salesman. Assistant Treasurer, Treasur- 4
er. Vice President. Director, and on
February 29, 1936. was elected Presi-
dent and General Manager. Since Jan-
uary 1, 1954. he has been Chairman of
the Board of Directors.
Mr. Moore's successor is W. Ernest
Voltz who joined the company in Octo- ^
her, 1915 as Secretary to August von
Bernuth who was at that time President "-
of the N. Stetson Company.
On Tuesday, January 19th, the Pres-
ident and Directors of Steinway & Sons
gave a luncheon in honor of Mr. Moore -«
and Mr. Voltz in New York City.
THE MUSIC TRADE REVIEW, MARCH, 1954
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