Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
B e a
winner!
YOU are eligible for the coveted Brand Name Retailer-of-the-Year
Plaque or one of four Certificates of Distinction to be awarded
in your retailing field next Brand Names Day.
Win one of these important awards by promoting brand names
all through 1954! Brand names mean business. Thousands —or millions —
of dollars worth of national advertising, paid for by the
manufacturers, pre-sell your customers and cut selling time. You get
faster turnover, because known brands outsell unknowns by
seven or eight to one in most categories.
-
Steady demand and repeat sales give you fewer markdowns. Because
brand name manufacturers pre-test their products, and assume
responsibility for them, you have fewer adjustment worries. Reputable
brands add prestige to your store, and bring you advertising help
that cuts your costs and adds to the effectiveness of your advertising.
These are the ways you win, this year, by promoting brand names. When
you win a Brand Name Retailer-of-the-Year Award, your winnings
increase! Exciting publicity in your local newspapers and trade papers
brings you prestige among your customers and your suppliers,
and adds to store traffic.
Be a big winner! Send the coupon for your Brand Name
Retailer-of-the-Year entry blank today! There's no cost,
no obligation, no entry fee. And you get the idea-packed
merchandising kit, "Brand Names Mean Business,"
free!
1
c
INCORPORATED
37 West 57th Street, New York 19, N. Y.
Please send me an entry form for the 1954 Brand Name
Retailer-of-the-Year competition, and a copy of the
free kit, "Brand Names Mean Business."
Firm Name
Type of Firm
Executive
Title _
Street.
City_
THE MUSIC TRADE REVIEW, NOVEMBER, 1954
_Zone.
.State.
31