Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The (jMwic jfmdt,
ESTABLISHED 1879
Vol. 113 — No. 12
2897th ISSUE
REVIEW
75th YEAR
SERVING
THE
MUSIC
INDUSTRY
FOR
Year-End Luncheon Dec. 28th
The 42nd Year-End Luncheon
of the New York Piano Trade
will take place at 12:30 P.M.,
Tuesday, December 28th, at the
Hotel McAlpin, 34th St. and
Broadway, New York. All piano
merchants and supply manufac-
turers in the metropolitan area
and their representatives are in-
vited to attend. Tickets are $6.00
and can be secured from Carle-
ton Chace, Room 510, 1270 Sixth
Ave. Tel. Circle 7-5842.
ADVERTISING INDEX
Aeolian American Corp
6
American Piano Plate Co
39
American Piano Supply Co
39
Amsco Wire Products Co
19,39
Baldwin Piano Co
3
Bremen Piano Corp
32
Brodwin Piano Co
28
Cheek, Tolbert F
39
Cornwall & Patterson Hardware, Inc
27
Dampp-Chaser, Inc
36
Dryburgh Co
38
Elkay Products Co
39
Estey Piano Corp
29
Gulbransen Co
-
24
Hoffmann Piano Co
34
Ivers & Pond Pian Co
9
Ivorine Piano Key Co
38
Janssen Piano Co
26
Kelly Co., O. S
39
Kimball Co., W. W
4
Kohler & Campbell, Inc
15
Krakauer Bros
23
Mapes Piano String Co
39
Maas Organ Co
25
Monroe Sander Corp
31
National Piano Corp
11
North Hudson Equipment Co
29, 39
Pfriemer, Inc., Chas
21, 39
Paragon Foundries
39
Paragon Woodturning Co., Inc
33
Pratt, Read & Co
Outside Back Cover
Chas. Ramsey Corp
33
Schaff Piano String Co
39
Tuners Supply Co
39
Vincent Vilim, Inc
34, 39
Weaver Piano Co
34
Wickham Piano Plate Co
35
Wood & Brooks Co
17
Wurlitzer Co., Rudolph
2
THE MUSIC TRADE REVIEW, DECEMBER. 1954
DECEMBER
1 954
CARLETON CHACE. Editor
75th YEAR
SEVENTY-FIVE
YEARS
CchtehU
JUNIOR EXECUTIVES OF THE N.A.M.M. INAUGURATE
MUSIC POSTER CONTEST IN SCHOOLS
PASSIVE SELLING, DISCOUNT MERCHANDISING
LOWER MARGINS, AND DISCOUNTS 1955
DANGERS
7
10
By Earl Campbell, President, NAMM
BUSINESS AS WE SEE IT (Editorial)
12, 13
By Carleton Chace, Editor
FAITH IN THE INDUSTRY, PRACTICAL PROMOTON
AND GREATER SALES EFFORT ARE MUSTS
FOR 1955
16
.By John E. Furlong, President,
National Piano Manufacturers Assn.
AMERICA NOW MORE MUSIC-CONSCIOUS THAN
EVER BEFORE DUE TO A.M.C. EFFORTS
_
18
By Frank Reed, President, American Music Conference
LET US ALL WORK TO CREATE GREATER DESIRE
FOR PIANO MUSIC IN THE HOME
20
By Gerard M. Thompson, President,
National Piano Travelers Association
N.A.M.M. NEWS
'.
22
PROMOTION COMMITTEE OF THE N.P.M.A. TO
FURNISH MATS FOR 4,000 DEALERS
27
NOTES OF INTEREST ON TUNING
37
By Alexander Hart, Technical Editor
OBITUARIES:
36
Philip Lang — Grover C. Blessing
The Music Trade Review is published monthly for piano, and organ, retailers, supply
and accessory jobbers and retailers by Kolbe Publications, Inc., 510 Americas Building,
Radio City, 1270 Avenue of Americas, New York 20, N. Y., Phone Circle 7-5842. Alex
H. Kolbe, president and treasurer. Subscription price $2.00 per year, 2 years $3.00,
single copies 25c in U. S. and possessions. Canadian subscription $3.00 per year, all
other countries $4.00 per year.
(ACCEPTANCE UNDER SECTION 34.64 P. L & R. GRANTED)