Music Trade Review

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Wurlitzer Store in Cincinnati, Where
Business Was Founded, Is Modernized
E. C. Payton, Vice-President and
Manager of the Retail Division of the
Kudolph Wurlitzer Co., has announced
that in keeping with the present trend
ed for ease of selection. One of the most
complete record departments in the mid-
dle west, complete with private listening
booths, utilizes the balance of the main
portion of the first floor.
The third floor of the Wurlitzer
Building is devoted to a complete Tele-
vision Department featuring famous
brand names. Here, too, are the Organ
Showrooms featuring the Wurlitzer
Electronic Organs. An entire floor is
devoted to the studios of the Wurlitzer
School of Music where thousands of
students have been taught on all types
of musical instruments.
Also to the right, displays of Wurlitzer
pianos, including the Wurlitzer Spinet-
tes with Hi-Fidelity Sound Board Con-
struction, act as a showcase for the
Miss Ida Bretzfeld Lauded
Upon Retirement from Hardman
Miss Ida Bretzfeld after 49 years of
service with Hardman Peck & Co., New
York, is retiring at the end of the year.
Acting as spokesman for Hardman
Peck & Co., Eugene A. Schmitt com-
mended Miss Bretzfield for being "far
more than an invaluable assistant . . .
Miss Bretzfield actually represented the
company to a splendid degree between
the manufacturing and the selling ends."
R. L. Mclntyre has been named as
Miss Bretzfeld's successor.
MODERNIZED! WURLITZER STORE IN CINCINNATI, OHIO
in merchandising, and celebrating the
Anniversary of 98 years in Music in
America, Wurlitzer has remodeled its
Cincinnati. Ohio store.
In 1856 Rudolph Wurlitzer opened
his first store in Cincinnati and through
the years the name "Wurlitzer" has be-
come synonymous with 'Music" not
only in Cincinnati but throughout the
world.
A completely new look has been given
the store by Kingsley Schneider, design-
er and architect of the Hodge Display
Corp. of Buffalo, N. Y. A huge dis-
play window now dominates the mod-
ernized facade and leads the customer
right into the main entrance, making it
possible to see at a glance the attractive
displays of all the musical merchandise-
As the customer enters the store a smart-
ly tiled wall at the left is designed to
feature shadow box displays, three of
them in the outside foyer and three on
the inside of the store. A bank of over-
hanging spotlights continue down this
left wall giving prominence to all types
of musical instruments which are dis-
played for greater customer convenience
and form the background of the main
wall of the store. A very striking note
is created by the specially designed
overhead brass lighting fixtures which
are adorned with musical instruments
of various types.
To the right of the entrance are at-
tractive displays of the Wurlitzer Elec-
tronic Organs . . . "Music's Richest
Voice." All models of the Wurlitzer
Organs are shown on the third floor.
THE MUSIC TRADE REVIEW. DECEMBER, 1954
piano department on the second floor
where a complete line of Wurlitzer
Pianos as well as Steinway and Knabe
Pianos are sold.
Beyond the musical instrument de-
partment, famous name Radios, Phono-
graphs and Tape Recorders are arrang-
Many of the Largest
PIANO MANUFACTURERS
are using
MONROE-SANDER
FINE FINISHES
VARNISHES — LACQUERS
for
PIANOS — CABINETS — BENCHES
FOR OVER 29 YEARS OUR CHEMICAL ENGINEERS HAVE BEEN
CONCENTRATING ON FINISHES FOR HIGH GRADE PIANOS,
CABINETS, BENCHES. ETC. WHATEVER YOUR FINISHING PROB-
LEMS MAY BE, THESE EXPERIENCED CHEMICAL ENGINEERS ARE
ALWAYS AT YOUR SERVICE TO HELP YOU SOLVE THEM.
Write to MORRIS DAUBER, Assistant to the President
(Former manufacturer of pianos)
TO THE ENTIRE MUSIC INDUSTRY
Best Wishes for a Merry Christmas and
Happy and Prosperous New Year
THE MONROE SANDER CORPORATION
10-18 46th Avenue
Long Island City 1. N. Y.
Telephone STillwell 4-4413
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