Music Trade Review
Issue: 1954 Vol. 113 N. 1 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Jfmc jffiade
Established 1879
Vol. 113-No. 1
75th Year
THE
PIONEER
January, 1954
2,886th Issue
REVIEW
PUBLICATION
75th Year
O F T H E MUSIC
I N D U S T R Y
Trade Show Committee Makes New Rules
Bans Outside Activities During Exhibit Time
Trade Show Advisory Commit-
T allied HK tee trade
composed of representatives of
associations in the music
industry held its Annual Meeting at
the NAMM headquarters office in Chi-
cago on Thursday, December 10, 1953.
Those attending included L. P. Bull
repxesenting the National Piano Manu-
facturers Association: Robert H. Hel-
frick representing the National Asso-
ciation of Band Instrument Manufac-
turers; Robert W. Keyworth represent-
ing the National Association of Musi-
cal Merchandise Manufacturers; and
David Wexler representing the Nation-
al Association of Musical Merchandise
Wholesalers. William R. Card, Execu-
tive Secretary of NAMM, represented
that Association and served as Secre-
tary and Chairman of the Meeting.
The Meeting of the Trade Show Ad-
visory Committee is held annually for
a critique of the past Show and con-
siders new problems and lays new
plans for institution at the Trade Show
for the coming year. The 1954 Music
Industry Trade Show will be held in
Chicago at the Palmer House on July
12, 13, 14 and 15 inclusive. The An-
nual Music Industry Banquet will be
held at the Conrad Hilton Hotel.
Grand Ballroom. Thursday, July 15.
Ban Outside Activities During
Exhibit Hours
One of the problems acted upon by
the Committee was the complaint of
some exhibitors that there were too
many outside activities being carried
on during the 1953 Trade Show. These
activities included dealers' entertain-
ment and sales meetings, tours of manu-
THE MUSIC TRADE REVIEW, JANUARY, 1954
facturing plants, concerts and such
other activities which took dealers
away from the Hotel or the exhibits
during the exhibit hours of 9:00 a.m.
to 6:00 p.m. All Associations had re-
ceived some complaints from their
members upon this interference, and
the Committee therefore voted to insti-
tute a new rule to be added to the
rules and regulations governing the
Trade Show, the text of which follows:
"Meetings, receptions, tours or
any other types of exhibitor enter-
tainment or business functions
may not be scheduled during ex-
hibit hours of 9:00 a.m. to 6:00
p.m. Monday through Thursday
of Trade Show week." This new
ruling will be printed on the re-
verse side of each exhibitors space
contract bringing the total rules to
twenty-three, to which exhibitors
must subscribe.
Rearrangement of Exhibits
The Committee approved the rec-
ommendation that the sixth floor of the
Palmer House be designated as a band
instrument floor at the 1951 Trade
Show; and that the ninth floor of the
Palmer House become the radio, tele-
vision, phonograph and electronic ex-
hibit floor. Heretofore the sixth floor
has been occupied by radio, television,
phonograph and electronic exhibits
while the ninth floor has been used for
both electronic merchandise and band
and orchestra instruments. This re-
designation of certain floors will im-
prove the traffic flow and will cause
the band instrument exhibits to be ad-
jacent to each other on the sixth and
seventh floors, which will be of advan-
tage to Convention goers who will en-
joy the close proximity of similar types
of merchandise. The eighth floor of
the Palmer House will remain the pi-
ano and organ floor. All other exhibit
areas will remain unchanged, with the
merchandise they have shown in the
past years.
The Trade Show Advisory Commit-
tee considered the a. swers to the five
questions asked by the \AMM of all
the Industry Associations following the
conclusion of the 1953 Trade Show.
The questions asked and their an-
swers include the following: Question
number one:
To Alternate June and July
Should the Trade Show be alternated
during the months of June and July
each year? The majority opinion of
all the Associations favored the al-
ternating of months from year to
year. In view of the fact that Trade
Shows are scheduled for at least two
years in advance, the 1956 Trade
Show will be the first opportunity to
employ the use of a June date if
accommodations can be secured dur-
ing that month. Both the 1954 and
1955 Trade Shows are already
scheduled for July.
No Increase in Ladies Affairs
Question number two concerned
whether or not there should be more
affairs for ladies. The question re-
ceived a majority of negative replies.
There were however a large number
of positive replies and as a result, it
was recommended that the best possi-
The Jfmc jffiade
Established 1879
Vol. 113-No. 1
75th Year
THE
PIONEER
January, 1954
2,886th Issue
REVIEW
PUBLICATION
75th Year
O F T H E MUSIC
I N D U S T R Y
Trade Show Committee Makes New Rules
Bans Outside Activities During Exhibit Time
Trade Show Advisory Commit-
T allied HK tee trade
composed of representatives of
associations in the music
industry held its Annual Meeting at
the NAMM headquarters office in Chi-
cago on Thursday, December 10, 1953.
Those attending included L. P. Bull
repxesenting the National Piano Manu-
facturers Association: Robert H. Hel-
frick representing the National Asso-
ciation of Band Instrument Manufac-
turers; Robert W. Keyworth represent-
ing the National Association of Musi-
cal Merchandise Manufacturers; and
David Wexler representing the Nation-
al Association of Musical Merchandise
Wholesalers. William R. Card, Execu-
tive Secretary of NAMM, represented
that Association and served as Secre-
tary and Chairman of the Meeting.
The Meeting of the Trade Show Ad-
visory Committee is held annually for
a critique of the past Show and con-
siders new problems and lays new
plans for institution at the Trade Show
for the coming year. The 1954 Music
Industry Trade Show will be held in
Chicago at the Palmer House on July
12, 13, 14 and 15 inclusive. The An-
nual Music Industry Banquet will be
held at the Conrad Hilton Hotel.
Grand Ballroom. Thursday, July 15.
Ban Outside Activities During
Exhibit Hours
One of the problems acted upon by
the Committee was the complaint of
some exhibitors that there were too
many outside activities being carried
on during the 1953 Trade Show. These
activities included dealers' entertain-
ment and sales meetings, tours of manu-
THE MUSIC TRADE REVIEW, JANUARY, 1954
facturing plants, concerts and such
other activities which took dealers
away from the Hotel or the exhibits
during the exhibit hours of 9:00 a.m.
to 6:00 p.m. All Associations had re-
ceived some complaints from their
members upon this interference, and
the Committee therefore voted to insti-
tute a new rule to be added to the
rules and regulations governing the
Trade Show, the text of which follows:
"Meetings, receptions, tours or
any other types of exhibitor enter-
tainment or business functions
may not be scheduled during ex-
hibit hours of 9:00 a.m. to 6:00
p.m. Monday through Thursday
of Trade Show week." This new
ruling will be printed on the re-
verse side of each exhibitors space
contract bringing the total rules to
twenty-three, to which exhibitors
must subscribe.
Rearrangement of Exhibits
The Committee approved the rec-
ommendation that the sixth floor of the
Palmer House be designated as a band
instrument floor at the 1951 Trade
Show; and that the ninth floor of the
Palmer House become the radio, tele-
vision, phonograph and electronic ex-
hibit floor. Heretofore the sixth floor
has been occupied by radio, television,
phonograph and electronic exhibits
while the ninth floor has been used for
both electronic merchandise and band
and orchestra instruments. This re-
designation of certain floors will im-
prove the traffic flow and will cause
the band instrument exhibits to be ad-
jacent to each other on the sixth and
seventh floors, which will be of advan-
tage to Convention goers who will en-
joy the close proximity of similar types
of merchandise. The eighth floor of
the Palmer House will remain the pi-
ano and organ floor. All other exhibit
areas will remain unchanged, with the
merchandise they have shown in the
past years.
The Trade Show Advisory Commit-
tee considered the a. swers to the five
questions asked by the \AMM of all
the Industry Associations following the
conclusion of the 1953 Trade Show.
The questions asked and their an-
swers include the following: Question
number one:
To Alternate June and July
Should the Trade Show be alternated
during the months of June and July
each year? The majority opinion of
all the Associations favored the al-
ternating of months from year to
year. In view of the fact that Trade
Shows are scheduled for at least two
years in advance, the 1956 Trade
Show will be the first opportunity to
employ the use of a June date if
accommodations can be secured dur-
ing that month. Both the 1954 and
1955 Trade Shows are already
scheduled for July.
No Increase in Ladies Affairs
Question number two concerned
whether or not there should be more
affairs for ladies. The question re-
ceived a majority of negative replies.
There were however a large number
of positive replies and as a result, it
was recommended that the best possi-
Future scanning projects are planned by the International Arcade Museum Library (IAML).