Music Trade Review
Issue: 1953 Vol. 112 N. 9 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
importance . . . keep up the good work. It is just
about time that someone analyzed the situation and
came up with the facts as to what kind of people
the registrations totaling several thousand consist of
. . . incidentally, it also seems to me that it is a need-
less expense and a prolific waste of money to publish
that list (75 pages or so) of the names of those who
registered. I cannot imagine what practical use any-
one could put this list to, except perhaps for statis-
tical purposes, as you have done, because there are
so many "Riders" on the list that it could not pos-
Established 1879
sibly be of any value as a mailing list for anyone
CARLETON CHACE, Editor
who wants to sell something by mail." We sincerely
Alex H. Kolbe, Publisher
hope, therefore, that our analysis of this situation
will be helpful. It has not been done in the spirit
of antagonism, but in the spirit of bringing something
to the attention of the trade at large that may be
NATIONAL
A. C. Osborne
Alexander Hart
corrected for the benefit of everyone connected with
ASSOCIATION
Associate Editor
OF MUSIC
Technical Editor
the music industry. It is certain that when it gets
MERCHANTS
to the point that some manufacturers state positively
' H f POOREST
(.'HUD IS RICH
that under the present conditions they will not again
WIIH MUSIC At
exhibit, something should be done to relieve a situa-
tion
which has become most irksome to many. Most
V. T. Cos+ello
Uorothy Elizabeth Bloom
of the answers which we received to our question-
Production Manager
*
Circulation Manager
naire asking dealers why they did not attend the Con-
Published monthly at 510 RKO Building, Radio
City, 1270 Sixth Avenue, New York 20, N. Y.
vention were of a serious character. Others had a
Telephone: Circle 7-5842-5843-5844
humorous touch, although sometimes in the humor-
Vol. 1 1 2
No. 9 ous manner it is shown just how much a dealer mani-
SEPTEMBER, 1953
fests interest—something which should be important
to his welfare. Take, for instance, the one answer
which
we received with the words, "Went fishing"
Business -As We See It
scrawled across the page upon which the questions
UR Editorial in the August issue certainly were written. There is considerable food for thought
stirred up some interesting comments. On in many of the criticisms which have been forth-
Page 5 of this issue will be found a story in coming for the Executive Committee and Board of
which is printed several comments of dealers through- Directors of the N.A.M.M. It is interesting to note
out the country, some of them expressing the reasons that in our search for the real feelings of the manu-
why they did not attend the Con- facturers, some of tin* stories told to the executives
vention, others telling their inter- of the association did not coincide with the stories
est in it. and in addition a few which were told to others. Probably those who told
comments by manufacturers who these stories did not wish to hurt the feelings of the
exhibited. In that story also will executives of the association, but in our opinion in
he found a breakdown of the telling them that the Convention was a wonderful
registration list, which revealed success they did not lay any groundwork for the
some very interesting facts. One correction of those things which prove detrimental.
manufacturer wrote us. " I have We feel very certain that when the Executive Com-
just read your Editorial column mittee meets in October there will be a liberal dis-
in the August issue of the RE- cussion of what cin be done to improve the situation,
VIEW. While 1 could expand at which at the present time is liable to curtail the sup-
CARLETON CHACE
great length on the subject, I port of the Convention and Trade Shows in the
think it sufficient to just say *I wholeheartedly agree future.
with you' ". In addition to this, we received a letter
The Steiiiway Centennial
from an official of a piano manufacturing company
in which he stated. "You have been a crusader many
HIS is the vear that the illustrious house of
times before—in matters of vital importance to the
Steinway & Sons in New York is celebrating
piano industry. It is obvious that you are again
its 100th anniversary. It is 100 years since
adopting such a role. More power to you. The sub- the founding of that organization bv Henry Engle-
ject in question is not one that is of only passing hardt Steinway. which has become known through-
The Jiusic jf/lade
REVIEW
O
T
10
T H E M U S I C T R A D E R E V I E W , SEPTEMBER, 1753
importance . . . keep up the good work. It is just
about time that someone analyzed the situation and
came up with the facts as to what kind of people
the registrations totaling several thousand consist of
. . . incidentally, it also seems to me that it is a need-
less expense and a prolific waste of money to publish
that list (75 pages or so) of the names of those who
registered. I cannot imagine what practical use any-
one could put this list to, except perhaps for statis-
tical purposes, as you have done, because there are
so many "Riders" on the list that it could not pos-
Established 1879
sibly be of any value as a mailing list for anyone
CARLETON CHACE, Editor
who wants to sell something by mail." We sincerely
Alex H. Kolbe, Publisher
hope, therefore, that our analysis of this situation
will be helpful. It has not been done in the spirit
of antagonism, but in the spirit of bringing something
to the attention of the trade at large that may be
NATIONAL
A. C. Osborne
Alexander Hart
corrected for the benefit of everyone connected with
ASSOCIATION
Associate Editor
OF MUSIC
Technical Editor
the music industry. It is certain that when it gets
MERCHANTS
to the point that some manufacturers state positively
' H f POOREST
(.'HUD IS RICH
that under the present conditions they will not again
WIIH MUSIC At
exhibit, something should be done to relieve a situa-
tion
which has become most irksome to many. Most
V. T. Cos+ello
Uorothy Elizabeth Bloom
of the answers which we received to our question-
Production Manager
*
Circulation Manager
naire asking dealers why they did not attend the Con-
Published monthly at 510 RKO Building, Radio
City, 1270 Sixth Avenue, New York 20, N. Y.
vention were of a serious character. Others had a
Telephone: Circle 7-5842-5843-5844
humorous touch, although sometimes in the humor-
Vol. 1 1 2
No. 9 ous manner it is shown just how much a dealer mani-
SEPTEMBER, 1953
fests interest—something which should be important
to his welfare. Take, for instance, the one answer
which
we received with the words, "Went fishing"
Business -As We See It
scrawled across the page upon which the questions
UR Editorial in the August issue certainly were written. There is considerable food for thought
stirred up some interesting comments. On in many of the criticisms which have been forth-
Page 5 of this issue will be found a story in coming for the Executive Committee and Board of
which is printed several comments of dealers through- Directors of the N.A.M.M. It is interesting to note
out the country, some of them expressing the reasons that in our search for the real feelings of the manu-
why they did not attend the Con- facturers, some of tin* stories told to the executives
vention, others telling their inter- of the association did not coincide with the stories
est in it. and in addition a few which were told to others. Probably those who told
comments by manufacturers who these stories did not wish to hurt the feelings of the
exhibited. In that story also will executives of the association, but in our opinion in
he found a breakdown of the telling them that the Convention was a wonderful
registration list, which revealed success they did not lay any groundwork for the
some very interesting facts. One correction of those things which prove detrimental.
manufacturer wrote us. " I have We feel very certain that when the Executive Com-
just read your Editorial column mittee meets in October there will be a liberal dis-
in the August issue of the RE- cussion of what cin be done to improve the situation,
VIEW. While 1 could expand at which at the present time is liable to curtail the sup-
CARLETON CHACE
great length on the subject, I port of the Convention and Trade Shows in the
think it sufficient to just say *I wholeheartedly agree future.
with you' ". In addition to this, we received a letter
The Steiiiway Centennial
from an official of a piano manufacturing company
in which he stated. "You have been a crusader many
HIS is the vear that the illustrious house of
times before—in matters of vital importance to the
Steinway & Sons in New York is celebrating
piano industry. It is obvious that you are again
its 100th anniversary. It is 100 years since
adopting such a role. More power to you. The sub- the founding of that organization bv Henry Engle-
ject in question is not one that is of only passing hardt Steinway. which has become known through-
The Jiusic jf/lade
REVIEW
O
T
10
T H E M U S I C T R A D E R E V I E W , SEPTEMBER, 1753
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